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 Expert  724696

Expert in Pharmaceutical Marketing and Litigation, Major Pharmaceutical Trends, International Business


Available for your Consulting and Expert Witness Needs

New Jersey (NJ)
USA
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has been a Vice President, Marketing for two major pharmaceutical companies, most recently Pfizer, overseeing sales of $600 million. He has twenty years of experience in pharmaceutical marketing
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business operations

Expert was a Managing Director for the Nordic region in Europe for one large pharmaceutical company. He doubled sales in two years and increased market company ranking from #19 to #7 in the same time period.
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business management

Expert is a former top Vice President, Marketing for Pfizer and prior to that he was a Vice President, Marketing at Wyeth.
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marketing

Expert has been responsible for the European region for one drug company, reporting to the President of Europe.
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international marketing

Expert has spent seven years in general advertising and in medical and healthcare advertising. He built one medical ad agency from zero to ten clients in two years. He was offered to become a 50% partner in the ad agency he most recently worked for.
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advertising

Expert has worked with pharmaceutical products in medical advertising and marketing for drug companies for twenty years.
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pharmaceutical drug

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hypnotic

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drug

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prescription drug

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pharmaceutical marketing

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medical marketing


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York;  Yonkers, New York;  Newark, New Jersey;  Jersey City, New Jersey;  Paterson, New Jersey;  Elizabeth, New Jersey;  Bridgeport, Connecticut;  New Haven, Connecticut;  Stamford, Connecticut;  and Philadelphia, Pennsylvania.

Education:
Year   Degree   Subject   Institution  
1984   M.D.   Medicine   University of Gothenburg  

Work History:
Years   Employer   Title   Responsibilities

2001 to 2005

 

Pfizer

 

Vice President, Marketing

 


2001 to 2001

 

Wyeth Pharmaceuticals

 

Vice President, Marketing

 


1999 to 2001

 

Wyeth Pharmaceuticals

 

Managing Director

 

He was responsible for the Nordic region in Europe.


Career Accomplishments:
Awards/Recognition

Qui tam complaint, filed by Phillips & Cohen, Washington, D.C., resulted in $35 million recovery from Pfizer Inc., April 2007.

Testified before the U.S. Senate HELP Committee 2005;

Press conference with members of U.S. Congress 2004


Publications:
Publications and Patents Summary

Author of two best selling books in the area of major pharmaceutical companies.

Selected Publications and Publishers  
 - BookLocker  
 - Soft Skull Press  
 - Studentlitteratur AB  

Consulting Services:
Selected Consulting Examples:
  • Expert has provided services as an expert witness on pharmaceutical marketing and consulting services on corporate therapeutics and ethics guidelines. He has worked on cases related to corporate therapeutics, antipsychotics, antidepressants, pain killers, antivirals, injectables (as well as other areas), testifying about deceptive, improper, or illegal marketing and selling activities as well as failure to train, supervise, communicate and warn about risks or side-effects.
  • Expert has been featured on numerous radio and television broadcasts, among them “60 Minutes,” and in hundreds of newspaper articles, including the New York Times, Wall Street Journal, Washington Post, Los Angeles Times and Fortune.
  • Expert has done speeches for the National Venture Capital Association, U.S. Senate, Governor of Indiana, Governor of Montana, Maryland Senate, Vermont Senate, New York City Council, Southern Medical Association, ESOMAR, NC Pharmacy Association, The Prescription Access Litigation Project, Minnesota Senior Federation, Danske Bank, and international governments and associations.
Recent Client Requests:
  • Pharmaceutical manufacturing business development expert for consulting on CMO.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Expert is a former Pfizer Marketing Vice President providing services as an expert witness on pharmaceutical marketing and consulting services on corporate therapeutics and ethics guidelines. He has worked for several major plaintiff firms (references available) on cases related to corporate therapeutics, antipsychotics, antidepressants, pain killers, antivirals, injectables (as well as other areas), testifying about deceptive, improper, or illegal marketing and selling activities as well as failure to train, supervise, communicate and warn about risks or side-effects.
Recent Litigation Client Requests:
  • Advertising expert for consulting on patent infringement litigation RE: pharmaceutical product.
  • Expert for consulting on breach of contract case
  • Pharmaceutical litigation expert for consulting on heparin litigation case.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
1999 to 2001   Europe   Managing Director for pharmaceutical company.

Language Skills:
Foreign Language   Description
German   He is proficient.
Swedish   He is fluent.

Market Research:
Twenty years pharmaceutical industry experience, four years of expert witness experience, testifed more than ten times.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Training/Seminars

Professional speaker on pharmaceutical marketing.


 

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