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 Expert  723879

Expert in Marketing, Advertising, Branding, Market Research, Business Development


Available for your Consulting and Expert Witness Needs

California (CA)
USA
Education Work History Career Accomplishments Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert is a classically trained marketing and communication professional with over 20 years diverse experience – 11 at world-class, multinational advertising agencies Foote, Cone & Belding Worldwide, Bozell Worldwide, Poppe Tyson, NW Ayer – creating and measuring integrated strategic and tactical programs to generate demand, drive sales and build brand value for a variety of clientele in automotive, computer hardware and software, consumer electronics, defense, financial services, healthcare, high-technology, insurance, office equipment, packaged goods, professional services, QSR and travel.
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advertising

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business

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business development

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business intelligence

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competitive analysis

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competitive benchmarking

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competitive intelligence

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market positioning

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marketing

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marketing communications

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marketing mix

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proposal writing

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service marketing

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advertising perception survey

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channel management


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California;  San Diego, California;  Long Beach, California;  Santa Ana, California;  Anaheim, California;  Riverside, California;  Glendale, California;  Huntington Beach, California;  San Bernardino, California;  and Chula Vista, California.

Education:
Year   Degree   Subject   Institution   Honors
1980   Master of Science   Mass Communications; Minor: Economics   ASU   Dean's List
1977   Bachelor of Arts   Communications   Fresno State University   Dean's List

Work History:
Years   Employer   Department   Title   Responsibilities

2001 to

 

(Undisclosed)

 

Project Management

 

Sr. Partner

 

Currently an independent marketing and communications consultant operating under the dba, The R.O.I. Group, and specialize in research, strategic planning, project management and business development services.

Typical assignments include advertising and marketing strategies and tactics, analytics, branding, business development, channel strategies and tactics, competitive analysis, consumer research, key messaging development, market research, positioning and repositioning platforms, project management and promotions.

Responsible for managing cross-functional teams and P&L.

1994 to 2001

 

FOOTE CONE & BELDING WORLDWIDE (Public Company; 5,001-10,000 employees; IPG; Mktng. & Adv. industry)

 

Account Management, Business Development

 

VP, Management Supervisor & Director of Business Development

 

Responsible for managing cross-functional teams, building client/agency relationships, competitive analysis, positioning and repositioning platforms, creative brief development, key messaging development, analytics and account P&L.

Directed all new business activities from prospecting, writing and packaging RFPs to managing agency teams in the development of integrated strategic and tactical marketing communication campaign solutions and presentations.

Successfully led the team in winning $16.5 million in new business from Cresenda Wireless, Hong Kong Tourist Association, Internet2000, quidnunc and Troy Group.

1997 to 1999

 

BOZELL WORLDWIDE (Public Company; 5,001-10,000 employees; TNO; Marketing and Advertising industry)

 

Account Management

 

VP, Management Supervisor

 

(Bozell Worldwide merged with Foote Cone & Belding Worldwide 09/1999).

Responsible for managing cross-functional teams, building client/agency relationships, competitive analysis, positioning and repositioning platforms, creative brief development, key messaging development, analytics and account P&L.

Directed the planning, creation and measurement of integrated marketing and communication campaigns for Rockwell International, Toshiba America and Western Digital – combined value: $39 million.

Successfully launched several new Toshiba products targeted at consumers, corporate America, computer resellers and SoHo markets.

Successfully led the team in winning $10.5 million in new business from Freeman Cosmetics, Leaders Online, Nature's Accents and Unisys.

1994 to 1997

 

POPPE TYSON (Public Company; 501-1,000 employees; TNO; Marketing and Advertising industry)

 

Account Management, Business Development

 

VP, Management Supervisor

 

(Poppe Tyson merged with Bozell Worldwide 09/1997).

Responsible for managing cross-functional teams, building client/agency relationships, competitive analysis, positioning and repositioning platforms, creative brief development, key messaging development, analytics and account P&L.

Successfully repositioned Western Digital and launched several new products targeted at corporate America and computer resellers.

Successfully led the team in winning $18 million in new business from American Isuzu Motors, InterValley Healthcare, Toshiba America and Western Digital.


Career Accomplishments:
Associations/Societies

Member, American Marketing Association, Member, Business Marketing Association

Licenses/Certifications

Certified Business Communicator – accreditation from the Business Marketing Association


Consulting Services:
Selected Consulting Examples:
  • As an independent marketing and communications professional, Expert has provided counsel and project management to several advertising agencies and client companies including: O'Leary and Partners, Rauxa Direct, Strata-Media, Automobile Club of Southern California, California Association of Realtors, and Deloitte, among others,
  • Prior to becoming an independent marketing and communications professional, Expert spent 15 years at world-class, multinational advertising agencies Foote, Cone & Belding Worldwide, Bozell Worldwide, Poppe Tyson, and NW Ayer creating and measuring integrated strategic and tactical programs to generate demand, drive sales and build brand value for American Isuzu Motors, Automobile Club of Southern California, Avery Dennison, Freeman Cosmetics, Honeywell, Hong Kong Tourist Association, Intel, Memorex, Rockwell International, Samsung Electronics America, Siemens AG, Tandem Computers, Toshiba America, Unisys, Western Digital and Xerox, among others.
Recent Client Requests:
  • Integrated marketing expert for consulting on mutli-media integrated marketing.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
Launched several new Toshiba products for consumer, Corporate America, reseller and SoHo markets. Repositioned Western Digital and launched several new products aimed at Corporate America and resellers.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Supplier and Vendor Location and Selection

Has identified and retained multiple market research vendors, media buying resources, promotional resources and a variety of freelance creative talent (art directors, copy writers, web site design and programming).

Other Skills and Services

1. Branding 2. Business development 3. Channel strategies and programs 4. Client/agency relationship building 5. Competitive research and analysis 6. Creative brief development 7. Managing cross-functional teams 8. Marketing and advertising strategies and tactics 9. Positioning and repositioning 10. Problem identification and resolution 11. Whole-brain thinking


 

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