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 Expert  724812

Expert in Business Intelligence, Competitive Intelligence: Packaged Goods, Pharma, Proctor & Gamble

Available for your Consulting and Expert Witness Needs

Ohio (OH)
Education Work History Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

He has spent 20 years leading business & competitive intelligence in highly competitive markets in packaged goods and pharmaceuticals both in Canada and the US. Invariably this has led to direct influence on business unit strategic direction at the local country and global levels and to benchmarking key capabilities and capacities with best-in-class companies and competitors.

business intelligence

Competitive analysis really has to do with examining the strategies and action plans of an organization or business and then developing and executing incremental plans against key knowledge gaps and vulnerabilities (gap filling)that no one in that business unit or organization is explicitly deployed against. The next part is to integrate this comprehensively with what is already known. Everyone in an organization does business & competitive intelligence, but rarely is there an optimal process for integrating existing knowledge with key external new pieces and creating systems to institutionalize how these complementary pieces fit together to win in the market place.

competitive analysis


corporate strategic planning


corporate strategic planning

Benchmarking, in its most actionable form, requires deeper cause-effect understanding than is generally available from vendors serving most industries. Too often subject authors have little or no appreciation for the hands-on details of the operations or markets or capabilities involved. At the outset, this means that you have to have in-depth understanding of the kinds of decisions your internal client is trying to make with this information and have direct influence on the research methodology and timeline.

competitive benchmarking

He has worked for 10+ years managing all aspects of R&D and commercial CI for drugs in IBD (Asacol), post-menopausal osteoporosis (Actonel), HRT (Alora), female sexual dysfunction (Intrinsa), plus cursory work in cardiac arrhythmia (azimilide), CNS (atypicals for schizophrenia), HIV AIDS antiretrovirals, RA/OA disease modifying drugs, insomnia drugs, fibromyalgia and lupus. Net - Rx musculoskeletal, gastroenterology and women's health.



drug development

Simply put competitive intelligence requires a deep appreciation of the reality that wherever your organization's/company's information resides, competitions also resides there and then deeply, and deliberately and with discipline mining those sources which are publicly accessible in an ethical and legal fashion which is totally consistent with both the spirit and letter of the law.

He created the first competitive intelligence capabilities for P&G Canada beginning in 1987. This focused mostly on laundry products and household cleaning products. As this work was done in the late 80's and 90's, there will have been some changes in product technology, related appliances (energy, water usage, environmental) and competitive dynamics (a lot of consolidation) among competitors in the intervening years plus higher importance of emerging market regions. Also structural changes in retail channel will be significant.


household cleaning product




competitive intelligence

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Indianapolis, Indiana;  Muncie, Indiana;  Anderson, Indiana;  Columbus, Ohio;  Cincinnati, Ohio;  Dayton, Ohio;  Springfield, Ohio;  Hamilton, Ohio;  Lexington, Kentucky;  and Louisville, Kentucky.

Year   Degree   Subject   Institution   Honors
1976   BS   Mechanical Engineering   McGill University   3.9 GPA, Medalist

Work History:
Years   Employer   Department   Title   Responsibilities

1994 to 2007


Procter & Gamble




Senior Manager Competitive Intelligence


Directed overall CI effort for global business

1987 to 1993


Procter & Gamble Canada


Laundry & Cleaning Products Business


Manager Competitive Intelligence, Senior Manager Competitive Intelligence


Led all aspects of CI for Canadian Laundry & Cleaning Products

1976 to 1987


Procter & Gamble Canada





Manufacturing & Planning (operations, production planning, materials/inventory management, cost & quality management, project management, capacity planning) roles within its Product Supply community

Consulting Services:
Selected Consulting Examples:
  • Built multi-functional CI Community of Practice organization to identify Key Intel Topics (KIT), maintain current best approaches, provide training and enabling, manage resources efficiently, flow-to-the work, champion CI work. Encompasses entire value chains from R&D to commercial groups.Articulated competitor strategies and tactics for multiple competitors at level of granularity similar to our own in-house thinking.P/L analysis of modeling of competitor portfolios to the brand level to direct strategic investments behind our brands vs. multi-point competitors.Built information cockpits to provide automated, centralized, democratized, self-serve capability and capacity for much of daily horizon scanning aspect of CI.Led scenario planning sessions
  • Synthesized analytical framework for determining what therapy areas offer highest probability of success for P&G Pharmaceutical for evaluating participation in new therapy areas
  • Established CART (Competitive Assessment and Response Teams) as centerpiece of how CI is collected, assessed and action taken for market brands.
  • Due diligence on largest partnering deal in history of Pharma when P&G Pharma partnered with HMR (and other deals)
  • Confirmed timing/profile of multiple competitor product or organizational initiatives judged a threat to our businesses (from supply chain rationalization, to new product launch, to sales targeting/capacity changes, etc.)
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Information security operations, counterintelligence
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Country / Region   Summary
Canada   1976-1994 led a variety of work, operations, projects, start-ups in manufacturing and competitive intelligence. During this period also provided training to emerging competitive intel efforts in Manila, Brussels, Newcastle (UK)
Canada, EU   During 1994-2007 period, provided selected support to competitive intel projects in Canada and western Europe.

Language Skills:
Foreign Language   Description
French   Was very fluent as a young person (grew up in Quebec) but now rusty

Market Research:
Broad knowledge of technical and commercial aspects of pharmaceuticals. Deepest knowledge is in the US and in musculoskeletal, gastroenterology, women's health and some CNS.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Training others on competitive intelligence concepts, systems, operations (packaged goods, pharma, EU/US/Asia); scenario planning sessions, setting up CI Community of Practice and Competitive Assessment and Response Teams

Supplier and Vendor Location and Selection

In-depth current knowledge of & contacts with suppliers/vendors/tools/consultants available to support full CI operations both technically and commercially in biopharma

Other Skills and Services

Strategic thinking & planning

Ongoing monitoring systems for specific landscapes or horizons relevant to clients in biopharma or packaged goods

CI training, mentoring, consulting

Building enterprise wide information solutions to deliver relevant CI expertise across organizations & to democratize or render info DIY

Integrating CI into any function. Have worked in marketing, sales, manufacturing, market research and closely with R&D


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