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 Expert  724813

Expert in Fashion Industry, Organizational Culture, Leadership, Marketing, Multicultural Marketing, Branding


Available for your Consulting and Expert Witness Needs

New York (NY)
USA
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert is the author of a full-length book on clothing design and the culture and organization of the fashion industry.

As a Professor, she conducts research on organizational structure, culture, leadership and the creative process of design and marketing within firms in the fashion industry. Her current work involves branding and the role of fashion and luxury in the global economy.

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brand extension licensing

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business development

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business strategy

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commercialization

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competitive intelligence

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consumer demographics

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consumer product marketing

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cosmetic product development

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European sourcing

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fabric

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fabric manufacturer

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fabric manufacturing

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furniture industry

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home health care

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international sourcing

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international textile standard

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knowledge management

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legal liability

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market

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market assessment

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market development

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market forecasting

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market potential

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market research

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marketing

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new consumer product development

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new product assessment

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new product development

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new product development management

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new product market survey

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product

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product development cycle time

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market positioning

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textile care labeling

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textile industry

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yarn manufacturing

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branding

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aesthetics

Expert also conducts research on marketing in the luxury fashion industry.
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organizational culture

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fashion industry

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fashion


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York;  Yonkers, New York;  Newark, New Jersey;  Jersey City, New Jersey;  Paterson, New Jersey;  Elizabeth, New Jersey;  Bridgeport, Connecticut;  New Haven, Connecticut;  Hartford, Connecticut;  and Philadelphia, Pennsylvania.

Education:
Year   Degree   Subject   Institution  
2004   PhD   Sociology   Graduate Center City University of New York  
1998   MA   Psychology   New School University  
1995   Bachelor's   Sociology   Hunter College  

Work History:
Years   Employer   Department   Title   Responsibilities

2007 to

 

(Undisclosed)

 

Economics

 

Assistant Professor

 

She is an assistant professor and advisor. Courses taught: marketing and multicultural marketing. New course for Fall 08: Economy, Marketing and Happiness

2004 to 2006

 

St Joseph's College

 

Sociology

 

Assistant Professor

 

She taught sociology and advised students. Courses taught: sociological theory, popular culture, research methods, senior thesis, family, gender, social organizations


Career Accomplishments:
Associations/Societies

American Sociological Association Society for the Study of Symbolic Interaction Academy of Management Case Association


Publications:
Publications and Patents Summary

Expert has published a full-length book on clothing design and the fashion industry. She is currently working on a book on the luxury fashion industry and the aesthetics of branding. She has published an academic article on management and organizational culture in the fashion industry and on American fashion designers.

Selected Publications and Publishers  
 - Transaction  

Consulting Services:
Selected Consulting Examples:
  • She constructed and carried out point of purchase research in supermarkets tracking consumer behavior for a well known tea company. A similar study was carried out for a fashion brand and its reception in comparison to other brands in a New York City department store.
  • Organizational study of morale in the workplace for an American fashion firm.
Recent Client Requests:
  • Expert in the Manufacturing of Alpaca and Blending Alpaca for high-end garments.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Language Skills:
Foreign Language   Description
French   Read and write. Not fluent but moderately proficient.

Market Research:
Currently studying trends in retail store design and branding strategies in luxury fashion industry.

Worked as consultant in fashion industry. Identified difficulties in organizational culture of the firm and proposed solutions. Field based marketing research conducted for supermarket and retail fashion chains on consumer preferences. semiotic analysis of advertisements.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.


Additional Skills and Services:
Training/Seminars

Currently working on a paper on sexual harassment in the fashion industry and would be able to give a seminar on this topic to executives.

Other Skills and Services

Point of purchase field based research. Focus group research.


 

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