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 Expert  721919

Expert in Wood Products, Preservation and Recycling; Marketing and Sales Management

Available for your Consulting and Expert Witness Needs

Virginia (VA)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise: Listed with other top experts in: 
Having been raised in the wood products area and having worked in the field more than 25 years, Expert is well versed in many areas of the wood and lumber industry. As an associate professor at Virgina Tech, Expert teaches classes (across the U.S.) on uses for wood in various products. He has also conducted research and developed a wood residue guide for the state of Virginia which lists all the potential markets for wood by-products.

wood product


wood by-product


wood waste

Expert holds degrees in wood science, has worked in and managed hardwood and softwood sawmills, and sold untreated and treated lumber products. He has published extensively in the areas of wood use in the U.S. transportation network and value-added forest products.


Expert managed a wood preserving plant and sold treated wood for eight years. He is an instructor in wood treating recertification classes for the Commonwealth of Virginia and he conducts research in the area of recycling treated wood.

pressure treating


wood impregnation


wood preservation


wood preservative

Expert holds an M.B.A. from the University of Wisconsin at Oshkosh, although his business management experience goes back long before receiving this degree. He was a production manager at a wood treating facility in Minnesota where he scheduled work and was responsible for inventory management and labor relations in a union shop. He managed a wholesale treated lumber distribution facility in the Minneapolis area where he was responsible for profit/loss. In Expert's current position as a professor, he teaches courses that deal with strategic management issues as they relate to the forest products industry.

business management

He has been involved in a number of different management positions in the wood treating area where he and his colleagues conducted strategic planning sessions. Expert also teaches business strategy as part of his continuing eduction courses to industry and to students at Expert's Firm.

business strategy

With an advanced degree in Forest Products Marketing, Expert is a specialist in this area and a well-regarded instructor of both undergraduate and graduate coursework in the marketing of wood and wood products. He has conducted over 40 continuing education courses to the industry in forest products marketing. In his own work, Expert's research is focused on the marketing of wood products and expanding the markets for wood products in the U.S. infrastructure. He has received over $750,000 in grants and contracts to conduct research at Expert's Firm. Specifically, Expert's market research has focused on investigating how wood is positioned against concrete, steel and plastic by engineers and architects in industrial markets, and he has published a number of articles in this area. As part of their research efforts, Expert and his associates regularly conduct new product surveys. He has direct experience leading a number of surveys to consumers of wood products. Expert teaches and has conducted market research in product positioning strategies for both existing and new products. He also teaches classes which discuss promotion as part of the 4 Ps of marketing (product, place, price and promotion).



market research


market positioning




new product market survey


consumer survey

Expert closely follows market trends in the forest products industry. Currently, these trends include product subsitution by nonwood and wood-based composites, the affect of forest certification on the marketing of products and the internationalization of the wood products industry. Expert has experience instructing and consulting in these areas.

market trend

Expert has developed a number of marketing plans which included the marketing mix and market strategy for companies. These are also concepts he teaches in undergraduate and graduate classes.

marketing mix


sales management


lumber manufacturing

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Greensboro, North Carolina;  Winston Salem, North Carolina;  High Point, North Carolina;  Roanoke, Virginia;  Lynchburg, Virginia;  and Charleston, West Virginia.

Often requested
with this expert:

Wood Preservation, Wood Decay, Wood Poles, Wood Failure,...
Wood Design, Wood Performance
Adhesive Consulting, Formulating, & Research in Structural,...
Wood Veneer Products: Production, Marketing, and...

Year   Degree   Subject   Institution   Honors
1994   Ph.D.   Wood Products Marketing   (Undisclosed)   With Honor
1990   M.B.A.   Management   University of Wisconsin   With Honor
1977   B.S.   Wood Technology   Michigan Technological University  

Work History:
Years   Employer   Department   Title   Responsibilities

1991 to




Wood Products




Expert teaches undergraduate and graduate classes in Forest Products Marketing at Expert's Firm. He teaches continuing education courses in marketing and sales. He also conducts research in markets for wood products.

1983 to 1991


Wheeler Consolidated



Sales Representative


At Wheeler, Expert's responsibilities included selling treated wood products in the Midwest to lumberyards, highway contractors and government agencies. His sales averaged $1.5 million a year.

1977 to 1983


Wheeler Consolidated



Production Supervisor


In the early part of his career with Wheeler, Expert scheduled and supervised laborers in the production of lumber and treated products.

Career Accomplishments:

Expert is a member of the Forest Products Society, the Society of Wood Science and Tecnology, and the Society of Natural Resource Extension Professionals.

Publications and Patents Summary

He has 25 scientific publications in the area of wood products, marketing and sales. In total, Expert has authored or co-authored over 100 other publications in these areas.

Selected Publications and Publishers  
 - Virginia Cooperative Extension  
 - Wood and Fiber Science  
 - Forest Products Journal  
 - Virginia Cooperative Extension  
 - Center for Forest Products Marketing and Management  

Government Experience:
Years   Agency   Role   Description
2000 to 2000   FAO of the Unitied Nations   Market Researcher   Expert conducted market research in Chile to determine the forest products marketing training needs of the country.
1998 to 1998   USDA Forest Service   Trainer   He provided one-day market training to state and private forest personnel.
1998 to 1998   Foreign Agricultural Service   Trainer   Expert provided market training to the Washington D.C. staff.

Consulting Services:
Selected Consulting Examples:
  • Expert has provided market and sales training for major U.S. forest products companies.
  • He has conducted market research in the areas of market changes in building products.
  • He has conducted market research for treated wood markets.
  • He provides technical expertise for organizations in the recycling of wood products.
  • And Expert has also provided techical assistance and conducted research for companies interested in markets in the U.S. infrastructure.
Recent Client Requests:
  • Kiln dry lumber expert for consulting on kiln drying of Asian and Brazilian species.
  • Wood product expert for consulting on wood recycling.
  • Expert in wood treatment chemicals for consulting on regulatory requirements for the sale of treated materials.
  • Fire expert needed to consult regarding the treating of wood pellets with coating to make them Fire retardant.
  • Expert for consulting on Lumber purchasing and suppliers
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Recent Litigation Client Requests:
  • Expert for lumber safety packaging case.
  • Expert for consulting on breach of verbal contract in plywood case.
  • Expert in wood furniture failure for consulting on a chair that failed.
  • Wood engineering expert witness for consulting on Wood Utility Pole Death Case.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
1998 to 1998   Russia   Expert assisted two companies with market and business planning in Russia. One company was a cabinet manufacturer and the other was a sawmill.
2000 to 2000   Chile   He conducted market research on the forest products marketing educational needs of the Chilean industry.
1999 to 1999   Chile   Expert provided information on the United States furniture market to a group of Chilean manufacturers and government officials.
2000 to 2000   Malaysia/Singapore   He spoke at a national conference on wood research and toured the Malaysian wood products industry.
1999 to 1999   Germany   Expert cooperated with an exchange visit of students between Expert's Firm and the Univeristy of Hamburg.

Market Research:
He has eight years of experience selling treated wood products. His average sales were in excess of $1.4 million.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Expert has developed and delivered training courses in Forest Products Marketing, Sellling Forest Products, Advanced Selling Skills for the Forest Products Industry and the Internet and the Wood Products Industry.

Other Skills and Services

Expert has 14 years of industrial experience in the production and marketing of treated wood products.


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