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 Expert  712804

Expert in New Product Management, Management of Technology, Innovation Management

Available for your Consulting and Expert Witness Needs

Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness

Summary of Expertise:

Listed with other top experts in: 

Expert is a lecturer, consultant, and researcher in the field of new product development and marketing. He consults and lectures on how to improve new product effectiveness, from idea to launch. Topics that Expert covers include methods for developing new product processes, implementing these processes, portfolio management for new products and R&D spending, and methods for more effective project screening, evaluation, and prioritization. He can advise clients on the Stage-Gate® process, portfolio management methods, idea generation, market information for new products, the NewProd (TM) screening model, market launch; and product innovation strategies.

Expert's "NewProd" series of research investigations into new product practices and reasons for new product management have been widely reprinted. These studies, involving over 400 firms and 2000 product launches in North America and Europe, have resulted in an extensive database and have led to key lessons for successful new product management. These lessons are reprinted in the form of a game plan for new product success in Expert's best selling book, "Winning at New Products." His most recent book is "Product Leadership: Creating and Launching Superior New Products" aimed at the executive.

Expert is the inventor of the stage gate process, which is a template for new product development projects. Using this methodology, managers can review the progress of a project at the various stages of development and verify that all quality goals (and other pre-defined checkpoints) have been met before approving advancement to the next stage. Expert has authored articles on the Stage-Gate process and has consulted extensively with several Fortune 100 companies.


new product development


integrated product development


new consumer product development


product development cycle time


technology management


stage gate process


new product launch


technology innovation management


innovation training

Show Secondary and Basic Areas of Expertise

Year   Degree   Subject   Institution  
1973   Ph.D.   Business Administration (Marketing)   University of Western Ontario  
1968   M.B.A.   Marketing   University of Western Ontario  
1966   M.Eng.   Chemical Engineering   McGill University  
1965   B.Eng.   Chemical Engineering   McGill University  

Work History:
Years   Employer   Title   Responsibilities

1997 to


(Undisclosed University)


Professor of Marketing


1990 to 1997


(Undisclosed University)


Lawson Mardon Chair In Industrial Marketing and Technology Management


1983 to


(Undisclosed University)


Director of Research


1973 to 1983


McGill University



Associate Dean, Director of MBA Program, Associate Professor of Marketing 1977-83; Assistant Professor of Marketing 1973-76.

Career Accomplishments:

Expert is a member of Product Development & Management Association.

Professional Appointments

Expert serves on the Editorial Review Board of Industrial Marketing Management, the Journal of Product Innovation Management, and R&D Management.


Expert was recognized as a Canadian Academy of Engineering Crawford Fellow.

Publications and Patents Summary

He has published over 80 articles and 5 books in the field of new product development.

Selected Publications and Publishers  
 - Perseus Books  

Consulting Services:
Selected Consulting Examples:
  • He currently helps company task forces to design and implement a Stage-Gate new product process.
  • He helps companies design and implement a portfolio management (and project selection) process.
  • He provides training on Stage-Gate and/or Portfolio Management to senior management.
  • He provides seminars and talks on the topic of product innovation management.
  • He coaches new product project teams.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
1984 to   Denmark, Sweden, Norway   Expert helped numerous Scandanavian firms -- Lego, Carlsberg, Danfoss, ABB, TeleDanmark, Telenor -- design & implement Stage-Gate and/or portfolio management processes & methods.
1988 to   UK, Ireland   Expert helped UK & Irish companies on new product management (Stage-Gate, portfolio management, seminars, training). This includes Guinness, Reckitt-Benkiser, ICI, Glanbria Foods, and BNFL.

Language Skills:
Foreign Language   Description
French   He has some proficiency in French.

Additional Skills and Services:

His two- and three-day seminars on product innovation, "Winning at New Products," have been given to companies and corporate audiences in North America and Europe.

Other Skills and Services

He is President, Product Development Institute Inc -- which has helped numerous firms implement new approaches to new product management.


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