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 Expert  715472

Expert in Product-Market Interface

Available for your Consulting and Expert Witness Needs

Minnesota (MN)
Education Work History Career Accomplishments Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert NPDP is a certified product developer offering seminars and unique knowledge exchange services for product development managers desiring to learn and implement the four elements of the Toyota Lean Design product development system.

Expert also offers Lead User methodology that product developers need for robust product designs that they can get to market in short time cycles.


integrated product development


market potential

Expert develops tools, techniques, and best practices for getting customer influence into the early stages of R&D He identifies those customer needs which coincide with the R&D He has applied his knowledge across a broad range of industries including foods, energy storage cells (batteries), electrical products, waste disposal, metal stampings, and grey metal die castings.

consumer focus group


voice of the customer

Expert has created techniques to identify leading market customers such as lead users, needs rich users, and early adopters. He then selects the appropriate information gathering processes that these innovation-leading customers linked into the R&D process. This linkage supports R&D efforts and gives the product a customer orientation.

market research

As Director of Marketing for a battery and electrical/electronic product manufacturer, Expert was responsible for division sales and marketing and customer service organization management.


Expert has extensive experience in new product development with interest in product planning, customer research, and cross-functional team development. He has launched 14 new products in a 15-year period for several Fortune 500 companies including General Mills, Gould, Inc., Toro Company, and Huffy Corporation.

consumer product


consumer product design


consumer product marketing


device product development


new consumer product development


new product development

Applying his extensive knowledge in product development, Expert helps R&D people find creative market-inspired solutions in their "fuzzy front end" development work. He uses a Genesis approach in idea generation and problem-solving processes, applies cross-functional processes in the development stage, and uses "time to market" reduction techniques centered on product definition.

new product development management

PERSONAL DEVELOPMENT: In order to aid those in the R&D and commercialization process, Expert created a personal development tool that helps achieve high performance in the fast-pace, high-risk culture of product development. Whether the tool is used by an individual team member, by pairs of people, or by all team members, its function is to increase professional and personal competence while working in the development team process.
Following 15 years of corporate experience, Expert started up an innovative product development research service. The service evolved into an innovation management business, serving large and small corporations in their efforts to generate business growth from new products and services. Expert developed a cross-functional approach to training R&D people by leading a full-day immersion workshop/seminar introduction called "Basics of New Product Development." The seminar has been used by people in a broad variety of industries, functional disciplines, and by those with a familiarity with product development. Topics in the seminar include innovation process, organization around cross functional teams, voice of the customer, time-to-market, and current best practices. As part of his extensive work in new product development, Expert managed the innovation process tasks for several Fortune 500 companies. His work ranged from idea generation to researching the customers' needs to selling new products to distributors. He has collaborated with a number of leading innovators, engineers, and technology people from several companies.


In order to learn and understand a competitor's technology, development methods, and strategy, Expert develops and uses information gathering techniques. His work focuses on key competitive activities in the marketplace that generate a rich amount of information. Expert then translates this data into competitive intelligence issues and opportunities for which the information is gathered.

competitive intelligence


competitive analysis

Expert leverages customers who modify existing products and technologies to suit their own use. Because these users tend to lead the general market and are often market "trend-setters," they can help manufacturers reduce their time-to-market. After working with these customers for his new product development work, Expert launched superior new products into the market before his competitors.


Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Minneapolis, Minnesota;  Saint Paul, Minnesota;  Rochester, Minnesota;  Burnsville, Minnesota;  Saint Cloud, Minnesota;  Eden Prairie, Minnesota;  Minnetonka, Minnesota;  and Eau Claire, Wisconsin.

Year   Degree   Subject   Institution   Honors
1965   MBA   Marketing Management   Marketing - University of Colorado - Boulder  
1964   BS   Business Administration   University of Dayton   Outstanding Senior in Marketing

Work History:
Years   Employer   Title   Responsibilities

1965 to 1968


General Mills, Inc.


New Product Researcher and Developer


food products; new product research and development

1968 to 1972


The Toro Company


New Product Marketing Manager


snow equipment; new product development and marketing

1972 to 1978


Gould, Inc.


New Product Director


automotive, commercial and rechargeable batteries; new product planning

1978 to 1980


Hartzell Corporation


New Product Director


Hardware products; new product development and planning

1980 to 2000


self employed; Innovation Management Partners


Founding Partner


client services

Career Accomplishments:

Product Development and Management Association (PDMA), Product Teams Association (PTA)

Professional Appointments

Founder, Minnesota chapter of PDMA President, Minnesota chapter of PDMA


PDMA Chapter Volunteer Award, 1992-1999

Government Experience:
Years   Agency   Role   Description
1990 to 1991   Bureau of Indian Affairs   Business Development Specialist   Red Cliff Economic Development Project

Consulting Services:
Selected Consulting Examples:
  • Customer visits research.
  • Lead-user methodology
  • Product Development Process Improvement
  • Product Development skills Training
  • Cross-functional Team facilitation
Recent Client Requests:
  • Expert in New Product Ideation and Innovation.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
Launched 14 new products in 15 year corporate career

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Product Development Seminars and Workshops

Supplier and Vendor Location and Selection

Wide area vendor network for new product development

Other Skills and Services

Introduced product development process in four corporations.


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