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 Expert  722298

Expert in Brand Extension Licensing

Available for your Consulting and Expert Witness Needs

Illinois (IL)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has worked in a wide range of business development positions in both business-to-consumer and business-to-business markets. His franchising and licensing experience have included business development responsibilities in diverse markets and regions of the world (e.g. North America, Europe, and Asia).

business development



Expert has expertise in consumer product marketing and experience in many product categories and industries, including apparel, automotive accessories, chemicals, durable goods, food and beverage, hardware, housewares, and sporting goods.

consumer product marketing

Expert has worked with the Fortune 100 and emerging firms in developing new brands and brand extension licensed products. He has experience in developing new product brand strategies for manufacturers, distributors, and retailers.

market positioning

Expert is an authority in brand extension and has worked with leading consumer products marketers. He has experience in strategic planning, new product development, brand development, channel management, consumer research, and advertising and promotion.


Expert has hands-on experience in brand development and brand management. He has worked on emerging brands as well as brands with mutli-million dollar ad budgets such as Chevrolet, Jack Daniel's, OREO and Taco Bell.

marketing brand management

Expert is an authority on new product assessment and concept development. He developed several consumer product assessment models including Concept Mentor, a licensed product concept evaluation system that has been used by licensors such as DuPont SilverStone, Huffy, Ocean Spray and Polaris.

new product assessment

Expert's brand extension licensing work with blue-chip brands such as ACDelco, Chevrolet, Jack Daniel's, Maytag, and Teflon has focused on new product development and product positioning.
Expert has a special interest in small business. He has operated his own small business since 1997.

small business

Expert has provided strategic planning for a wide range of consumer products companies and marketers. He has exceptional expertise in new product development and brand extension licensing.

strategic planning

Expert is a recognized expert in the practice of brand extension licensing. He has developed brand extension licenses that generate millions of dollars in annual royalties for a wide range of licensors such as DuPont, General Motors, Maytag, and Nabisco.

brand extension licensing

Expert has developed scores of licensed products that generate millions of dollars in annual royalties for a wide range of licensors such as ACDelco, Chevrolet, DuPont, Goodwrench, Jack Daniel's, and JennAir.

conventional licensing


channel management


business licensing

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Chicago, Illinois;  Rockford, Illinois;  Aurora, Illinois;  Naperville, Illinois;  Joliet, Illinois;  Elgin, Illinois;  South Bend, Indiana;  Gary, Indiana;  Milwaukee, Wisconsin;  and Kenosha, Wisconsin.

Year   Degree   Subject   Institution   Honors
1981   B.S.C.   Business   DePaul University   Delta Mu Delta Honorary

Work History:
Years   Employer   Title   Responsibilities

1997 to




President & Founder


Expert is the President and Founder of Expert's Firm.

1991 to 1999


Equity Management Inc.


Senior Vice President


He led the brand extension licensing department.

1988 to 1991


Tenneco Automotive Retail Service Systems, Inc.


Franchise Manager


Expert led franchise development activities for CarX and Speedy Muffler King in the U.S.

1984 to 1988


Fun Foods


Director of Franchising


He led the franchise development activities for Wizards Ice Cream.

1981 to 1984


Essanness Theatres


Area Manager


Expert managed movie theaters in the northen Illinois region.

Career Accomplishments:

Expert is a member of the Business Marketing Association.


Expert has created and developed several trademarks. DownTime fashion watches are sold in Asia and slated for dsitrbution into the U.S. market in the fall of 2002.

Publications and Patents Summary

Expert has written extensively on brand extension licensing. His articles have appeared in a wide range of marketing and licensing-related publications.

Consulting Services:
Selected Consulting Examples:
  • Expert assisted in the acquisition and development of two watch licensed product lines.
  • He developed a licensing feasibility study for a leading juice beverage company.
  • Expert secured a new sporting goods product licensee for a major outdoor recreational vehicle licensor.
  • He created the annual licensing plan and assisted in developing new licensees for a leading sports brand owner.
  • Expert developed the marketing and licensing plans for an emerging home furnishings brand.
Recent Client Requests:
  • Consumer products licensing expert for consulting on Identification of Brand Licensing Opportunities.
  • Expert for consulting on fee-based ingredient brand or technology licensing within textile industry
  • Beverage licensing expert forfor consulting on International licensing.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Recent Litigation Client Requests:
  • Brand licensing expert california for consulting on Reasonableness of terms of a licensing agreement for juice.
  • Intellectual property licensing expert for litigation involving accessory line trademark infringement case.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
Expert offers creative, effective marketing with exceptional brand extension licensing experience.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.


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