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 Expert  724562

Expert in Personal Care, Cosmetics, Fragrances, Beauty Retailing; Marketing and Market Research

Available for your Consulting and Expert Witness Needs

New Jersey (NJ)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise: Listed with other top experts in: 
Consultant is an experienced marketing professional, keynote conference speaker, and trade publication columnist, whose energetic interactions with the health, cosmetic, and personal care marketplace have resulted in in-depth knowledge of this competitive marketplace. Constant monitoring of specific segments of the personal care industry include: fragrance (cologne and perfume), cosmetic industry, cosmetic products, color cosmetics (eye shadow, lipstick, make-up) hair care (shampoos, hair color, conditioners, styling products, hair appliances) oral hygiene, personal care product, shaving preparation, skin care products (including facial treatments, hand and body, bath care, sun care), toiletries, and beauty retailing.

Expert constantly monitors major companies such as Estee lauder, L'Oreal, Limited Brands, etc. Expert has keen insight into these companies' trends, business operations and products.






cosmetic industry


cosmetic product


eye shadow








oral hygiene


personal care product




shaving preparation


skin care product








retail forecasting


bath and body product

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York;  Yonkers, New York;  Newark, New Jersey;  Jersey City, New Jersey;  Paterson, New Jersey;  Elizabeth, New Jersey;  Bridgeport, Connecticut;  New Haven, Connecticut;  Stamford, Connecticut;  and Philadelphia, Pennsylvania.

Often requested
with this expert:

Skin Care, Body Lotions, Hair Care, Cosmetics Product...
Cosmetics & Fragrance Marketing, Product & Brand...
Cosmetics, Packaged OTC Drugs, Nutraceuticals, Design,...
Personal Care Cosmetics, Skin Care, INC Regulations,...

Year   Degree   Subject   Institution  
1980   MBA   Marketing Management   Baruch College  
1974   BA   Psychology/Sociology   Brooklyn College  

Work History:
Years   Employer   Title   Responsibilities

1984 to






She examines and monitors the personal care and beauty retailing industries.

Career Accomplishments:

AMA, Cosmetic Executive Women



Publications and Patents Summary

Written over 100 articles in the personal care field and contributed a chapter to a new book on using market research in the personal care industry.

Consulting Services:
Selected Consulting Examples:
  • Primary and secondary research analysis for major pharmaceutical firms regarding: best practices, pharmaceutical and o-t-c attitudes and usage, and ailment treatment options
  • Large-scale analysis of the eight major retail channels for personal care products
  • On-going analysis of major product categories in the cosmetics & toiletries industry for a syndicated report from a major market research firm
  • Projectable consumer research on the use of various health care products, including O-T-C, prescription medicines, herbal remedies, and alternative products
Recent Client Requests:
  • Expert in Phytic acid, sodium phytate and calcium phytate.
  • Cosmetic marketing expert for consulting on marketing strategy.
  • Cosmetics expert for consulting on the effect of vitamin A in cosmetic line.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Recent Litigation Client Requests:
  • Expert cosmetics litigation for consulting on in lipstick, mascara and other cosmetics.
  • Cosmetics industry expert for consulting on hair relaxers and hair dyes.
  • Expert for consulting on anti-aging cream false claims
  • Fragrance industry Expert needed to consult regarding differences in retail v. Manufacturing in fragrance industry.
  • Expert in Needed in Trade Dress Infringement Case Involving Hair Care Products.
  • Expert in contract manufacturing of personal care products for IRS tax litigation.
  • Cosmetic and fragrance marketing expert for consulting on litigation involving cosmetic collection.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
Consultant has been involved in preparing insightful analyses of various consumer markets for 25 years for a variety of companies based upon quantitative and qualitative research, combined with primary and secondary research as well as competitive intelligence. She is well-known for preparing detailed examinations of personal care and health/pharmaceutical related issues and product categories, along with in-depth analysis of retail channels and category companies of all sizes.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Other Skills and Services

She is a frequent speaker at industry events and pens a column for an industry trade publication.


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