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 Expert  108302

Expert in Healthcare Marketing for Senior Citizens, Healthcare Marketing Strategies, Healthcare Industry

Available for your Consulting and Expert Witness Needs

Massachusetts (MA)
Education Work HistoryPublicationsConsulting Services Expert Witness

Summary of Expertise:

Listed with other top experts in: 

MARKETING. Expert has researched the physiological, social, and psychological changes that accompany aging and suggested recommendations for marketing strategies and actions to be taken to respond to these unavoidable changes. His counsel with clients such as Kmart, P&G, RJR Nabisco, and Prudential Bache has focused on strategically positioning retail and consumer goods producers to be more appealing to older adults. He has analyzed product packaging and promotions and given consultation on a wide range of changes that improve satisfaction offered to older adults.

MARKETING RESEARCH. Expert has over 30 years of experience in conducting survey research to solve marketing problems. He is particularly qualified in designing the research process and questionnaire design. This expertise has been employed with IBM, Spalding Sports Worldwide, and Data Resources.

STRATEGIC MARKET PLANNING. Expert has assisted numerous companies in developing a strategic business plan. His work included mission statement development, environmental scanning, competitive intelligence, distinctive competency assessment, and strategic determination. He has worked with the Vermont Country Store and the federal government's Office of Personnel Management to develop strategic plans.

HEALTH CARE MARKETING. Expert has assisted hospitals in setting up a marketing function with the organization. He has conducted patient satisfaction assessment, designed marketing research projects, and developed strategic plans for the hospital as a whole.

CUSTOMER SERVICE RESEARCH. Expert has consulted with companies on improving their customer service functions. These activities have focused on developing internal benchmarks, understanding success stories in other companies, designing and implementing a customer service tracking survey, and making recommendations for action.

COMPETITIVE INTELLIGENCE. Expert has conducted competitive intelligence studies for a wide range of companies including computer firms, engineering companies, and sporting goods. This expertise encompasses collecting competitive information from existing, published sources as well as scoping out strategic directions through telephone interviews.


health care marketing




market research


strategic market planning

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Boston, Massachusetts;  Worcester, Massachusetts;  Springfield, Massachusetts;  Bridgeport, Connecticut;  New Haven, Connecticut;  Hartford, Connecticut;  Stamford, Connecticut;  Waterbury, Connecticut;  Manchester, New Hampshire;  and Providence, Rhode Island.

Year   Degree   Subject   Institution  
1972   PhD   Marketing   Northwestern University  
1965   MBA   Marketing   University of Michigan  
1964   AB   Economics   University of Michigan  

Work History:
Years   Employer   Title  

1995 to






1990 to 1995


Age Wave


Executive Consultant


1980 to 1990


University Research Associates


Founder, Principal, President


1972 to 1980


University of Massachusetts


Professor, School of Management


Selected Publications and Publishers  
 - NY: Wiley  
 - NY: Worth  
 - American Demographics  
 - American Marketing Association  
 - Business Horizons  

Consulting Services:
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Expert has conducted executive seminars in Sweden and has lectured extensively in Portugal, Sweden, and Brazil.

Language Skills:
Foreign Language  


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