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 Expert  723386

Expert in Internet Patents, Trademarks, PPC, Defamation, E-Commerce, Search Engine Optimization, Web Site Dev.

Available for your Consulting and Expert Witness Needs

Colorado (CO)
Education Work HistoryPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert's online experience is extensive, dating back to 1984. He was the founder of an e-business service provider, funded by one of the world's largest venture-capital firm; the founder of a publishing company, selling books online in 1997; the VP of Web Solutions for a national ISP; and VP of Marketing for a Web-development company.

Working in computing since 1979 - Software development since 1981 - Cyberspace since 1984 - Internet/Ecommerce since 1993 - SEO since 2000 - PPC since 2003

Since the early 2000s Expert has provided consulting services to hundreds of small, medium, and large companies, including Amazon, Lonely Planet, Zillow, Tower Records, and Avvo, helping them with a variety of online business and marketing issues. Expert's knowledge and experience gained over two decades working on the Internet range from search-engine optimization and Pay Per Click management to Web development, from Web-site "conversions" and usability to Web marketing project management.

He is the author of best-selling books on SEO (Search Engine Optimization Dummies) and the Internet (Complete Idiot's Guide to the Internet). In fact Expert has written dozens of books about the Internet and computing.

Expert has been working with software-development teams since 1981, when he was a Systems Analyst for a team developing computer systems for oilfield drilling rigs, and has worked in a variety of software-development roles, including designing user interfaces, testing systems, design software applications, and project-managing software development. He is the co-author of three books on the JavaScript programming language, including The Official Netscape JavaScript Book.

Expert has provided expert-witness and litigation-support services in over 60 cases, including dozens of patent cases (including Inter Partes Reviews and CBM/Post Grant Challenges, providing both invalidity and non-infringement reports, and testifying in Marshall, TX) and cases related to online trademark issues, online defamation, Pay Per Click advertising, ecommerce-related unfair business practices, Internet fraud, and domain-name issues. He has been deposed almost 20 times and has testified in court on several occasions.

SAMPLE EXPERT CASES Geotag, Inc. v. Frontier Communications Corp., et al. Testifying expert, non-infringement, for 21 retail-company defendants in this online mapping/store-locator patent case. Walker Digital v. Expedia. Testifying expert for Expedia, non-infringement, patent case involving ecommerce check-out systems. Indacon, Inc. v. Facebook, Inc. – Consulting expert, non-infringement, in this software-patent case (for Facebook) Katherine Dines v. Toys “R” US Delaware, Inc., ecommerce-related trademark infringement case Coaster Co. of America v. Xiamei. Testifying expert for plaintiff; trademark, passing off, false designation of origin, unfair competition, related to selling products through the Amazon marketplace. RIPL Corp. vs. Google, Inc., testifying expert for Google in this trademark-infringement case DDR v. Hotels et al, non-infringement & invalidity reports for five clients in this ecommerce-related patent case. Ameranth, Inc. v. Intercontinental Hotels Group; Report, testimony for defendant accused of stealing plaintiff's Web-development intellectual property

Keywords: Affiliate Marketing Copyright Infringement Domain Names Ecommerce Internet Advertising Internet Fraud Internet Marketing Internet Technology Patents Internet Trademarks Online Advertising Online Defamation Pay Per Click Advertising Search Engine Optimization (SEO) Social Networking Technology Contract Disputes Web Site Development


affiliate marketing




claim (patent)


copyright infringement


electronic document






hypertext markup language


Internet advertising


internet defamation


internet fraud


Internet service provider


internet technology


online international marketing


online publishing




patent claim chart


patent claim construction


patent claim construction brief


patent infringement


patent interpretation


software patent


trademark infringement


United States patent


Web design


World Wide Web programming






Internet commerce


strategic internet marketing


Internet marketing




Web development


World Wide Web application


World Wide Web software


search engine


search engine optimization

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Denver, Colorado;  Colorado Springs, Colorado;  Aurora, Colorado;  Fort Collins, Colorado;  Arvada, Colorado;  Pueblo, Colorado;  Westminster, Colorado;  Boulder, Colorado;  Greeley, Colorado;  and Longmont, Colorado.

