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 Expert  723704

Expert in Packaging Innovation, Trends and Technologies, Packaging as a Marketing Tool, Packaging and Branding

Available for your Consulting and Expert Witness Needs

Georgia (GA)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert is a packaging consultant with more than 30 years global packaging experience and expertise. She has a comprehensive command of the power of branding, design and merchandising on packaging and how it can influence the consumer to buy, or NOT. As an industry leader, she is committed to promoting packaging as a merchandising tool.

Expert has traveled the world speaking on packaging trends and technologies at the major packaging trade shows and she works as an independent consultant. In 1998, Madame Wu Ganamei found her due to her high profile in the packaging industry and invited her to lead a packaging trade delegation to China. It was the first delegation of professional development missions of its kind. It worked to establish business relationships with the leading packaging companies in China. Upon her return, Expert was invited to speak at the White House on US packaging innovations and how that could translate into business opportunities with China. Previously, she was the vice president of the International Packaging Consultants Council represented by 60 countries around the world whose mission is to educate the global community about the role of packaging in modern society. She has built her own brands, launched top packaging websites and use these vehicles to channel her expertise of the consumer's wants and needs. Expert spends her business day researching packaging trends and technologies for her clients and in doing so keep them abreast of trends and innovations that impact their business. She reads dozens of packaging related publications and scores of other industry news for trade related reports that could impact packaging.

Joann's weekly column is dedicated to exploring similar "hot" button issues in product packaging and how they will impact the packaging community and the consumer. Her subscribers list is approximately 20,000 packaging professionals. Her annual packaging trends forecast analyzes consumer preferences and the trends that follow. She continues to track what is reported on a topic after she forecasted that it is an issue with merit. As a prognosticator, she regularly receives patents, innovations, new concepts or new packaging materials. Because she is an independent she can offer an unbiased opinion on the viability of new or breakthrough packaging concepts.


consumer product packaging


consumer product marketing


packaging design review


packaging evaluation


competitive intelligence






market positioning


market trend






packaging innovation

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Atlanta, Georgia;  Athens, Georgia;  Macon, Georgia;  Roswell, Georgia;  Marietta, Georgia;  and Chattanooga, Tennessee.

Year   Degree   Subject   Institution  
1971   BS   Business   Temple University  

Work History:
Years   Employer   Title  

1988 to






Career Accomplishments:

Institute Of Packaging Professionals; Consultants Council; United Inventors Association; TAPPI; Women in packaging;

Professional Appointments

Founder of Women in Packaging


50 most influential leaders in the packaging industry in the 20th century

Publications and Patents Summary

Has been interviewed or written articles for every major packaging publication and website portals. Has created 5 packaging education websites. Has spoken at every major packaging conferences. Has spoken around the world including The White House

Consulting Services:
Recent Client Requests:
  • packaging engineering expert for consulting on aiding us in developing a container which will develop a brand awareness.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Recent Litigation Client Requests:
  • Packaging expert for consulting on consumer goods and products litigation.
  • Expert for consulting on Form Fill Seal Paterazation Machine Equiptment.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
Extensive expertise, provided upon request.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Packaging Bootcamp

Other Skills and Services

Extensive professional speaking experience


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