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 Expert  723722

Expert in Semiconductor Industry: Engineering and General Management

Available for your Consulting and Expert Witness Needs

California (CA)
Education Work History Career Accomplishments Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has over 25 years experience in engineering management of complex system-on-chip programs, including software development and systems engineering. He has broad experience in marketing penetration, business development, and general management with P&L experience. He has strong industry contacts in the semiconductor industry and OEMs/ODM. He has domain expertise in semiconductors, PC, microprocessors, imaging, and wireless handsets.

He is an accomplished entrepreneur and executive with a proven ability to manage large teams and define, plan, develop, and bring to market complex projects. He has a proven track record in program management, engineering management, general management, operations, market penetration, and business development. He can deliver best in class SOC products, under tight timeframes, on time and within budget. He has fostered relationships with Far-east ODM and has an excellent knowledge of Asian business models. He has a portfolio of successes in leading start-ups and divisions of established companies for growth of diverse businesses within semiconductor and embedded space. He orchestrated fast revenue and profit growth at companies such as Chips and Technologies and Cirrus Logic, recognized as leaders in their fields. He has excellent communications skills at all levels including executive reporting.


custom integrated circuit




logic gate


project management


business development


business management


business startup


business strategy




market development






intellectual property


semiconductor device


semiconductor device analysis

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: San Jose, California;  San Francisco, California;  Sacramento, California;  Oakland, California;  Stockton, California;  Fremont, California;  Modesto, California;  Salinas, California;  Santa Rosa, California;  and Hayward, California.

Year   Degree   Subject   Institution  
1972   MS   Electrical Engineering   University of California, Berkeley  

Work History:
Years   Employer   Department   Title   Responsibilities

2005 to







Expert is consulting on business strategies, go-to-market strategies, business plans, and technical consulting in the area of Mobile TV, ASICs, and Video.

2003 to 2005


Nethra Imaging, inc.



Senior Vice President of Engineering


He developed all aspects of start-up's engineering infrastructure including design tools and environment, verification strategy, system-level validation, and software development. Developed manufacturing strategy and relationships.

• He created and implemented an engineering plan that delivered a 3+ mega-pixel image signal processor SOC within one year from start of the company. The SOC enables camera phones with quality comparable to current DSC on the market. • Team Building. Assembled a senior-level engineering team. Led and managed a team of 15 engineers. • He negotiated agreements with third parties (Cadence, Synopsys, ARM, and TSMC). • He had overall responsibility for chip's architecture, product design strategy, verification strategy, RTL Model / C-model compliance strategy, logical and physical design, and systems engineering. • He led the develpment of camera control loop software (auto-focus, auto-exposure, auto white balance). • He developed Silicon bring-up/Debug strategy and debug / development system platform. Validated the silicon. • He led the development of a stacked multi-chip chip-scale-package at Amkor. • He created the manufacturing test program and completed chip burn-in to assure reliability.

2001 to 2003


NeoMagic Corp.



Senior Vice President of Business Development


Expert was responsible for all third-party relationships that resulted in several design-wins for the company. Developed partnerships with Analog Devices, Inc., Microsoft, Infineon, ARM, Symbian, AsiaPac ODMs/OEMs (Acer, BenQ, Arima).

1997 to 2001


LinkUp Systems Corporation



Founder, President and CEO


Expert was responsible for General Management and VC fund raising. He was also personally responsible for Engineering (Acting VP). Expert developed and implemented business and engineering strategy that resulted in several significant design wins. He developed relationships with ODMs in Taiwan (ASKEY, Arima, and Acer).

1993 to 1997


Cirrus Logic Inc.



Vice President of Engineering


He started a new division to diversify company's product and customer base to consumer space. He achieved $15M divisional revenue with design wins at Apple, Motorola, Psion. He managed a staff of 30 (engineers & marketing).

• He developed four SOC products and put them in production - ARM-based Network Computer N|C SOC, ARM-based Smart Cell Phone SOC, ARM-based PDA SOC, and ARM-based Asynchronous Transfer Mode SOC. • He developed the marketing strategy to get design-wins at Psion Plc. (PDA), Motorola (Smartphone), FoxLink (Set-top Box), ATM Ltd. (now Connexant) (ATM Communications), and Apple (PDA).

1985 to 1993


Chips and Technologies, Inc.


New Products Division




He had a distinguished 8+ years record of progressive advancement with this $190M division of the pioneer PC chipset company that enabled the worldwide PC clone market. VP/GM of the New Product Division and System Logic Division. P&L Responsibilities. • Developed a clean-room Intel 486 class CPU fully compatible with Intel instruction-set and Microsoft Windows 3.0 Applications Software. Led a team of 150: CPU architects, chip development, software & marketing staff.

Division VP/GM, System Logic Division (PC core logic chip-set). P&L Responsibilities. • Expert ran the largest product line in Chips & Technologies with revenue of $190M and gross margin of ~ $100M. Led staff of 100, including Chip Development, Product/Test Engineering, Marketing, Applications, Compatibility testing, and others. 1985 - 1988: Director of Engineering, System Logic Division. Responsible for all IC device development. Expert developed four generations of core-logic chipset and graphics products that enabled the PC clone market.

1981 to 1985


SEEQ Technology, Inc.



Engineering Manager


He was responsible for development of micro-controller IC chips with embedded EPROM and EEPROM.

Career Accomplishments:

Member of IEEE.

Consulting Services:
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Worked as an expert witness for a large law firm in case involving a large multi-national electronics company in 2006.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2000 to 2000   India   Expert set up a Design Center for Chip design in India.
1998 to 2001   Taiwan and Far East   Expert worked with several ODMs and OEMs for the design-in of his chips into system level products (smart phone, cell phone, PDA). The customers include Acer, BenQ, Arima, Toshiba, Sony etc.

Language Skills:
Foreign Language  

Market Research:
Extensive experience in product marketing, strategic marketing, customer marketing, and sales rep network management. This experience is based on marketing system-on-chips (SOC) to the cell phone market and ODMs in Taiwan and China.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Supplier and Vendor Location and Selection

He has worked in vendor selection for semiconductor foundries and assembly, packaging, and Test companies in Far-East. He has relationships at TSMC, UMC, AMKOR, etc.

Other Skills and Services

He has extensive experience in Intellectual Property (IP) management, IP licensing, and IP licence negotiation. He has developed high level contacts at ARM. He is very familiar with the state-of-the-art EDA design tools for integrated circuit chip development. He has extensive experience in negotiating large EDA tools licensing with companies like Mentor, Synopsys, and Cadence.


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