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 Expert  722265

Expert in New Product Development, Global & Cross-Functional Project Teams, Innovation, Observational Research

Available for your Consulting and Expert Witness Needs

Indiana (IN)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has worked with a variety of teams in different industries to understand their targeted consumers. In addition to traditional methods of research (e.g. focus groups, quantitative surveys) he has enabled companies to implement various team-based research techniques including one-on-one interviews and in-home observational research. Both product concepts and consumer "processes" have been analyzed. Companies using the latter methods have been able to develop very successful new products targeted specifically at unexpressed, unmet consumer needs.

consumer survey






new product market survey


new consumer product development

Expert has worked with a variety of cross-functional, multi-cultural, integrated product teams across several different industries. Having led successful new product development teams himself, he brings 15 years of industry experience to his consulting practice. He understands that people must work together effectively in order to implement even the best of processes. Expert helps teams to understand individual roles and responsibilities, functional strengths, and perspectives, and enables them to focus on the common goals that will lead them to success.

integrated product team


new product development management

Expert has worked in the new product development (NPD) field, both in industry and as a consultant, for nearly 20 years. The holder of six U.S. patents, Expert has been involved with all phases of NPD from the fuzzy front end through product launches. He has served in a variety of functions on NPD teams including engineering, marketing, and planning, and has led numerous teams (both large and small)to successful results. Expert has applied this experience to help diagnose problems within organizations such as excessive development times, lack of discipline, insufficient innovation, and poor teamwork. He has gone on to work with specific clients in overcoming these issues enabling them to optimize their processes and see dramatic improvements in their performance. He works with specific project teams and management groups in creating new processes and high-performance teams.

new product development

Expert has led numerous teams through projects ranging from small departmental, part-time groups to 40-person, fully dedicated international teams. He has worked with companies to help their project managers develop into project leaders. He has worked with both co-located teams as well as geographically dispersed teams. A strong believer in high-performance teaming, Expert places primary emphasis on getting the team "culture" right first in terms of understanding common goals, barriers, and success factors. He then focuses on providing the necessary "tools" to enable the team to succeed in achieving them.

project management

Expert has developed a variety of customized stage gate processes for different clients. While there is always a degree of similarity between these, there are always subtle company-specific issues that must be addressed in order to have a successful process. Different companies have different priorities in regards to developing new products, be it innovation, speed, or cost. He typically works with people at a variety of levels and functions within a company to fully understand the needs that exist, and then creates a process which addresses each of these needs.

stage gate process

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Indianapolis, Indiana;  Fort Wayne, Indiana;  Bloomington, Indiana;  Muncie, Indiana;  Anderson, Indiana;  Terre Haute, Indiana;  Lafayette, Indiana;  Cincinnati, Ohio;  Dayton, Ohio;  and Hamilton, Ohio.

Year   Degree   Subject   Institution  
1988   M.B.A.   Executive   Ashland University  
1983   B.S.   Industrial Engineering   Purdue University  

Work History:
Years   Employer   Department   Title   Responsibilities

1997 to


(Undisclosed Consulting Company)





Expert founded this company in 1997 with the goal of enabling new product development teams to be more effective in identifying and achieving their goals.

1983 to 1997


Whirlpool Corporation


Global Refrigeration




Expert worked in a variety of positions including industrial engineer, corporate planner, and product development manager before working with the global side of the business. Once there, he worked around the world in a product management postion. He then became a global mega-project leader where he directly supervised large teams around the world in the design and development of new products to be manufactured and sold globally.

Career Accomplishments:

Expert is a member of the PDMA.

Publications and Patents Summary

He has six U.S. patents and one book, not yet published, on global project management.

Consulting Services:
Selected Consulting Examples:
  • Expert worked with a cross-functional business team at Whirlpool to document consumer processes and discover unmet needs through observational research. Through the use of their unique innovation tools, he generated a variety of new product concepts targeted directly toward those newly exposed, unmet needs.
  • He created, implemented, and trained personnel on a new, New Product Development process for Sunbeam Corporation.
  • Expert led newly formed, global, cross-functional teams through a start-up phase where cultural and functional barriers were identified, addressed, and eliminated. This allowed the teams to start their projects in a much faster and more efficient manner.
  • He assessed the current environment at a company where there was a stated concern regarding a lack of innovation and timely new product introduction. Expert recommended organizational changes and provided a new process to directly impact these issues. Upon implementation, the company noted a dramatic improvement.
  • Expert worked with a company to identify a common, global product platform from which variances could be delivered to satisfy unique consumer requirements across different regions.
Recent Client Requests:
  • Expert in New Product Ideation and Innovation.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
to   Brazil   Expert worked with global teams residing in Brazil on project kick-offs and ongoing effectiveness.
2000 to 2000   Mexico   He worked with a global team residing in Mexico.
1999 to 1999   Italy   Expert worked with a global team residing in Italy.
1996 to 1997   India   He oversaw the design and development of a new line of refrigerators targeted toward the Indian market. He was responsible for the construction of a "greenfield" factory and all of the capital equpipment purchased where the new product was produced.
1994 to 1995   Southeast Asia   Expert was responsible for the design and development of a new line of room air conditioners targeted specifically for the Southeast Asian market. He conducted extensive consumer studies to understand unique needs.

Market Research:
He has led numerous project teams through the creation and development of new products, from concept through market launch, on both a domestic and an international basis.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Expert has made presentations on: "Team Based Consumer Research," "Dynamic Project Leadership," "Global Project Leadership," and "Metrics for Dispersed Teams."

Other Skills and Services

Expert has done work in and travelled to 27 different countries. He has spoken to senior-level classes at various universities including the Kellogg School at Northwestern. Has made numerous presentations at various national conferences including the Product Development Management Association (PDMA), the Institute of Internation Research (IIR), the International Association of Product Development (IAPD), and The Management Roundtable (MRT).


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