Year   Degree   Subject   Institution   Honors
1978   BA   Geography/Geology   University of Sheffield   Honors

Work History:
Years   Employer   Title   Responsibilities

2010 to


(Undisclosed Consulting Company)


VP of Business & Corporate Development


Business development and software development. Buybak is a significant player in the rapidly growing “buyback” business; it currently buys back 16 product categories, including cell phones, DVDs, calculators, laptops, and video games, returning used products to the retail market. Partners include Best Buy and Newegg, North America's #1 and #2 online electronic retailers.

2005 to 2009


Legal WebTV Network


General Manager


Overall responsibility for building and marketing the LegalView.com Web site, an online marketing/advertising site with over 500,000 pages, owned by a consortium of seven large law firms. Created the strategy used to replace the original (failing) operation; designed the new site, hired the Web- application developers, project managed the development, planned the marketing and search-engine strategy. Since the launch of the site early in 2006, it has generated tens of thousands of leads.

2002 to


(Undisclosed Consulting Company)




Providing Internet channel-management and Internet-marketing and -strategy consulting services to a varied client base. Current services include assisting clients in developing online-marketing strategies, increasing traffic through search-engine marketing and optimization, designing and implementing Pay per Click search-advertising campaigns, designing Web-sites, developing Web-applications, revenue-transaction conversion, and affiliate-program development. Key clients include Peripheral Manufacturing (used search-engine marketing to triple revenues in under 12 months); ScaffoldMart.com (helped this stalled operation experience rapid growth over a period of just a few weeks); Shane Co. (repositioned this jeweler's online marketing strategy); Aestiva, Inc. (significantly increased sales revenue over a 9-month period); Jones University (designed and developed a strategic plan for optimization of the Web site and improved search-advertising results); and SavingStreet.com (implemented a pay-per-click search- advertising campaign for this startup real-estate company, generating 75% of their initial revenues). In addition to working with literally hundreds of small businesses, assisted a number of large companies such as Amazon.com, Lonely Planet, Zillow, and Tower.com.

2001 to 2003


Indigio Group


Vice President Marketing


A Web-applications development and Internet-marketing-strategy consulting company with clients such as Budget Rent a Car, Cendant, North American Van Lines, Orbis, and Dex Media. Direct responsibilities included the production of strategic marketing plans and materials, overseeing all marketing products, new-business sales development, and Internet marketing-strategy development for clients. Also liaised with key clients and directed all public relations and advertising campaigns. Ensured significant press coverage for the Company, greatly increasing its visibility in Colorado.

1997 to 2003


Top Floor Publishing


Founder, President


A publisher of highly regarded books related to online business and marketing, written by industry experts. The company's first book became the most widely reviewed and praised title in computer-book history, and the third was an Amazon.com best seller. Created the company's marketing strategy and managed all marketing and public relations campaigns. Built a brand—the Poor Richard's series—that quickly became very well known and respected in the computer-book industry. Managed all aspects of the organization, including overall budget responsibility, product development, and co-op advertising. Devised an online- marketing strategy that turned this startup into a widely distributed and well known publisher in the industry, and built the company's e-commerce system.

2001 to 2001


Internet Commerce & Communications


Vice President Web Solutions


A national Internet Service Provider and Web-hosting company. Developed and implemented a strategic plan to merge dozens of geographically dispersed Web-design and Web-hosting divisions acquired during the prior 18 months. Managed a team of 60 staff members, in 8 cities, providing Web Development, Web hosting, Internet marketing, and e-commerce applications to thousands of small and medium-sized businesses in an ASP (Application Service Provider) mode. The division produced revenues of approximately $8M in 2001. In addition introduced new tools, processes and procedures to improve the department's efficiency and reduce overhead, and designed a number of new ASP products—e-commerce and e-mail publishing—for introduction to the small-business market.

