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 Expert  723920

Expert in Spas/Hot Tubs, Hot Water Circulation Pumps, Water Management Systems, General Marketing


Available for your Consulting and Expert Witness Needs

California (CA)
USA
Education Work HistoryPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert spent 11 years in the audio/video retail industry. During that time he was responsible for the following:

• Start-up -- develop retail chain from inception to twenty-two stores at $48,000,000 in annual revenues • Sales, marketing, purchasing, advertising, corporate development, and P&L responsibilities • Designed and implemented sales/distribution strategies for four proprietary (house brand) product lines with annual revenues of $10 million • Start-up of in-house advertising agency which became a separate business with several prominent clients including Tower Records (largest sales/distribution of records in the US) and Griffith Park Observatory • Developed new sales and marketing programs increasing sales of multi-store chain from $90,000,000 to $140,000,000 • Restructured sales/marketing and advertising departments • Created and introduced new radio and television sales and marketing campaigns • Created/implemented new pricing structures and planned/managed all new product introductions and promotional activities • Start-up of in-house advertising agency which became a separate business with several prominent clients including Tower Records (largest sales/distribution of records in the US) and Griffith Park Observatory

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audio equipment

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consumer product marketing

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marketing

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marketing brand management

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stereo

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trade show

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marketing mix

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advertising

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marketing communications

Laing Thermotech, Inc. San Diego, CA President C.E.O. • Increase sales from $9 million to $23 million in 2.5 years • Develop infrastructure, sales, marketing and product design • Direct responsibility for company performance and bottom line • Develop existing distribution and create new sales networks • Develop infrastructure and systems in all areas of company to meet growth needs • Redesign/augment existing products and develop new products for new applications in a variety of markets • Develop company into a leading manufacturer in the three separate divisions (Plumbing and Heating, Spa Industry, Industrial Sales)

Dimension One Spas, Inc. San Diego, CA Chief Operating Officer • Increased sales from $6 million to $30 million • Increased net profit from 3% to 17% • Developed infrastructure, sales, marketing and product design • Direct responsibility for all management, company performance and bottom line • Created and designed multiple product lines and patents • Brought company to a position of product design leadership within the industry Pathfinder Computer Centers, Inc. Los Angeles, CA Co-founder, Owner, President • Company start-up and strategic planning for one of the first micro-computer retail store chains – transition period from mini to micro business computers and solutions • Opened 18 retail stores and developed company sales to $45 million in two years • Generated and executed all corporate policies and procedures • Developed retail, mail order and direct selling techniques • Vendor, manufacturer, and customer negotiations • Took company public in 1984 on OTC exchange (PATHU)

University Stereo, Inc. Los Angeles, CA Vice President Sales and Marketing • Start-up -- develop retail chain from inception to twenty-two stores at $48,000,000 in annual revenues

Federated Group Los Angeles, CA Vice President Sales and Marketing • Developed new sales and marketing programs increasing sales of multi-store chain from $90,000,000 to $140,000,000 • Restructured purchasing, inventory control, sales/marketing and advertising departments • Created and introduced new radio and television sales and marketing campaigns • Created/implemented new pricing structures and planned/managed all new product introductions and promotional activities

1972 to 1980 University Stereo, Inc. Los Angeles, CA Vice President Sales and Marketing • Start-up -- develop retail chain from inception to twenty-two stores at $48,000,000 in annual revenues • Sales, marketing, purchasing, advertising, corporate development, and P&L responsibilities • Designed and implemented sales/distribution strategies for four proprietary (house brand) product lines with annual revenues of $10 million • Start-up of in-house advertising agency which became a separate business with several prominent clients including Tower Records (largest sales/distribution of records in the US) and Griffith Park Observatory

Duber Security, Inc. Los Angeles, CA Vice President Sales and Marketing • Developed new sales and marketing strategies to enable merger or public offering (acquisition completed in 1988 by Borg Warner) • Monitored and coordinated all company departments for multi-branch entity with 1100 employees • Designed new advertising formats and developed new corporate image, corporate manuals and corporate brochures • Developed new sales program(s) for direct sales (8 month increase of 38%)

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business development

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advertising perception survey

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business management

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business operations

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consumer demographics

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market assessment

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market research

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distribution channel

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entrepreneurship

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spa water treatment

Expert has opened and developed 42 retail stores in the consumer electronics industry, including but not limiited to, audio/video and computers and peripherals. He has opened and developed 5 spa/hot tub stores and trained owners of more that 550 spa/hot tub stores on store growth, management and development.

