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 Expert  722799

Expert in Photochemistry and Product Development/Business Planning

Available for your Consulting and Expert Witness Needs

Ohio (OH)
Education Work HistoryPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has a vast knowledge in developing and testing highly absorbent product designs using a variety of materials, identifying material properties that control fluid flow and rendering them into dynamic product features. She has hands-on experience translating 3-D conceptual models into functional and testable body fit products and using direct consumer feedback to improve relevant features such as comfort and fluid handling. In addition, Expert has a deep understanding of (1) fundamental female anatomical features and cultural considerations that play a part in feminine care product design, (2) imaging techniques for testing preliminary designs, as well as (3) the importance of maintaining a broad rather than limited view of the "portfolio" of feminine care product offerings.

feminine care product

Expert has detailed hair science knowledge and has applied it to consumer needs assessment, new product development, promotions, and advertisement. She has worked with formulators as well as salons and stylists to evaluate new products and design methodologies for in vivo testing. She has lead teams of researchers and marketers during the development and implementation of effective tools and strategies in the category to ensure competitive advantage based on added value to consumers.

hair-care product

Expert has developed numerous business and research proposals while working as a consultant for a minority-owned start-up business, as well as in an academic environment. She has dedicated significant effort to identifying alternative resources for research funding in the current economic context. She has worked closely with teams of scientists during the development of collaborative proposals while also handling the final edits and logistics involved in the proposal submission. She has in depth familiarity with the submission requirements and classifications of various grant-awarding agencies.



proposal writing

During her corporate career, Expert has served as a global point contact for technical support on key product launch initiatives and line extensions and made technology recommendations for product upgrades. She led cross-functional teams of researchers, and regulatory, legal, and marketing counterparts from concept phase to consumer testing, nomenclature, and copy claims development. Expert has applied her technical marketing expertise acquired during her training and corporate employment to define marketing strategies for a number of projects in the field of photosciences. This has included identifying key prospects and their needs, defining the marketing mix, and executing marketing plans by means of effective print materials and advertising. In addition, she has advanced knowledge of and experience with methodologies and resources available for tracking the effectiveness of implemented marketing strategies.

technical marketing

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Detroit, Michigan;  Warren, Michigan;  Sterling Heights, Michigan;  Lansing, Michigan;  Ann Arbor, Michigan;  Livonia, Michigan;  Columbus, Ohio;  Cleveland, Ohio;  Toledo, Ohio;  and Fort Wayne, Indiana.

Year   Degree   Subject   Institution   Honors
1996   Ph.D.   Photochemical Sciences   (Undisclosed University)   McMaster Research Fellow
1998   M.B.A.   Marketing/IT   University of Cincinnati   University Graduate Scholarship
1992   M.Sc.   Analytical Chemistry   University of Bucharest  

Work History:
Years   Employer   Department   Title   Responsibilities

2004 to


(Undisclosed University)




Director of Development


Expert is responsible for identifying technologies in the photosciences that have a high potential for commercialization, and for setting up appropriate infrastructure and resources for the development of intellectual property or multi-party contract agreements for research and development services. In addition, she leads planning and fundraising for the expansion of research facilities, strategizing for research funding, and marketing and outreach programs to the community.

1998 to 2004


Procter & Gamble Company


Hair Care Product Development




She worked in cross-functional teams as a technical product development expert from concept development through product launch. She conducted numerous consumer research studies, both qualitative (i.e., focus groups, survey design and administration) and quantitative (i.e., product tests, consumer needs assessment, habits and practices) and has performed competitive market analyses and forecasts. She made numerous presentations and prepared reports to upper management.

1997 to 1998


CRA Solutions, Inc.



Senior Consultant


Expert provided business consulting services including market research, survey design and execution, data analyses, and operations management.

Selected Publications and Publishers  
 - Sensors News (internal Procter & Gamble publication)  
 - Journal of the American Chemical Society (JACS)  
 - Journal of Chemical Physics  

Consulting Services:
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
1992 to   U.S.A.   Expert is a native of Romania. Hence, her entire work experience has involved a different country and culture, learning and adapting to different environments and expectations, giving her a respect and admiration for diversity.
1999 to 2002   Europe and Latin America   Numerous business trips to England, Italy, Mexico, Venezuela, etc. during employment with Procter & Gamble have led to substantial international exposure and perception of other cultures and situations.

Language Skills:
Foreign Language   Description
French   Expert is fluent in French.
Spanish   She is fluent in Spanish.
Romanian   She was born and grew up in Romania and thus is fluent in Romanian.

Market Research:
I m

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.


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