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 Expert  723754

Expert in China Business Research, In-depth Interviewing and Strategy Recommendations

Available for your Consulting and Expert Witness Needs

Education Work History Career Accomplishments Consulting Services Expert Witness

Summary of Expertise:

Listed with other top experts in: 

Expert has worked in business intelligence in Mainland China for over 8 years. Specifically using in depth interviewing with opinion leaders and business decision makers at Chinese and international businesses and in government to supply clients with detailed and actionable recommendations on China business strategy. Also very experienced with competitor benchmarking in the China market and market segmentation studies and demographic research. Access to online resources and database of Chinese professionals in wide range of industries.

business intelligence


strategic market planning


strategic planning






competitive benchmarking

As co-founder of Expert's Firm, a business intelligence and market research based consultancy located in Shanghai, Expert has extensive experience delivering B2B market research studies for international clients in industries from manufacturing to professional services. Qualitative and quantitative techniques are employed with a focus on business research and an added value in the insights and analysis offered by team members that are familiar with the business environment in China. An extended team of qualified and experienced researchers stretches across most first and second tier cities in China.

market research


Asia-Pacific market


Chinese marketing


China business research

Show Secondary and Basic Areas of Expertise

Year   Degree   Subject   Institution  
1997   BA (Hons)   Political Studies   University of Leeds  

Work History:
Years   Employer   Title   Responsibilities

2005 to






Company Management, Business Development, Project Management

2001 to 2005


China-Britain Business Council




Research and Consultancy Division Management

2000 to 2001


Bell South Shanghai Ltd


Marketing Consultant


1998 to 2000


British Consulate-General


Investment Officer


1994 to 1997


McCallum Layton


Market Researcher


Career Accomplishments:

ESOMAR - International Market Research Association MRS - Market Research Society IMRI - International Market Research Institute


Mandarin Chinese Diploma

Consulting Services:
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Language Skills:
Foreign Language   Description
Chinese   She is fluent for business use

Additional Skills and Services:

Market Research Society (MRS) Advanced Certificate in Marketing and Social Research


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