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 Expert  724921

Expert in Consumer Packaged Goods; Brand Management; OTC Marketing; New Product Development

Available for your Consulting and Expert Witness Needs

New Jersey (NJ)
Education Work History Career Accomplishments Consulting Services Expert Witness Market Research

Summary of Expertise: Listed with other top experts in: 
She has been in the brand management field for over 20+ years with extensive experience leading multi-million dollar consumer products brands at Johnson & Johnson, Wyeth Consumer Healthcare and the Ghirardelli Chocolate company. Every brand that she has ever worked on has posted growth (either topline and/or bottom line) during her tenure including mature brands. Brands she has led or supported include OTC brands (Robitussin, Preparation H, ept), NDA brands (Monistat, Advil Cold and Sinus, Alavert, Rogaine), Personal Care brands (Stayfree Maxi Pads, ChapStick) and Food brands (Ghirardelli Chocolate Squares). Areas of expertise include: innovation planning, strategic planning, communications/claims planning, competitive assessment and scenarion planning.



consumer product marketing


marketing brand management

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York;  Yonkers, New York;  Newark, New Jersey;  Jersey City, New Jersey;  Paterson, New Jersey;  Elizabeth, New Jersey;  Bridgeport, Connecticut;  New Haven, Connecticut;  Hartford, Connecticut;  and Philadelphia, Pennsylvania.

Often requested
with this expert:

Food and Supermarket Industry
Marketing/ Product Management, Product Development and...
Brand Extension Licensing
Branding, Strategic Marketing, Trademark Infringement,...

Year   Degree   Subject   Institution   Honors
1997   MBA   Marketing   University of Michigan Business School  
1992   BA   English   Dartmouth College   Magna Cum Laude

Work History:
Years   Employer   Department   Title   Responsibilities

2009 to 2013


TSE Trading





She is an independant consultant in the areas of OTC marketing, strategy, business development and sales for fortune 500 CPG clients.

2004 to 2008


Wyeth Consumer Healthcare






She led the strategic planning, new product pipeline and business activities for large consumer brands including Robitussin, ChapStick, Preparation H and Advil Cold & Sinus.

2001 to 2003


The Ghirardelli Chocolate Company




Brand Manager


She launched Ghirardelli Squares into national distribution in Food, Drug and Mass channels, tripling topline sales and increasing Ghirardelli brand awareness nationally. Drove development of all elements of the marketing mix including positioning, advertising, promotions, packaging and new product development.

1999 to 2001


Johnson and Johnson




Assistant Product Director / Product Director


She led marketing activities for large ($200MM+) personal care brands including StayFree and Reach.

1997 to 1999


Arthur D. Little


Marketing and Customer Management Group


Marketing Consultant


She was a consultant in the Marketing and Customer Magnagement practice serving Consumer Goods and Services clients.

Career Accomplishments:

Fortune Magazine Award for Breakaway Brand: Robitussin (2005); NACDS Silver Circle Award: Premium Chocolate (2003); Best Long Term Strat Plan (Robitussin, Preparation H), Global Excellence Award: Respiratory Division

Consulting Services:
Selected Consulting Examples:
  • She provided consulting services on the ept brand which resulted in its successful divestiture after 3 failed attempts.
  • As a consultant on the Rogaine brand, she led the development of an innovative Private Label defense strategy which mitigated business losses and went on to win numerous corporate awards.
  • As a consultant on the Sanitary Protection franchise, she successfully helped maintain distribution in the face of potential retalier delistments.
  • As a consultant on the Monistat brand, she succesfully developed a long term innovation plan and prepared for the ultimate divestiture of that business.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Recent Litigation Client Requests:
  • Expert for consulting on Equal Pay Assistant Brand manager v. Associate Brand Managers.
  • Expert for consulting on breach of contract case
  • Expert for consulting on anti-aging cream false claims
  • Food brand expert witness for consulting on trademark infringement case.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
In-depth knowledge of the OTC marketing environment including Rx-to-OTC switches, claims, retail.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Led a corporate-wide taskforce which ended in the seminar: "How to assess and combat the threat of Private Labels within your category."

Supplier and Vendor Location and Selection

Have secured numerous advertising and PR agencies, strategic consultants and market research firms to provide support on brands such as Robitussin, ChapStick, Ghirardelli Squares and StayFree.

Other Skills and Services

Significant Performance Review and Succession Planning experience.


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