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 Expert  721758

Expert in Pharmaceutical and Other Healthcare Management

Available for your Consulting and Expert Witness Needs

D. F.
Education Work History Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has had responsibility for conducting market studies and assessments in various countries and has commissioned qualitative studies in the antiviral field. He has coordinated market reviews in anti-epileptics, AIDS and the OTC sector. He also worked directly for a pharmaceutical market intelligence company for two years are a regional level in business development. He has held various posts at senior levels. Positions include CEO and President of a medical publishing company and Business Development Director in both market intelligence and pharmaceuticals at a regional level in Latin America. Expert has managed groups of over 100 individuals in several countries and been responsible for sales, profit, new business development, production and financial responsibility, as well as investment in company and product expansion.

He has had broad experience in developing new businesses in Latin America. This includes the coordination of creating fully-owned subsidiaries from agency businesses in Argentina and Uruguay in pharmaceuticals and setting up a joint venture in Brazil. He has had significant experience in, and responsibility for, creating and implementing business strategic plans at the country and regional level. He has had more than 30 years experience working in the healthcare sector, principally in various positions in sales; marketing training; business development and general management in the pharmaceutical industry; and in business development and general management in pharmaceutical market intelligence and medical publishing. Much of this time has been spent living and working in Latin America.

Although he started his career in the UK, he has worked and lived in Latin America for 33 years. He has broad experience throughout the region and has special knowledge regarding Mexico and Brazil, where he has lived on a number of occasions. He is currently a resident of Mexico. He has also had significant experience in Argentina, Chile, Colombia, Peru and Central America. Much of this experience has been in marketing pharmaceuticals, pharmaceutical market intelligence services, and medical publishing at the regional director and general management levels.

He has had responsibility for managing joint ventures in Latin America, including agency arrangements in Argentina and Uruguay and a 50/50 joint venture with another pharmaceuticals company in Brazil, covering marketing, production, finance, human resources and profit sharing. He has also had responsibility for managing a joint venture in the medical publishing field and has coordinated co-marketing and co-promotion arrangements in pharmaceuticals, which was the subject of his MBA dissertation. He has extensive experience in marketing pharmaceutical products throughout Latin America, both at the country and regional level. He has organized new product launch symposia, training programs, and coordinated new product launches in Mexico, Brazil and Argentina. He has written numerous marketing plans and has commissioned market research projects in several countries.


business intelligence


business management


business strategy


health care marketing


health care


international marketing


joint venture



He has worked directly in the pharmaceutical industry for 27 years in sales, marketing, training, business development and general management both in the UK and throughout Latin America. He has had responsibility for launching new products in the fields of antivirals, AIDS, epilepsy, antibacterials, hyperuricaemia, anaesthesiology and OTC products. He has also worked indirectly with the pharmaceutical industry in international market intelligence as business development director and as president and CEO of a medical publishing company.

Expert has held the positions of Business Development Director, President, and CEO in service companies to the pharmaceutical, market intelligence, and medical publishing industries. He has had responsibility for developing new products and services in market intelligence, both quantitative and qualitative. He has also been responsible for improving existing products and developing new products in medical publishing (for the medical profession). These products have been primarily sponsored by the pharmaceutical industry.

He has had responsibility for strategic planning and new product and business development for Latin America in pharmaceuticals, market intelligence and medical publishing. He has had experience at writing, presenting, and implementing strategic plans at both the country and regional level.


strategic market planning


service marketing


pharmaceutical industry

Show Secondary and Basic Areas of Expertise

Year   Degree   Subject   Institution   Honors
1991   MBA     Middlesex University  
1968   BS   Zoology, Botany, Chemistry   North London University   Honors

Work History:
Years   Employer   Department   Title   Responsibilities

1997 to 2000


PLM/Thomson Healthcare


Latin America


President & CEO


Expert managed PLM Operations in Mexico, Central America, Peru, Ecuador and Colombia, a division of Thomson Healthcare.

1995 to 1997


IMS Health


Latin America


Business Development Director


His responsibilities included business development of new products and businesses in Latin America.

1975 to 1995


The Wellcome Foundation Ltd.


Latin America




His responsibilities ranged from regional marketing and business development to general management for Brazil, Argentina, Uruguay and Cuba.

1968 to 1975


The Wellcome Foundation Ltd.


UK Sales




He commenced as a medical representative, then worked as a field training manager. His final position was sales training manager in the United Kingdom.

Consulting Services:
Recent Client Requests:
  • Pharmaceutical expert for consulting on Wholesale Pharmaceutical Distribution.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
1984 to 1984   Brazil   Expert worked on a six month assignment for Wellcome, in Brasil. He coordinated a new pre-launch strategy leading up to the product launch.
1995 to 1997   Brazil   He was the Business Development Director for Latin America with IMS Health; this involved working with other countries in the region, including Argentina, Mexico, Peru, Chile, Venezuela, Colombia, Uruguay, Central America, and Ecuador.
1978 to 1981   Guatemala   He was the Area Manager of Central America, for Wellcome. He had profit responsibility for the Wellcome ethical products line throughout Central America and the Dominican Republic.
1981 to 1984   Mexico   He was the Area Manager of Central America. Expert was the Export Manager, of Mexico. Additionally he worked on and new product development, for Wellcome.
1993 to 1995   Mexico   He was the Business Development Manager, for Wellcome Latin America. His responsibilities included working on new product and business development.

Language Skills:
Foreign Language   Description
Spanish   Expert is fluent in all three areas of usage. He uses this language daily as a resident of Mexico.
Portuguese   He has reasonable proficiency in speaking and reading the Portuguese language. He requires some assistance to write proficiently.

Market Research:
He has several years experience as a marketing manager of pharmaceuticals in Latin America. He coordinated regional launches of several products. For these launches, he ran product seminars and organized participation in international congresses. He has also prepared new business plans and strategies.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Expert developed several sales training courses in the 1970s. He has also participated as a lecturer in sales, marketing and business development courses.

Supplier and Vendor Location and Selection

He has some experience in searching for distributors and representatives of medical instrument companies in Mexico.

Other Skills and Services

He is experienced in people development, motivation, team-building, goal-setting, new business development, culture change, management, and image building. He also maintains contacts in the phartmaceutical and healthcare services industries within Latin America.


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