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 Expert  724787

Expert in Marketing and Advertising Customs and Practices: Deceptive Marketing; Unfair Business Practices; Deceptive Advertising; Unfair Advertising; Unfair Competition; and IP and Trademarks


Available for your Consulting and Expert Witness Needs

California (CA)
California
USA
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert is a Senior Marketing, Business and Advertising expert. A Business strategies, Marketing and Advertising problem solver; he has been a Marketing Consultant, Expert Witness and Senior Lecturer/Presenter for over two decades. He is deposition-tested and has Federal, State and Mediation experience. Expert has taught marketing, advertising and business strategies since 1975 at night, while working full-time in Marketing, Communication, Global Studies and Advertising. He has worked in big advertising agencies and has had agencies reporting to him as a client.

Expert has owned an eponymous marketing consulting firm since 1994. His firm is highly capable of discerning the right mix of strategies, tactics and professionals. A strategic marketing, advertising and media professional, he has worked within companies within advertising agencies -- and, as a client, with several advertising agencies, media buying services, marketing research organizations, design companies, direct marketing/mail, and other marketing firms reporting to him.

Expert is a multi-faceted senior Marketing executive with expertise in creating and delivering marketing, advertising, media, sales, business development, brand integrity, collateral programs, and expert witnessing. He has introduced campaigns that translated strategic marketing plans into tactical sales actions that drove revenue growth, expanded market penetration, partner growth, achieved dominant market share, maximized brand equity, and capitalized on market opportunities.

Expert's recognized strengths include establishing and maintaining executive-level client and strategic partner/alliance relationships. He has strong conceptual and analytical skills alongside the ability to identify new marketing opportunities and market segments. He is a participative leader with excellent skills in cross-functional teambuilding, motivation, quality performance and productivity improvements. He is also an active committee chair, board member and volunteer of the Advertising Club of Los Angeles from 1983 – present, which merged into thinkLA. He is also an active officer in AIEF (Advertising Industry Emergency Fund) which turned into Ad Relief.

Expert has been designated as an expert witness more than 75 times on matters involving Marketing, Advertising, Trademark, Patent, Promotion, Breach of Contract, Lanham and Robinson-Patman Act violations, and others. He has consulted on more than a dozen other contract, business practices, trademark, marketing, advertising, media and other cases. He has lent significant litigation support -- approximately 51% plaintiff and 49% defendant cases. He has also provided pre-litigation analysis on pending litigations -- both sides -- and for the state attorney general (California) on multiple cases. Expert has provided previous expert consultation services for attorneys and law firms in California, Arizona, Washington, New York, Texas, Florida, Nevada, South Carolina, Michigan, Missouri, Pennsylvania, and Utah, along with the American Arbitration Association (AAA) and JAMS (Judicial Arbitration and Mediation Services). Cases have also included contracts between partners, co-founders, directors, boards of directors, management consultants, advertising agencies, clients, advertisers, suppliers, distributors, production firms, and media.

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business

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advertising

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business development

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business management

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business strategy

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communications path

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false advertising

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distribution

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globalization

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international trade

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Internet advertising

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Internet

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Internet marketing

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marketing

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marketing mix

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mulitmedia communication planning

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promotion

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service marketing

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deceptive advertising

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market research

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media

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breach of contract

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contract

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intellectual property damage

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Lanham Act

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stealing trade secret

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trademark infringement


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California;  San Diego, California;  Long Beach, California;  Santa Ana, California;  Anaheim, California;  Riverside, California;  Glendale, California;  Huntington Beach, California;  San Bernardino, California;  and Chula Vista, California.

Education:
Year   Degree   Subject   Institution   Honors
1974   MBA   Marketing   University of Southern California   Dean's List
1971   B.S.   Marketing and Business Administration   University of Southern California   Dean's List
1983   Advanced Management Program   Business Administration   Claremont University  
1995   Advanced Management Program   Business Strategies   University of Southern California  
1974   The California Community Colleges Instructor Teaching Credential   Business and Industrial Management; Marketing and Distribution   The California Community Colleges / USC   Valid for Life

Work History:
Years   Employer   Department   Title   Responsibilities

1994 to

 

(Undisclosed Consulting Company)

 

Marketing / New Business Development

 

Senior Managing Partner

 

Expert is senior managing partner, owner and operator of the firm.

1997 to 2001

 

DIRECTV

 

Marketing

 

Director

 

As the Marketing Director, he was responsible for Special Markets and Strategic Partnerships. During this time, Expert created and orchestrated marketing programs.

1989 to 1994

 

The Music Center of Los Angeles / Performing Arts Center of LA

 

Marketing & Communications

 

VP, Marketing and Communications

 

Expert was VP of Marketing and Communications for the Performing Arts Center of Los Angeles for several years.

1975 to 1988

 

Grey Advertising

 

Account Management

 

SVP / VP Management Supervisor

 

He was responsible for marketing planning and advertising planning, as well as New Business.


