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 Expert  721841

Expert in Website Design and Internet Marketing

Available for your Consulting and Expert Witness Needs

Massachusetts (MA)
Education Work History Career Accomplishments Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

As an entrepreneur and a consultant, Expert has developed marketing programs for independent consultants, consulting firms, and service firms such as accountants. As an Advisory Board member of the Boston Section of the IEEE Entrepreneurs' Network and Webmaster for the group, he has worked with technical firms to develop a marketing strategy. This group also specializes in assisting small companies in the funding process through angel and venture capital firms. Expert was co-director of the marketing and sales group of the now defunct Boston Computer Society.



service marketing


technical marketing

As an adjunct to an overall marketing strategy, Expert has integrated and developed advertising programs and the creation of display ads into various programs for clients. These would include continuous advertising in trade and consumer magazines and specific advertising for trade shows.


Expert understands that an overall marketing strategy includes the actual strategic planning process, brand awareness and brand management, and market assessment of the product or service. This segment of the marketing process ranges from the strategic planning process through implementation of all parts of the plan from initial brand awareness development to print, trade show and Internet. Expert also believes that a key portion of any marketing plan is the actual marketing communications and the integration of a public relations program.



strategic market planning


market assessment

As a technically oriented person, Expert gravitated to the World Wide Web several years ago. He has developed and created Web sites for many various companies and worked with clients to integrate their Internet presence with their overall marketing program and to use the Internet to maintain brand awareness. He works with clients to strategically plan the site design and layout by first determining the actual need for the various portions of the site.

Web design


Web development

Expert has always felt trade show marketing is a key portion of any strategic marketing plan in an industry that depends on such shows to display and introduce products and to network with, and meet, current customers and potential new ones. In some industries, good trade show marketing is more beneficial than print or direct mail. He has created trade show presence for clients that produced significant business and customer response.

trade show

Expert feels it is essential to maintain a constant image that reflects on the brand awareness associated with the company. This awareness is carried throughout the company's advertising, trade show display, and Internet presence.

marketing brand management

Throughout his career as a consultant, importer and manufacturer, Expert has found the most cost effective way to leverage a company is thought joint ventures.

joint venture

Expert is knowledgeable in the use of direct mail. He understands that the use of Internet marketing, to supplement direct mail, is essential to a good marketing program. This direct mail can be generalized or targeted to a specific subset of a company's target audience. The direct mail needs to be tailored to the specific audience to be effective. The implementation of a direct mail campaign must also be an integral part of the strategic marketing process.

direct mail


marketing strategy

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Boston, Massachusetts;  Worcester, Massachusetts;  Springfield, Massachusetts;  Lowell, Massachusetts;  Cambridge, Massachusetts;  Brockton, Massachusetts;  New Bedford, Massachusetts;  Hartford, Connecticut;  Manchester, New Hampshire;  and Providence, Rhode Island.

Year   Degree   Subject   Institution  
1962   BS   Mechanical Engineering & Design   Rensselaer Polytechnic Institute  
1964   Courses Taken   Business Management   Boston University  

Work History:
Years   Employer   Department   Title   Responsibilities

1990 to







1980 to 1990


Kenco, Inc.


Italian Import




He was responsible for marketing, buying and warehousing of Italian imports. Expert's responsiblities included general operations of the office and warehouse. He also managed a national sales staff.

1970 to 1980


Lounge, Inc.


Upholstered Furniture Manufacturer




Expert was responsible for the management of all operations including manufacturing, marketing, and product design.

Career Accomplishments:

Expert is a member of the Society of Professional Consultants.

Professional Appointments

He is on the Board of Directors and is the Webmaster for the Society of Professional Consultants. He is also on the Advisory Board and is the Webmaster for the Boston Section of IEEE Entrepreneurs Network.

Consulting Services:
Selected Consulting Examples:
  • Expert has worked with an established software company to create a logo for a new product, develop and produce a series of industry display ads, create trade show displays, design and produce product and CD-ROM packaging as well as re-design the entire corporate ID package including an internal newsletter.
  • He has worked with a start-up communications company to re-design the company web site and produce various promotional items.
  • Expert has worked with numerous independent professionals to produce marketing materials, presentations, newsletters and web sites.
  • He worked with a technology company to produce a multi-page corporate brochure and re-designed the corporate ID package.
  • Expert has worked with several start-up Internet companies in the development of various on-line software development tools.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
Expert has a great deal of marketing experience from his days in the manufacturing industry and also from working in the import business. He has worked as a marketing consultant and graphic designer. His philosophy: “Marketing is the art of telling people what you have to sell.”

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Expert developed seminars on general marketing, web site marketing and general business development. These seminars have been presented to various professional organizations.

Supplier and Vendor Location and Selection

During his career, Expert has been a small business owner and a small business consultant. He has become adept at sourcing manufacturing suppliers and computer software development vendors.

Other Skills and Services

Expert has experience running a non-profit, professional business and industry organizations.


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