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 Expert  722287

Expert in Coffee Industry: Product Development, Quality Upgrading, & Strategic Development

Available for your Consulting and Expert Witness Needs

California (CA)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert founded Expert Coffee Consulting & Training in 1998 with the mission to “educate coffee producers, roasters and distributors with sincerity, integrity and creativity through quality driven consulting and training programs."

Expert has a proven track record as a professional taster and consultant for more than 300 coffee companies world wide. From 1992 until 1998 he successfully developed his own specialty coffee roasting company in The Netherlands.

Expert combines business expertise with traditional European coffee knowledge. He is a member of the training committee of the Specialty Coffee Association of America (SCAA) and he is a regular speaker and trainer at international coffee conferences.

His services for the coffee industry include:

Consulting services for roasting companies: quality management programs, product upgrading, strategic development, business startup and expansion

Special training programs for coffee-producing organizations: cupping and tasting methodology for specialty coffee

Business development for industry suppliers: assisting green producers in finding export markets, designing strategies for market entry and penetration of machine suppliers

Sensory services for roasting companies: designing blends, evaluating samples for green coffee buying

Industry research and special training programs

Expert is an expert in all facets of coffee processing from the cherry to the green bean. His work concentrates on the two key parameters that will guarantee the best possible end-product: quality management throughout the production chain with a strong focus on the prevention of defects; and, sensory testing by using controlled cupping and tasting protocols.

Expert has extensive expertise in the manufacturing process from the green bean to the roasted, finished product. His knowledge includes strategic planning for coffee production facilities, selecting and purchasing advanced roasting systems, and procuring coffee packaging machinery. His work concentrates on two key parameters: quality management throughout the production chain; and, sensory testing by using controlled cupping & tasting protocols.

Expert is a renowned professional coffee taster. He is a frequent (head-) judge in international tasting events around the world. Expert helped to organize the legendary "Cup of Excellence" programs in Latin America, and, as a trainer, he worked with more than 500 (aspiring) coffee tasters around the world.




coffee roasting


coffee processing


coffee manufacturing


flavor profile


coffee industry

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: San Jose, California;  San Francisco, California;  Sacramento, California;  Oakland, California;  Stockton, California;  Fremont, California;  Modesto, California;  Salinas, California;  Santa Rosa, California;  and Hayward, California.

Year   Degree   Subject   Institution  
1985   Masters   Business Economics   University of Amsterdam  
1985   B.S.   Economics   University of Amsterdam  

Work History:
Years   Employer   Title   Responsibilities

1998 to 2002


Expert Consulting Company, Inc.




Expert is a consultant for coffee roasting companies and green coffee producers in North America, Central America, and Europe.

1993 to 1998


The Golden Coffee Box




He developed a wholesale coffee roasting company in The Netherlands.

1989 to 1992




Sales Director, North America


Expert was responsible for all industrial sales in North America.

Career Accomplishments:

Expert is a member of SCAA and NCA.

Professional Appointments

He is a member of the Training Committee of SCAA.


Government Experience:
Years   Agency   Role   Description
2002 to 2002   USAID   Coffee Consultant   Expert provided coffee consulting and training services in Honduras, where he taught professional coffee tasting techniques.

Consulting Services:
Selected Consulting Examples:
  • Expert was responsible for product development and for the design of various roast profiles for Johnson Brothers Coffee in Madison, Wisconsin. As a result, Johnson Brothers was sucessful in signing a 50,000 pounds per year contract with the University of Wisconsin.
  • At "The Cup of Excellence" in Managua, Nicaragua, he was judge in this renowned event where the best lots of specialty coffee from Nicaragua were cupped during an intensive two-week coffee tasting program.
  • Expert assisted with the startup of Caffe Pronto in Catonsville, Maryland. He was specifically involved in developing roast profiles and signature blends. Additionally, he assisted with the purchasing and cupping of various lots of specialty coffee.
  • He was a lead consultant for the InterAmerican Development Bank (IADB) in Washington, D.C. He developed coffee industry strategies for governments in Central America.
  • Expert was the head judge in the annual cupping competition at the Specialty Coffee Association of Panama (SCAP) to select Panama's best specialty coffees. During a three-day blind cupping event, a team of expert cuppers from companies like Peets, Starbucks, Caribou Coffee, Royal, Diedrich and The Coffee Review, tasted more than 32 coffee samples from producers of the regions Renacimiento, Volcan and Boquete.
Recent Client Requests:
  • Coffee expert for consulting on production process and facility improvement.
  • Coffee expert for consulting on water retention and high system pressure when brewed with sodium softened water.
  • Coffee expert for consulting on coffee selection for large chain.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Recent Litigation Client Requests:
  • Expert in engineering for consulting on litigation involving the design of coffee cups.
  • Expert for consulting on Request for.
  • Expert legal coffee roasting for consulting on Coffee Roasting.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2002 to 2002   Nicaragua   Expert was an international juror in the Cup of Excellence Program.
2001 to 2002   Central America   He was the lead consultant for the IADB to develop coffee industry strategies for the governments in this region.
2002 to 2002   Honduras   He was a consultant through USAID/FINTRAC to help develop a specialty coffee industry.
2000 to 2001   Panama   He consulted through the IADB for the Panamanian specialty coffee association.
2000 to 2000   Jamaica   Expert was a consultant for a coffee producer/exporter.

Language Skills:
Foreign Language   Description
German   He is fluent in German.
Dutch   He is fluent in Dutch.
English   He is fluent in English.
French/Spanish   His skills are conversational/intermediate; adequate for business.

Market Research:
Expert has participated in market development for Panama (green coffee). He also has performed strategic and marketing development for a leading Italian manufacturer of packaging machines.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Expert's presentations include: "Building a Business with ISO 9000" at the SCAA Conference, Philadelphia, 1998; "Cupping the Agtron Roasting Kit" and "Preventing Roaster Fires," SCAA workshops, Bay Area, 1999; "Coffee Tasting," SCAA workshop, Bay Area, 2000; "Sample Roasting Workshop" and Workshop "Professional Coffee Tasting," SCAA Conference, San Francisco, 2000; coffee quality workshops in Managua, Nicaragua, 2000; "The Bridge Between Producer and the Specialty Coffee Market," SCAA Annual Convention, 2000; “Quality Improvement in Coffee Production,” a series of workshops for coffee producers in Panama at the SCAA Annual Convention, 2000; “Quality in the New Era,” Amsterdam Worldcup Conference, 2001; “Specialty Coffee Market Overview,” a lecture for USAID, Washington, D.C., 2002; “Let's Make Things Better in the Coffee Industry,” a lecture for Honduras coffee industry, 2002; “Strategies to Expand Your Coffee Roasting Company,” a lecture during the SCAA annual conference, 2002.

Supplier and Vendor Location and Selection

Expert has extensive knowledge of vendors of coffee processing machinery such as roasting systems and packaging machines. He can also assist his clients with the procurement of green beans through his extensive network of coffee producers around the world.


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