Career Accomplishments:
Associations/Societies

Board of Directors - Advertising Club of Los Angeles Board of Directors/Executive Board Member/Member – Advertising Industry Emergency Fund, now Ad Relief Board of Directors/V.P. -Westwood Hills Homeowners Association Chair, Advertising Club of Los Angeles, Summer Internship Program Media Captain, Partnership for a Drug Free America Advisory Board of Directors, California Special Olympics Anti-Fireworks Program, Los Angeles Fire Department Executive Board Member/Vic President, Park Homes & Lofts HOA, 2013 to 2017 Member, Los Angeles Town Hall

Licenses/Certifications

California Community Colleges State teaching credential #106750, March 28, 1974 (lifetime)

Awards/Recognition

"Outstanding Citizen Award," (1993), Los Angeles City Council ("There's Nothing Cool About Fireworks") “Polished Apple” Award Recipient, honoring commitment to students at California State University, Northridge, 2006 and 2008; Nominated USC Parents Association Teaching and Mentoring Award Distinguished Professor California State University, Northridge Joseph Roos Community Service Award Public Relations Society of America Extraordinary Service Award, Wilshire Chamber of Commerce Awards for Best Community Program Publicity Club Award from California League of Cities Belding Award, Advertising Club of Los Angeles PRSA Award


Publications:
Publications and Patents Summary

Expert has a number of publications regarding advertising, marketing, and media.

Selected Publications and Publishers  
 - Multiple  
 - Mulltiple  

Government Experience:
Years   Agency   Role   Description
1977 to   California State University, Morthridge   Senior Lecturer   For over 30 years, he has taught in the graduate and undergraduate programs at the University of Southern California (Annenberg School For Communication and Marshall School of Business), CSUN, Loyola Marymount and Pepperdine University.

Consulting Services:
Selected Consulting Examples:
  • As a consultant, Expert provides marketing tips and consulting to multiple clients.
  • As a consultant, Expert has created websites.
Recent Client Requests:
  • Expert for consulting on question about food labelling process.
  • SAS technology expert for consulting on promotions in supermarkets, ticket analysis and segmentation.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Expert has represented clients as an expert witness 75+ times. Expert has served as a consultant and/or expert witness for: California Department of Justice; State of Washington, Office of Attorney General; State of California, State Attorney General; Alameda County District Attorney; Monterey County District Attorney; Santa Cruz County District Attorney; Office of the San Diego City Attorney; Office of Los Angeles City Attorney; Alameda Corridor-East Construction Authority on behalf of the San Gabriel Valley Council of Governments; California Alcoholic Beverage Control Board.
Recent Litigation Client Requests:
  • Marketing and advertising expert for consulting on patent false marking.
  • Online advertising expert for consulting on online advertising and trademark infringement.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
to   Hong Kong   Marketing and Advertising Seminars; Have conducted Marketing and Business Strategies Classes/Seminars/Workshops/Webinars in USA, China, Hong Kong, Cuba and on the web. The classes, seminars, workshops and webinars have included: • “Power Marketing & Advertising: Planning, Developing and Executing Global Strategies,” Shanghai, China, 2004 • “Effective & Efficient Marketing, Strategies & Promotions,” California Small Business Success Conferences, May 2007 • “Understanding Branding, Blending Push & Pull Strategies, with Integrated and Global Communication Examples” • “Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011” • “Cuba: Insights, Keys and Observations in its Marketing and Advertising,” 2012 • “Global Marketing & Advertising, including Planning, Tips, Tactics and Best Practices” • American Marketing Association (AMA) CSUN chapter: “Marketing, Branding, Promotion, Advertising, Push & Pull, Integrated Communication & Global Examples,” 2012
2001 to   China   Marketing Seminars; Have conducted Marketing and Business Strategies Classes/Seminars/Workshops/Webinars in USA, China, Hong Kong, Cuba and on the web. The classes, seminars, workshops and webinars have included: • “Power Marketing & Advertising: Planning, Developing and Executing Global Strategies,” Shanghai, China, 2004 • “Effective & Efficient Marketing, Strategies & Promotions,” California Small Business Success Conferences, May 2007 • “Understanding Branding, Blending Push & Pull Strategies, with Integrated and Global Communication Examples” • “Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011” • “Cuba: Insights, Keys and Observations in its Marketing and Advertising,” 2012 • “Global Marketing & Advertising, including Planning, Tips, Tactics and Best Practices” • American Marketing Association (AMA) CSUN chapter: “Marketing, Branding, Promotion, Advertising, Push & Pull, Integrated Communication & Global Examples,” 2012
2012 to   Cuba   Marketing Seminars; Have conducted Marketing and Business Strategies Classes/Seminars/Workshops/Webinars in USA, China, Hong Kong, Cuba and on the web. The classes, seminars, workshops and webinars have included: • “Power Marketing & Advertising: Planning, Developing and Executing Global Strategies,” Shanghai, China, 2004 • “Effective & Efficient Marketing, Strategies & Promotions,” California Small Business Success Conferences, May 2007 • “Understanding Branding, Blending Push & Pull Strategies, with Integrated and Global Communication Examples” • “Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011” • “Cuba: Insights, Keys and Observations in its Marketing and Advertising,” 2012 • “Global Marketing & Advertising, including Planning, Tips, Tactics and Best Practices” • American Marketing Association (AMA) CSUN chapter: “Marketing, Branding, Promotion, Advertising, Push & Pull, Integrated Communication & Global Examples,” 2012

