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 Expert  712247

Expert in Motion & Numerical Control, both Technical & Market Research Capability

Available for your Consulting and Expert Witness Needs

Wisconsin (WI)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has worked with CNCs for over 35 years. He has led a design team on CNC and done sales and marketing of CNCs. Expert has also completed several CNC market research studies.

Expert has a master's degree in servomechanisms (servos) and control loops. He has published a booklet entitled "Servo Basics for the Layman." He has extensive experience in loop responsiveness and stability.

Expert's expertise encompasses computer numerical control, programmable controllers, industrial computers, cells, and FMS systems. His intimate experience in the design, sales, and marketing of all of these products provides a broad background for consulting.

Expert has been associated with many facets of factory automation in industries such as packaging of food or medicines, machine tools, palletizers, robots, welders, grinders, etc. He has dealt with this technology in sales, marketing, and design capacities.

Expert writes a monthly column in "Motion Control" magazine. He has a master's degree in servos and motion theory. Expert has designed and analyzed motion systems and has done market research in several areas of this field. He facilitates strategic market planning, especially in motion control. Currently, he conducts servo training including a 2-day seminar entitled "Working with Servos."

Expert helped found "Programmable Controls" magazine, which is now known as "Industrial Computing". He has done design, programming, and system analysis of machines using PLCs. Expert has also performed a great deal of market research, sales and distribution, and general management of this type of product.


computer numerical control


computer numerically controlled machine


machine-tool control




control loop


control system


control theory


digital numerical control


numerical control


numerical control machine




automation technology


manufacturing automation


motion control


programmable controller

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Milwaukee, Wisconsin;  Madison, Wisconsin;  Green Bay, Wisconsin;  Kenosha, Wisconsin;  Racine, Wisconsin;  Appleton, Wisconsin;  Waukesha, Wisconsin;  Oshkosh, Wisconsin;  Janesville, Wisconsin;  and Waukegan, Illinois.

Year   Degree   Subject   Institution  
1962   MSEE   Electrical Engineering   University of Pennsylvania  
1959   BSEE   Electrical Engineering   University of Wisconsin  

Work History:
Years   Employer   Department   Title   Responsibilities

1990 to


Expert's Firm


Division of Bull's Eye Marketing, Inc




Expert does technical consulting and market research.

1990 to







He serves on the board to direct strategies of company.

1990 to 1991


Marketing & Business, Marian College





He taught market research.

1962 to 1990


Giddings & Lewis, Incorporated





1987 to 1990





Vice President and Product Manager


He had P&L resposibility for a G&L division.

1980 to 1986


G&L Electronics



Vice President, Sales


He had sales and marketing responsibility for electronics.

1999 to







Expert serves on the board to direct strategies of the company.

Career Accomplishments:

Expert is a member of IEEE, ICS (Industrial Computer Society), and AIME (Association of International Motion Engineers)


He is a licensed Professional Engineer.

Publications and Patents Summary

Expert is a Motion Control magazine columnist, holds five patents, and has written many magazine articles.

Selected Publications and Publishers  
 - Expert's Firm  
 - ISA Services  

Consulting Services:
Selected Consulting Examples:
  • Expert facilitated development of a strategic market plan for about 15 companies.
  • He completed about 40 market research projects involving focus groups and mail/telephone surveys.
  • He consulted on servo problems where performance was lacking.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Expert has been an expert witness in five patent infringement cases involving numerical control of machines.
Recent Litigation Client Requests:
  • Expert witness cnc programming for consulting on CNC Programming.
  • Expert in CNC lathe for consulting on allegations that the machine was unsafe and did not contain adequate warnings.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
He was Vice President of Sales/Marketing for H&L Electronics for seven years.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

He helped develop and has taught a two-day "Working With Servos" seminar about 100 times.

Supplier and Vendor Location and Selection

He is familiar with most vendors of CNCs, PLCs, motion control, and drives/motors.

Other Skills and Services

Expert serves on four boards of directors.


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