Expert spent 11 years in the audio/video retail industry. During that time he was responsible for the following: • Start-up -- develop retail chain from inception to twenty-two stores at $48,000,000 in annual revenues • Sales, marketing, purchasing, advertising, corporate development, and P&L responsibilities • Designed and implemented sales/distribution strategies for four proprietary (house brand) product lines with annual revenues of $10 million • Start-up of in-house advertising agency which became a separate business with several prominent clients including Tower Records (largest sales/distribution of records in the US) and Griffith Park Observatory

Developed new sales and marketing programs increasing sales of multi-store chain from $90,000,000 to $140,000,000 • Restructured sales/marketing and advertising departments • Created and introduced new radio and television sales and marketing campaigns • Created/implemented new pricing structures and planned/managed all new product introductions and promotional activities

 • 

retailing

 • 

business strategy

 • 

hot tub

 • 

market development

 • 

market positioning

Laing Thermotech, Inc. San Diego, CA President C.E.O. • Increase sales from $9 million to $23 million in 2.5 years • Develop infrastructure, sales, marketing and product design • Direct responsibility for company performance and bottom line • Develop existing distribution and create new sales networks • Develop infrastructure and systems in all areas of company to meet growth needs • Redesign/augment existing products and develop new products for new applications in a variety of markets • Develop company into a leading manufacturer in the three separate divisions (Plumbing and Heating, Spa Industry, Industrial Sales)
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energy-efficient water heating

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international marketing

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market

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market trend


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California;  San Diego, California;  Long Beach, California;  Santa Ana, California;  Anaheim, California;  Riverside, California;  Glendale, California;  Huntington Beach, California;  San Bernardino, California;  and Chula Vista, California.

Education:
Year   Degree   Subject   Institution  
1972   BA   business, physical sciences   UCLA, UCSD  

Work History:
Years   Employer   Department   Title   Responsibilities

2001 to 2006

 

Laing Thermotech, Inc.

 

Manufacturing - fractional horsepower pumps and heating equipment

 

President - CEO

 

Top to bottom responsibilities - bottom line - sales growth - interface with international sister companies

1989 to 2000

 

Dimension One Spas

 

Manufacturing - spas/hot tubs

 

Vice President - COO

 

Product development - sales, marketing, advertising, customer base growth, sales Rep management, distribution growth, set up international divisions

1987 to 1988

 

Duber Security, Inc

 

Industrial and Private Security

 

Vice President Salkes and Marketing

 

Develop sales and marketing strategies - advertising, collateral development - prepare company for acquisition (acquired by Borg Warner)

1982 to 1986

 

Pathfinder Computer Centers, Inc.

 

Retail Chain - computers and peripherals

 

President - Co-founder

 

Start-up - top to bottom management - bottom line - chain store development - market strategies - retail customer base growth - public offering 1984 - NASDAQ symbol (PATHU)

1980 to 1982

 

Federated Group

 

Retail Consumer Electronics

 

Vice President Sales and Marketing

 

Develop sales strategies - sales, marketing, advertising (newsprint, collateral, TV, radio) - purchasing - all creative

1972 to 1980

 

University Stereo, Inc.

 

Retail Consumer Electronics

 

Vice President - GM

 

Start-up - top to bottom management - bottom line - chain store development - market strategies - retail customer base growth


Publications:
Publications and Patents Summary

Numerous publications in spa indistry including water management, use of ozone in pools and spas, patents on air injection system for hydro-jet and Crystal Pure Water Managment System, numerous publications in plumbing and heating industry including hot water recirculation and thermal cooling


Government Experience:
Years   Agency   Role   Description
2002 to 2005   CEC   project consultant   develop data for energy conservation in homes using hot water recirculation deivces
2003 to 2004   Western States Water District Authorities   research analyst   develop data for energy conservation in homes using hot water recirculation deivces

Consulting Services:
Selected Consulting Examples:
  • Consumer electronics chain stores - develop entry level business strategy - sales and marketing plans - develop marketing and administrative programs and train personel on execution of same - extensive product training
  • Spa retail outlets - develop business strategy - sales and marketing plans - sales training - develop marketing and administrative programs
  • Sales Rep organizations - develop distribution channels - customer relations - sales training - product training
  • Manufacturing - manufacturing processes - quality control - collateral development - sales and distribution
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Recent Litigation Client Requests:
  • Swimming pool expert needed for consulting on bacteria infection from swimming pool or spa.
  • Expert in whirlpool engineering for consulting on whirlpool tub design, patent litigation.
  • Swimming pool expert for consulting on hot tub maintenance issues.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
1991 to 2000   Canada, Germany, England, Netherlands, Australia, New Zealand, Spain, Italy, Mexico, Guatemala   Develop territories for spa sales
2001 to 2006   England, Germany, Canada,France, Italy, Hungary, Czech Republic, Australia, New Zealand, Switzerland   Develop territories for sales of fractional horsepower pumps and heaters
1991 to 2006   England, Germany, Canada,France, Italy, Hungary, Cezch Republic, Australia, New Zealand, Switzerland   Sales and training seminars in the aforementioned and at least 15 other countries

Language Skills:
Foreign Language   Description
Spanish   Reading skills are good, writing skills are OK, speaking skills are marginal

Market Research:
Complete sell through from product conception to delivery -- develop all forms of media and collateral - sales and marketing training seminars - strategic location planning - distribution networks - sales rep development - product design and development

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Training/Seminars

General sales and marketing seminars for retail businesses - more than 35 international presentations and seminars - developed written dealer sales and marketing development manuals

Supplier and Vendor Location and Selection

Manufacturing, sourcing, purchasing in retail consumer electronics, spa/hot tub manufacturing and pump/heater manufacturing

Other Skills and Services

Hands-on business growth - active leadership role in personnel management, growth strategy, execution and market development in both retail and manufacturing environments


 

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