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 Expert  724896

Expert in Media Relations, News Release Writing and Submission, Crisis PR, PR Planning

Available for your Consulting and Expert Witness Needs

Arizona (AZ)
Education Work History Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has 15+ years as a public relations strategist and writer, assisting businesses, non-profits, law firms, banks, governments and tourism accounts in writing and distributing AP-style news releases to get the word out on her clients. A former reporter, she takes a journalistic approach to PR to get the media's attention. She has developed and executed PR plans for all types of clients and challenges, assisting them with event PR, crisis management, media relations, story pitches and employee PR. She has owned her own PR firm since 1993.

public relations

Expert is a former newspaper reporter and currently owns and operates a PR firm. She is highly skilled in writing news releases in AP style, op eds, guest articles, position papers, pitch letters, direct mail, newsletters and annual reports. She is also an experienced editor and proofreader. As a news reporter and editor in Arizona, Virginia, Venezuela and Spain, she covered education, city news, international affairs and also wrote features.



journalistic scandal



Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Phoenix, Arizona;  Tucson, Arizona;  Mesa, Arizona;  Glendale, Arizona;  Scottsdale, Arizona;  Chandler, Arizona;  Tempe, Arizona;  Gilbert, Arizona;  and Peoria, Arizona.

Year   Degree   Subject   Institution  
1976   Bachelor of Arts   English, Journalism and Spanish   University of Arizona  

Work History:
Years   Employer   Title   Responsibilities

1993 to






Own Expert PR, which advises clients in all areas of public relations, from proactive media strategies to reacting to potential or anticipated negative press. Former reporter, expert in journalistic approach to PR. Expert in writing news releases, developing PR plans and advising clients on how to get positive press.

Government Experience:
Years   Agency   Role   Description
1998 to 2004   Regional Waste Systems   PR Consultant   She developed an extensive direct mail and media outreach campaign to promote our toxic waste collection events and served as our media consultant, writing news releases, organizing press events and advising the board on media relations.

Consulting Services:
Selected Consulting Examples:
  • She has served a major New England law firm and a large international bank for more than 15 years, writing their news releases, guest columns and other press materials as well as advising them on media and public relations. Both the bank and the law firm have grown significantly since hiring Expert.
  • Expert has advised a number of large and mid-sized manufacturers on crisis PR situations, advising them on media strategies, media statements, talking points and news releases and handling media outreach. In addition, she offers advise on media relations and interview techniques.
  • She has advised a number of non-profit organizations in media and public relations planning to increase public awareness and media coverage.
  • Expert has earned national press for several travel and tourism accounts, including a small European tour company, a cooking school in Mexico and a Costa Rican tour group. She speaks Spanish and offers a lower rate for clients in Spanish-speaking countries.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Recent Litigation Client Requests:
  • Expert in publishing guidelines for consulting on standard of care for a major publisher to follow when publishing a fictional book to avoid defamation or invasion of privacy.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2002 to   Mexico   She has provided PR services to several clients in Mexico, writing and distributing news releases on their events and programs.
1981 to 1982   Venezuela   Expert served as a reporter for the Daily Journal in Caracas for one year, covering the Venezuelan white house and international affairs.
1982 to 1983   Spain   She lived in Spain and worked as an English teacher and journalist for one year.

Language Skills:
Foreign Language   Description
Spanish   Expert is fluent in Spanish, with excellent speaking abilities and average writing abilities.

Market Research:
Has more than 10 years in serving law firms, banks, businesses, non-profits and tourism clients who have news to report, getting their message out to the press and the public.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Media Relations Training - developed a seminar to advise clients on how to work with the media, including do's and don'ts of talking to reporters, approaching editors and carrying out media relations campaigns.

Other Skills and Services

Speak Spanish, know AP style, understand how newspapers, broadcast media and wires operate.


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