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 Expert  724970

Expert in Intellectual Property: Trademark, Trade Dress, Brand Identity, Package Design


Available for your Consulting and Expert Witness Needs

New York (NY)
USA
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert is an accomplished expert witness on all trade mark, trade dress, copyright and brand identity infringement issues. As the Managing Partner of Expert Church Inc, one of the brand identity industry's most respected global brand strategy and design firms, Expert has unique expertise in virtually every area of consumer products marketing and design. Current Expert Church clients include Procter & Gamble, Target, Unilever, Nestle, Kraft, Colgate Palmolive, Dell Computer, Heinz, The Home Depot and over 40 clients of equal caliber. He has unique ability to review provided materials and determine the likelihood of consumer confusion and dilusion of an existing brand.
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trademark

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trademark infringement

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trade dress


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York;  Yonkers, New York;  Newark, New Jersey;  Jersey City, New Jersey;  Paterson, New Jersey;  Elizabeth, New Jersey;  Bridgeport, Connecticut;  New Haven, Connecticut;  Hartford, Connecticut;  and Philadelphia, Pennsylvania.

Education:
Year   Degree   Subject   Institution   Honors
1981   BA   Marketing   Gettysburg College   Magna Cum Laude

Work History:
Years   Employer   Department   Title   Responsibilities

1984 to

 

(Undisclosed)

 


 

Managing Partner

 

He is the Managing Partner of one of the country's most recognized and accomplished brand identity design consultancies.

1981 to 1984

 

Grey Advertising

 

Account Management/Planner

 

Planner

 

He managed multi-million dollar advertising assignments for Fortune 100 clients.


Career Accomplishments:
Associations/Societies

Design Management Institute (Board Member), In Store Marketing Institute, International Institute of Research, AIGA, Color Marketing Association, Association of Professional Design Firms

Professional Appointments

Design Management Institute, Board of Advisors; In Store Marketing Institute, Distinguished Faculty; Shelf Impact Magazine, Advisor


Publications:
Publications and Patents Summary

Expert co-authored "Really Good Packaging Explained". He is published in 30+ periodicals including Brand Week, Packaging Digest, Wall Street Journal and many others.

Selected Publications and Publishers  
 - Design Management Journal  
 - Step Inside Design  
 - Design Management Review  
 - The Hub  
 - Design Management Journal  

Consulting Services:
Selected Consulting Examples:
  • He has consulted on global/national brand identity strategy and design for over 200 major consumer packaged goods brands including Gillette Mach 3, Venus and related brands.
  • He has consulted on establishing the likelihood of consumer confusion and trademark infringement between national brands and private label/store brands.
  • He has consulted on establishing likelihood of consumer confusion and trademark infringement between complementing product colors and product design.
  • He has consulted on establishing likelihood of consumer confusion and trademark infringement between brand names and copy claims.
  • He has an understanding of consumer purchase decisions and at home behavior and how graphic and structure package design influences them.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
He has done expert witness reports, rebutted opposing reports, depositions and state court trial testimony.
Recent Litigation Client Requests:
  • Intellectual property licensing expert for litigation involving accessory line trademark infringement case.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2007 to 2008   Venezuela   He worked on brand identity design for the South American Market.
1986 to 2008   Pan-European   He worked on product development and brand identity/package design for new product launch.
to   Global   He worked on new and established brand identity and package design for global product launches/repositionings.

Market Research:
He has commissioned literally hundreds of consumer research studies in dozens of countries globally. Strong expertise in interpreting research results and understanding consumer buying behavior.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Training/Seminars

He is a frequent lecturer and conference chair at global marketing and brand identity events.


 

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