Market Research:
Expert has significant, extensive marketing experience.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Training/Seminars

He has taught in graduate and undergraduate programs for 40+ years. He has taught seminars in Shanghai, Cuba and the United States.My courses, over 79 semesters, have included: • MBAM 659 and MBAM 660: Business Strategies Development, Execution and Implementation (Final, capstone class in classes in the MBA program at Pepperdine) • MBFE 658: Strategic Marketing • GSBA 528: Marketing Management • MKT 653: Integrated Marketing Communications (IMC) • MBAM 619A and 619B: Business Strategies and Implementation • COMM 542: Business Strategies for Entertainment and Communication Companies • COMM 541: Integrated Media and Communication Strategies • GSBA 528: Marketing Management • MKT 440: Integrated Marketing Communications • JOUR 340: Introduction to Advertising • BUS 307: Marketing Management • MKT 304: Marketing Management • MKT 100: Conceptual Foundations of American Enterprise • COMM 599: Global Communication

Supplier and Vendor Location and Selection

Expert has worked within Marketing for many years. He is highly able to source and locate vendors.

Other Skills and Services

Expert can provide expertise in marketing campaign strategy, advertising, new business development, rollouts, collateral programs, expert witnessing, market penetration, Internet and web marketing, website development, and effectively identifying marketing opportunities for local, national and international business organizations.

Served as an expert witness, provided litigation support in both state and federal courts, plus American Arbitration Association.

Cases involved: Marketing, Advertising, breach of contract, business practices, contracts, sponsorships, advertising violations, false advertising, trade libel, media, trademark infringement, intellectual property, usage of models, media, advertising agency, theft of trade secrets, client business practices, unfair advertising, deceptive advertising, violation of Lanham Act, unjust enrichment, trademarks at issue, comparative advertising/promotion, licensing, packaging, the value of advertising and media campaigns. Cases included contracts between advertising agencies, clients, advertisers, suppliers, production firms and media.

Litigation support, approximately 51.9% plaintiff and 49.1% defendant cases.

Expert consultation services for attorneys and law firms in California, Washington, New York, Texas, Florida, South Carolina, Michigan, Missouri, Pennsylvania, Utah, along with the American Arbitration Association.

More than 35 years as a strategic marketing, advertising and media professional. I have worked within companies (DIRECTV, The Music Center of LA/Performing Arts Center of Los Angeles, Walt Disney Productions, Security Pacific Bank), within advertising agencies, and as a client, at which several advertising agencies, media buying services, marketing research organizations, design companies, direct marketing/mail and other marketing firms reported to me.

I received the California State University Ambassadors' “Polished Apple Award” (2006 and 2008)) for teaching, mentoring and inspiring students, nominated for the USC Parents' Association Outstanding Teaching and Mentoring Award (2006), and received the Outstanding Citizen Award (1993) from the Los Angeles City Council. I have been a member of the Advertising Club of Los Angeles since 1975, and an active board director. The club's largest membership groups are clients, media, production, creative and advertising agency executives. The Ad Club merged with two other associations into thinkLA in 2006. Since 1975 I have also been a member, board member and executive board member of the Advertising Industry Emergency Fund (AIEF), a volunteer organization of advertising executives brought together to help their colleagues in times of life crisis.

Concurrently, for 35+ years, taught in undergraduate and graduate programs at the University of Southern California (Annenberg School for Communication and Journalism and Marshall School of Business), California State University, Northridge (CSUN), Loyola Marymount and Pepperdine University.

My courses have included: • MBAM 659 and MBAM 660: Business Strategies Development, Execution and Implementation (Final, capstone classes in the MBA program at Pepperdine) • MBFE 658: Strategic Marketing • MKT 653: Integrated Marketing Communications (IMC) • MBAM 619A and B: Business Strategies and Implementation • COMM 599: Global Communication • COMM 542: Business Strategies for Entertainment and Communication Companies • COMM 541: Integrated Media and Communication Strategies • GSBA 528: Marketing Management • MKT 440: Integrated Marketing Communications • JOUR 340: Introduction to Advertising • BUS 307: Marketing Management • MKT 304: Marketing Management • MKT 100: Conceptual Foundations of American Enterprise

Frequent guest lecturer at UCLA, Graduate School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media,” Orange Coast College, and in USC Marshall » Lloyd Greif Center for Entrepreneurial Stud


 

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