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 Expert  723137

Expert in Marketing Plan Development, Market Research, Brand Identity, Market Share Increase

Available for your Consulting and Expert Witness Needs

Ohio (OH)
Education Work History Career Accomplishments Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

In addition to selling advertising space for a local weekly business publication, Expert has worked for brand development and sales promotion advertising agencies.


As a supplier of brand development services (package design, print promotion) to one of the largest consumer packaged goods company in the world, advertising perception studies were used in the normal course of brand support, product launches, and sales promotion activities.

advertising perception survey

As Brand Manager for one of the largest CROs in the country, Expert wrote marketing plans for two major service areas. Market assessment was a major part of the plans. Currently, in Expert's current capacity as CEO of Expert's Firm, Expert has developed market assessments for the 9th largest cable provider in the country and a very small start-up business providing a sundry item into the hair care market.

market assessment


market share

Market development is a major focus for his current company, Expert's Firm. The Marketing Audit service provided by Expert's Firm provides in-depth analysis of a company's marketng landscape and leads to strategic market development. As Marketing Communications Manager at Cognis Corporation, market development was an important part of new product development and product launches.

market development

Expert has managed and overseen marketing research programs that have identified market positioning, attended brand seminars, and dedicated a large portion of market career to market positioning.

market positioning

Recently, Expert wrote a marketing plan for a highly complex consulting service provided by a large contract research organization. In so doing, Expert had to do extensive research and design methodologies to determine market potential.

market potential

Market trends are a primary area of emphasis in the service Expert offers at Expert's Firm. While at Kendle, Expert conducted extensive research into past and current activities of the FDA in order to develop a clearly defined understanding of market trends.

market trend

As a member of the local chapter of the American Marketing Association, and a graduate in marketing, Expert has dedicated his career to continuously staying abreast to trends and changes in the marketing industry. Currently, as a member of the Program Committee of the local AMA chapter, Expert is dedicated to the promotion of marketing as an industry profession and as the lifeblood for the success of the ongoing business entity.


At Kendle International, Expert served as Brand Manager. Further, on the supplier side, he worked with Procter & Gamble to support various brands. These brands included: Bounty, Cascade, Cheer, Folgers, and Zest.

marketing brand management

Prior to becoming Brand Manager at Kendle International, Expert served as Marketing Communications Manager. Expert served a total of 5.5 years in the role of Marketing Communications Manager in the health care and chemical manufacturing industries.

marketing communications

One of the primary roles as Marketing Communications Manager at Cognis Corporation was to define how to apportion a $7.7 million advertising budget. A marketing mix methodology was used to determine how to best use ad dollars.

marketing mix

Product launches Expert has conducted in his career have relied on a strong understanding of promotion. Promotions can take on various meanings depending on target market, product offerings, and consumer demand (B2B vs. B2C).


Cognis Corporation was primarily a product manufacturer. As with many manufacturers, they found a need to extend their service beyond just manufacturing, but also provide services. As Marketing Communications Manager, Expert worked closely with senior management to prove out ways in which Cognis could extend tiself into becoming a service marketer in addition to being recognized as a chemical manufacturer. At Kendle International, Expert provided services to major, global pharmaceutical companies. Expert's primary role as Brand Manager was to support two of the service brands Expert offered to these pharm companies (biometrics - clincal data management, scientific programming and regulatory affairs consulting services).

service marketing

Strategic market planning services are the core services offered by Harvest Consulting. While at Kendle International, Expert worked closely with all internal departments to determine services that had the best potential. The criteria used to determine focused services that would provide the highest ROI was based in a strong understanding of internal strengths and in-depth analysis of market needs, trends, and growth.

strategic market planning

For 7 years, Expert managed trade shows for two different companies. Expert conducted training with internal personnel for the purposes of messaging and capturing sales leads and potential new business opportunities at conferences and trade shows. Further, Expert have been published in this subject matter.

trade show

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Indianapolis, Indiana;  Muncie, Indiana;  Anderson, Indiana;  Columbus, Ohio;  Cincinnati, Ohio;  Dayton, Ohio;  Springfield, Ohio;  Hamilton, Ohio;  Lexington, Kentucky;  and Louisville, Kentucky.

Year   Degree   Subject   Institution  
1981   BS   Marketing   Miami University  

Work History:
Years   Employer   Title   Responsibilities

2005 to


(Undisclosed Consulting Company)




He is a marketing strategist who assists companies to maximize marketing efforts in order to increase market share and profitability.

2002 to 2005


Kendle International


Brand Manager


Wrote marketing plans for two services areas, managed the company's sales & marketing database, managed direct marketing campaigns, and managed all company tradeshows.

1998 to 2002


Cognis Corporation


Marketing Communications Manager


He was responsible for a $7.7 million advertising budget, launched new products, developed display advertising, managed tradeshows, developed sales and marketing literature, handling public relations

1995 to 1998


Wedge Group




He provided marketing project management services - public relations strategies, tradeshow management, investor relations, brand identity development, marketing research.

1992 to 1995


Steinau Fisher (now Fisher Design)


Account Executive


He supported Procter & Gamble brands through sales promotions, packaging, brand support, product extensions. Categories included personal care, household cleaning, paper, beverages

1990 to 1992


QC, Inc.


Sales Manager


He evolved the company from a typesetting company to a full service advertising agency.

1987 to 1990


Cincinnati Business Courier


Account Executive


He provided display advertising strategies that properly integrated into his clients marketing mix. Served the professional services industries, banking, brokerage firms.

1984 to 1987




Branch Manager


He turned around an office coffee service operation and attained 150% of profitability goals, assisted in the integration of a major acquisition, developed add-on products that increased profitability.

Career Accomplishments:

American Marketing Association member

Consulting Services:
Selected Consulting Examples:
  • Project management for large scale direct marketing campaigns for a nationwide optical retailer
  • Managed a global marketing research study benchmarking a clinical research organization against its competitive set
  • Created a new brand name, identity, and launch plan for a line of synthetic lubricants
  • Assisted in the re-positioning of a personal care product to attract new users, market share was increased from 7.8 to 9.1, representing an increase of $12mm in sales
  • Generated over 1000 sales leads and over $10mm in sales through global tradeshow management
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Recent Litigation Client Requests:
  • Bottled water industry expert witness for consulting.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
Practical experience in launching new chemical products, regulatory consulting services, and financial services.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

He has done numerous speaking engagements on branding, taught a course on Marketing Your Small Business through Right Management, presented on Social Media.

Supplier and Vendor Location and Selection

Thorough knowledge and personal experience hiring advertising and public relations agencies, printers, graphic designers, marketing research firms, copywriters, and tradeshow companies.

Other Skills and Services

Trained facilitator in Innovation Games® he has experience running small businesses, practical sales experience (extensively trained in Dale Carnegie, Tom Hopkins, Brian Tracy sales systems).


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