ORC Expert Advisory Services ORC International

  home    |    find an expert    |    request an expert    |    join our network    |    about us     expert login  
Expert Consulting and Expert Witness Services
  search tips 
Share this page:  Send to LinkedIn Send to Facebook Tweet This Email Print

 Expert  722038

Expert in Consumer Behavior, Consumer Insight, Consumer Psychology

Available for your Consulting and Expert Witness Needs

Texas (TX)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness

Summary of Expertise:

Listed with other top experts in: 

Expert has been teaching and conducting research in the advertising area for over 20 years. He has published a number of papers in this area, especially on the topics of miscomprehension of advertising and humor in advertising. In addition, he has consulted with advertising agencies and conducted focus groups to test ad copy.


Expert has had extensive experience in conducting focus groups (as a moderator) in a variety of different areas including health care, retirement products, advertising, financial services, fast food, entertainment, and high tech products and services.

consumer focus group

Expert has engaged in extensive research on consumer purchasing behavior for over 20 years. He has written numerous articles and is particularly well known for his work on low involvement or common, repeat purchase products.

consumer purchasing behavior

Expert has been teaching in the area of marketing communications for over 17 years. He is particularly focused in the area of advertising.

marketing communications

Expert has been a member of the Department of Marketing at the University of Texas for over 20 years and as actively conducted marketing research over that period.



consumer psychology

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: San Antonio, Texas;  Austin, Texas;  Waco, Texas;  Killeen, Texas;  College Station, Texas;  Bryan, Texas;  Round Rock, Texas;  and Temple, Texas.

Year   Degree   Subject   Institution   Honors
1980   Ph.D.   Consumer Psychology   Purdue University  
1979   M.S.   Consumer Psychology   Purdue University  
1976   B.A.   Industrial/Organizational Psychology   Purdue University   With Distinction

Work History:
Years   Employer   Department   Title   Responsibilities

2000 to


(Undisclosed University)






Expert is the Administrative Head of the Department of Marketing at the University of Texas, Austin.

1999 to


(Undisclosed University)


Center for Customer Insight




He directs all activities of the Center including curriculum development and research.

1981 to


(Undisclosed University)




The James L. Bayless/William S. Farish Fund Chair for Free Enterprise


He teaches classes in consumer behavior and marketing communications and conducts research in these areas.

Career Accomplishments:

Expert is a member of the American Psychological Association, American Marketing Association, and the Society for Consumer Psychology.

Professional Appointments

He is the Associate Editor for the Journal of Consumer Research and is on the Editorial Board of four other top journals.


He is a member of the National Honor Societies of Phi Beta Kappa and Phi Kappa Phi. He is The Tom E. Nelson, Jr. Regents Professor in Business (September 1997 to present), and holds the Jesse H. Jones Professorship in the Graduate School of Business, (September 1992 to August 1997). He has also won a number of teaching awards at the University of Texas at Austin.

Publications and Patents Summary

He has written over 50 articles (14 in 'A' journals), and 5 books.

Selected Publications and Publishers  
 - Journal of Marketing Research  
 - Journal of Advertising  
 - Journal of Consumer Research  

Consulting Services:
Selected Consulting Examples:
  • Expert developed a National Customer Satisfaction Index for the National Association for Convenience Stores (with Dr. Michael Johnson, University of Michigan).
  • He consulted with Diamond Shamrock and Frito-Lay on a convenience store category management project.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Expert has served as an expert witness in eight different cases and has been deposed four times.
Recent Litigation Client Requests:
  • Advertising/ Marketing expert for consulting on compliance with Texas Medical Board.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
1990 to   Germany   Expert has taught extensively at the University of Mannheim and Koblenz Corporate School of Management. He has also been engaged in active research with professors at these schools.
1994 to   Thailand   He has taught for several years in the Evening MBA Program at Thammasat University.
1992 to   Netherlands   He has conducted research and been a frequent visitor at Tilburg University and Wageningen University.

Additional Skills and Services:

He teaches Executive Education Seminars on marketing communications and consumer behavior.


Need the right expert?  We can help!

home       find an expert       request an expert       join our network       about us

Intota is now ORC Expert Advisory Services