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 Expert  721791

Expert in Interactive Marketing, Health Markets, Search Engine Marketing


Available for your Consulting and Expert Witness Needs

Tennessee (TN)
USA
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has written over 50 strategic plans for both his own organizations and those in the automotive, healthcare, Internet, database marketing and entertainment industries. These plans have resulted in significant changes in net income as well as overall strategy shifts in the organizations. Planning has always been a fundamental focus of Expert.

Expert has been recognized internationally for his work in healthcare marketing and for producing integrated marketing approaches online. Speaking in the States, as well as London and South Africa, Expert brings energy, enthusiasm and a highly creative thought process to get to the end game of marketing. Some of his guerilla marketing events, including those in healthcare, still rank as the largest online and offline events of the past decade. Knowing whom your customer really is the first step in the process. A market map of your customer is built using proven marketing techniques.

Expert began his Internet experience at a Fortune 50 company in 1995. His success has been tied to his commitment to strategic planning, market research, technological understanding and the ability to translate these backgrounds into proven marketing strategies online. Whether you need help in understanding search engine technology or a specific vertical industry, like healthcare, Expert can provide assistance from planning through to implementation. The key to success online is speed and intelligence.

Expert's own company is in the process of implementing a $2 million advertising campaign which increased home page visits by 160% in the first month. Whether you need help in online or offline advertising, this Internet Veteran has most likely tried the method.

Expert began his Internet experience at a Fortune 50 company in 1995. His success has been tied to his commitment to strategic planning, market research, technological understanding and the ability to translate these backgrounds into proven marketing strategies online. To effectively compete in E commerce, there has to be a blend between operations (inventory management), marketing and technology. Expert has built both large and small scale commerce platforms online.

Expert created one of the first MCIF processes in healthcare. From this knowledge, and extending to other vertical industries, Expert has been able to help companies in Internet, healthcare, automotive and entertainment plan, build and execute a digital database marketing strategy.

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corporate strategic planning

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consumer survey

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health care marketing

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Internet marketing

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Internet

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Internet advertising

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Internet commerce

 • 

marketing database


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Nashville, Tennessee;  Clarksville, Tennessee;  Murfreesboro, Tennessee;  Huntsville, Alabama;  and Decatur, Alabama.

Education:
Year   Degree   Subject   Institution  
1986   BS   Marketing   University of Tennessee  

Work History:
Years   Employer   Department   Title   Responsibilities

1998 to

 

(Undisclosed)

 


 

CEO

 

Responsible for sales, marketing, overall P&L, strategy, finance and operations.

1998 to 2000

 

The Health Network

 

Interactive

 

SVP

 

Responsible for web site design, development, overall P&L for Interactive operations.

1997 to 1998

 

Brown-Forman Corporation

 

Beverages

 

Senior Interactive Manager

 

Design, develop and implement Internet strategies for jackdaniels.com and other beverage websites.

1994 to 1997

 

Columbia/HCA Healthcare Corporation

 

Marketing/Public Relations

 

Director of Interactive Marketing

 

Design, develop and implement Internet strategies for over 300+ hospitals, 125 surgery centers and overall corporation. Included Internet, Intranet, Online Services and Interactive Kiosks.


Career Accomplishments:
Associations/Societies

He belongs to NINMA, Alliance for Healthcare Marketing and Strategy, and IAB.

Licenses/Certifications

Modelnetics - #1966

Professional Appointments

He in on the Board of Directors for Pet Quarters (PDEN), and the Board of Directors for SafeHaven Family Shelter.

Awards/Recognition

In 1999, he received the Trevor Fisk Young Healthcare Marketer Award, Alliance for Healthcare Marketing and Strategy.


Publications:
Publications and Patents Summary

He has one book, several chapters as contributing author including 1997 and 1998 Guide to Healthcare on the Internet, and Net Income. He has had several magazine articles published including publications such as Interactive Week, American Demographics, Alliance for Healthcare Marketing and Strategy. He also has work featured in the Wall Street Journal, the NY Times, and US News and World Report.

Selected Publications and Publishers  
 - Self Published  
 - American Demographics  

Consulting Services:
Selected Consulting Examples:
  • Strategic Plan for Hospital. He worked in collaboration with management, marketing and clinical teams to create a three year strategic plan for the organization.
  • He designed and developed interactive marketing strategies for a finance company trying to make the decision to launch products on the web. A successful launch and fund-raising effort followed.
  • He worked on search engine optimization for a small non-profit company. As a result, site hits increased dramatically.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
He has been an expert witness in cases involving name protection and Internet usage.
Recent Litigation Client Requests:
  • Expert in Internet Penetration Effect- HIP Protector Case.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
He managed a $2 million ad campaign in 2000. He also worked on a new company launch and positioning. He worked on the Jackdaniels.com redesign and relaunch, which increased traffic threefold.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Training/Seminars

He developed and delivered a training course, "Modelnetics - Management Training" (Main Event Corporation).

Supplier and Vendor Location and Selection

He has experience locating vendors for the Internet, E-commerce, design and development of Internet sites, security, and statistical reporting.


 

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