1998 to 2001






An E-Business Service Provider, delivering e-commerce services to small and medium-sized firms on a monthly subscription basis, when doing business online was still relatively new and difficult for most companies. Developed the original business plan and marketing strategy, including raising the company's $4M first-round investment, led by one of the world's largest VC firms, SoftBank/Mobius. Researched the market to evaluate the competition and developed the original product design, including user-interface design and managing focus groups. Developed the company's marketing and offer strategy and identified target markets and subscriber-acquisition programs. Business-development role included negotiating distribution partnerships, including one with Macmillan USA to deliver BizBlast software to bookstores throughout North America, and sought out partnerships to provide more products and services to BizBlast clients, such as the PayPal relationship that provided another transaction method for BizBlast clients.

1986 to 1996


Expert & Associates


Independent Consultant


Services included creating documentation, training users, testing software, designing software user interfaces, carrying out software consumer research and market intelligence, for a wide range of client companies and industries. Clients included Semiotix (software development), The Pipeline (Internet service provider); MasterCard (financial services), Analytical Surveys, Inc. (aerial photography), Comprehensive Software Solutions (stock trading), Amgen (pharmaceuticals), SpectraLink (telecommunications), Clinical Reference Systems, Inc. (medical), Ericsson, NEC, Northern Telecom (telecommunications), and Genioss/Data General (computing/telecommunications). Used online services for general business communications and marketing as early as 1986.

Publications and Patents Summary

Expert is the author of more books about the Internet than any other author, including various best sellers.

Selected Publications and Publishers  
 - John Wiley  
 - McGraw-Hill Osborne Media  
 - Que  
 - Top-Floor Publishing  

Consulting Services:
Selected Consulting Examples:
  • Amazon: Provided a report on ways Amazon could improve it's product-page search-engine optimization
  • TowerRecords.com: worked with this company on "conversion" issues, increasing the number of sales completed through their shopping-cart system
  • Zillow: provided advice on proper Web-page optimization before this major retail-site launched
  • Scaffoldmart.com: helped with a wide-range of ecommerce consulting services, including SEO, PPC, Web development, ecommerce development, etc.
  • Literally hundreds of small consulting jobs helping a wide range of companies with their online strategy, from real-estate agents to travel agents, ecommerce sites of various kinds, attorneys, and more.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
His expert-witness experience includes testifying in several cases, including in a patent case in Marshall, TX. Numerous depositions and expert-witness reports. Also, he has done a lot of public speaking, and is quite experienced at explaining concepts to groups of people in a clear, understandable way. He can hold the attention of an audience, whether judge, jury, or conference attendee.

Recent Litigation Client Requests:
  • Expert in Internet Penetration Effect- HIP Protector Case.
  • Expert for consulting on internet defamation issues.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Language Skills:
Foreign Language   Description
Spanish   Can get by...getting rusty. Lived in Mexico many years ago

Market Research:
He has been online since 1984, online marketing since the early 90's, and wrote his first book about the Internet in 1993 (the Complete Idiot's Guide to the Internet); in fact he has likely written more books about the Internet than any other writer. He set up his first credit-card-enabled shopping-cart system online in 1997. He was an early user of PayPal and eBay, and in fact his dotcom, funded by Softbank (one of the world's largest VC firms), was the first company ever to build a PayPal-enabled shopping-cart system, back in the summer of 2000.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Around 50 books on Internet, technology, and business issues, including Search Engine Optimization for Dummies and the Complete Idiot's Guide to the Internet. Video-training courses (for Lynda.com) on Search Engine Optimization and selling through the Amazon Marketplace. Numerous courses and presentations over the years related to various aspects of online business.

Other Skills and Services

Experience in all aspects of online marketing—search-engine optimization, search-engine advertising, affiliate programs, online PR, etc.—along with more traditional offline marketing. A background in book publishing and technology, including e-commerce development, product development and management, user-interface design, software-product design, consumer research, training, and documentation. Founded an e-commerce service provider funded by the world's largest VC firm, and an “online enabled” publishing company, Top Floor Publishing. An accomplished public speaker and author of dozens of books about the Internet and online marketing, including several best sellers.


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