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 Expert  722831

Expert in Petrochemical Process Design, Metals Processing, Activated Carbon, Marketing New Ideas

Available for your Consulting and Expert Witness Needs

New Mexico (NM)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has 15 years of experience in marketing research. He worked for eight years in marketing research at Amoco, four years as Director of Marketing Research. His major contributions at Amoco include: guiding Amoco's marketing research to enhance and defend Amoco's brand image and market share from competitive assaults and changing motivations of fuel brand selection; working with Amoco's advertising agency to develop and evaluate advertising; improving station image using design firm and in-house engineering staff; advising marketing management on motorist's view of all aspects of petroleum marketing. He made extensive statistical analysis of primary and secondary data bases, including demographics; taking the initiative in forming working teams between marketing and R&D for new product and advertising development; and, establishing international marketing research capabilities in China, Russia, Mexico, Brazil, and Eastern Europe. Since leaving Amoco in 1998, Expert has continued his marketing research activities. Recent studies include: a membership enhancement marketing study for a symphony orchestra in the Chicago area; evaluation of the up-scale toilet market in China for a valve manufacturer; market assessment of motorist attitudes toward fuel and convenience store brands in Winston-Salem, NC; and, evaluation of the marine head market in US pleasure boats. Expert has a worldwide network of marketing research contacts, including contacts in China, Japan, Korea, Singapore, Brazil, and Russia. He has authored several papers that appeared in Quirk's Marketing Research Review on doing marketing research in China and the growing Chinese automobile market.

market research

Expert has 13 years of experience with Amoco Oil R&D in reduced crude processing, synthetic fuels development, and the conversion of remote natural gas to transportation fuels. This experience is in both economic evaluations and process development. His major contributions include: development of a resid catalytic cracking process to control the effect of contaminate metals on the catalyst; development of a short residence time coal liquefaction process via flash pyrolysis to maximize liquid yield; being a technical advisor to the H-Coal pilot plant in Catlettsburg, Kentucky; being a technical advisor to the SRC coal liquefaction plant in Wilsonville, Alabama; project leader to utilize the by-products from the Great Plains lignite gasification project; development of a short residence time shale retorting process to maximize liquid yields; commercial evaluation of the Sunnyside (Utah) tar sand deposit; process evaluation of mixed alcohols from synthesis gas; evaluation of the incentives to monetize remote natural gas reserves to produce transportation fuels; gasoline via Mobil ZSM-5; diesel fuel via Fisher-Tropsch; and, methanol and other alcohols. During the course of these studies, Expert worked with: The Department of Energy, Department of Defense, and the Electric Power Research Institute; and, a number companies including Bechtel, Hydrocarbon Research, Inc., Mobil Oil, Gulf Oil, and Dow Chemical. Expert holds eight patents in the reduced crude, synfuels, and remote gas utilization areas. He has also authored 12 articles in refereed technical journals documenting his work in these areas.



oil marketing


chemical process development


chemical product development


laboratory process development


manufacturing process development


metal finishing process


metal process


metal processing


new chemical process development


nonferrous metal processing


pilot plant process development


process development

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Albuquerque, New Mexico;  and Rio Rancho, New Mexico.

Year   Degree   Subject   Institution   Honors
1974   Ph.D.   Chemical Engineering   University of Illinois - Champaign/Urbana   Sigma Xi, Phi Lambda Upsilon
1972   M.S.   Chemical Engineering   University of Illinois (Champaign/Urbana)  
1969   B.S.   Chemical Engineering   Carnegie Mellon University   Phi Kappa Phi

Work History:
Years   Employer   Department   Title   Responsibilities

2001 to 2014


University of Notre Dame


Chemical and Biological Engineering


Adjunct Professor


Expert teaches senior chemical engineering process design.

1974 to 1998


Amoco Oil Company


R&D, Marketing, International Business Development


Research Supervisor, Director of Marketing Research, Manager Business Development


In the R&D department, he was responsible for supervising alternative energy (oil shale, tar sands, coal, natural gas utilization) projects. These involved process design, development and economic evaluation. In the marketing department, he was Director of Marketing Research, involved in customer tracking, advertising development/evaluation, and product positioning. In the International Business Development area, he was responsible for developing petroleum product marketing projects in China, Russia, and Mexico.

2001 to





Technical Writer and Trainer


Expert develops technical manuals and training material. He teaches technical training classes which utilize the developed material.

Career Accomplishments:

Expert is a member of the American Marketing Association, American Institute of Chemical Engineers, Marketing Research Conference Board (1990-1994), Society of Automotive Engineers, and the Industrial Advisory Board, Marketing Department, DePaul University (1991-1994).

Publications and Patents Summary

He hold eight patents and has 12 publications.

Selected Publications and Publishers  
 - I&EC Research  
 - Canadian Journal of Chem Engineering  
 - Society of Automotive Engineers (SAE) Technical Paper  
 - American Marketing Association  
 - Quirk's Marketing Research Review  

Government Experience:
Years   Agency   Role   Description
1976 to 1977   DOE   Research Engineer   Expert developed a hydrodynamic model of ebulating bed reactors in support of the H-coal pilot plant in Cattletburg, Kentucky.
1987 to 1988   DOD   Project Manager   He managed a project to evaluate the options for monetizing gasification by-products from the Great Plain synthetic natural gas plant in North Dakota.
1986 to 1988   DOE   Technical Advisor   Expert was a member of technical committee that that directed the Wilsonville coal liquefaction pilot plant in Alabama.
2007 to 2013   Argonne National Labs   Technical consultant   Devolped a conceptual process to convert solar energy into hydrogen via an electrochemical hybrid process

Consulting Services:
Selected Consulting Examples:
  • Expert worked with a team of petroleum marketers to complete a business assessment and develop a marketing strategy/business plan for a petroleum marketing company in North Carolina.
  • He developed a maintenance manual for an aluminum metal stretcher. He also developed training material and trained maintenance personnel.
  • Expert conducted a marketing research study of the up-scale toilet market in China.
  • Developed a supply and national distribution distribution system to test ultra low sulfur diesel fuel.
  • Expert developed training material for the administration of the Chicago Transit Authority new prepaid fee card.
Recent Client Requests:
  • Expert in Activated Carbon Powder with Pyrolysis Background
  • Carbon expert for consulting on Carbon black from tires.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Recent Litigation Client Requests:
  • Expert in intota for consulting on Coal tar refining expert witness for product liability litigation.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
1995 to 1996   China   Expert co-lead a team to develop a petroleum marketing joint venture opportunity in China. He identified and planned the project, built partner relationship, executed due diligence (economic viability, environmental, and financial), and developed market entrance strategy.
1995 to 1996   Russia   He evaluated the performance of Amoco's initial station in Russia.
1995 to 1996   Mexico   Expert evaluated the performance of Amoco/Oxxo joint venture stations in Mexico.
1915 to   Saudi Arabia   Expert develop training manuals for an aluminum processing plant

Market Research:
He was involved in evaluating the impact of new petroleum products on the Amoco image with customers.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Expert has developed and taught numerous technical training seminars in the aluminum and steel industries.


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