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 Expert  725057

Expert in Importing and Exporting of Food; Food Ingredients and Beverages; and Market Research and Planning


Available for your Consulting and Expert Witness Needs

Maryland (MD)
USA
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

An important part of his work is helping client companies select target markets, determine which distribution channel to use to reach them, and set up that channel. For example, it was decided that a Brazilian producer of honey could sell retail packages to consumers on the east coast. The best channel seemed to be for the producer to sell to and support an importer-distributor in the New York / New Jersey area. Such an importer was identified and brought together with the producer, a deal was made, and the trade is now flowing smoothly.
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distribution channel

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exporting

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export packaging requirement

A Nicaraguan producer of cuts of beef wanted to establish distribution in the Miami area. The consultant identified potential importers who were qualified and honest and brought them together with the producer. Sales are strong and are gradually increasing.
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food distribution

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exported product

Hearts of palm from Bolivia were not selling in the USA. He conducted a market study, identified possible buyers, advised on product design and quality control, prepared a sales presentation, assisted in exhibiting the product in a trade show, and helped in other ways to place the product in the U.S. market.
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food marketing

Over the past several years, he has worked with marketing of nearly every kind of food product including bottled water, herbs and spices, fruits and vegetables, canned and packaged foods, frozen food, meat and seafood, etc. In a recent study of the Washington D.C. area, he developed market information and recommendation for 15 high quality fresh and processed food products from Chile.
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food product

His work has included two of the so-called "wonder foods" camu camu from Peru and acaí from Brazil. Both are berries, which were unknown in the U.S. a few years ago. Now, both are found in many dietary supplements, beverages and other products. Other work has included, for example, helping a producer's group from the Dominican Republic explore and enter the U.S. market with delicious MD-2 pineapples.
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fruit product

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export regulation

Although much of his work involves exporting TO the USA, he have done some work on trade in the other direction. One example is a survey of the market in Mexico for farm equipment made in the USA. Others include advising U.S. residents on exporting, to their home countries, products such as used automobiles and electronic equipment.
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international marketing

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imported product

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importing

Market assessments can be simple or complex. In several cases, he has determined with a few phone calls that there was or was not a market for a particular product. In others, considerably more effort was involved. One example is a study in the Washington D.C. area of the market for small cars, to be placed near Metro stops and rented to registered users on an hourly basis. The result was positive, and this business has now been established.
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market assessment

His work includes writing business plans as well as marketing and promotion plans. One client was a Hispanic-owned accounting firm north of Washington, DC. The work began with a survey of how small companies choose accountants and a determination of what should be his target market. A comprehensive marketing plan was developed and implemented, and the firm's business has increased steadily.
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marketing

The "marketing mix" is the interplay of the various marketing functions to help increase sales and maximize profits. In many cases, he has advised producers of food products to improve their packaging, increase expenditures on promotion and raise their prices. For a producer of dried fruit in Madagascar, he determined that improving distribution, by paying a commission to a well-connected broker, would give the supplier more sales and almost eliminate the need to spend money on promotion.
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marketing mix

Over the past several years, he has worked with marketing of nearly every kind of food product including bottled water, herbs and spices, fruits and vegetables, canned and packaged foods, frozen food, meat and seafood, etc. In a recent study of the Washington D.C. area, he developed market information and recommendation for 15 high quality fresh and processed food products from Chile.
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food exportation

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food product


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Baltimore, Maryland;  Frederick, Maryland;  Gaithersburg, Maryland;  Bowie, Maryland;  Wilmington, Delaware;  Lancaster, Pennsylvania;  and Alexandria, Virginia.

Education:
Year   Degree   Subject   Institution  
1965   MBA   Marketing   Stanford  
1962   BSB   Business Administration   University of Minnesota  

Work History:
Years   Employer   Department   Title   Responsibilities

1996 to

 

(Undisclosed)

 


 

Owner and President

 

Planning, marketing, project management and execution of consulting projects. Have completed over 100 projects since 1996.

1989 to 1996

 

Chemonics International Inc.

 

LAC TECH Project

 

Agribusiness Advisor

 

Advised USAID missions and projects in Latin America on agribusiness and agricultural marketing.


Career Accomplishments:
Associations/Societies

Hispanic Chamber of Commerce, Rotary Club, Society for International Development, others.


Publications:
Publications and Patents Summary

Expert has a full-length book regarding importation and exportation.

Selected Publications and Publishers  
 - John Wiley & Sons  
 - Ediciones El Protagonista  

Government Experience:
Agency   Description
USAID   Many years working long- and short-term for several USAID contractors
USDA   Short-term assignments for USDA, The World Bank, the Interamerican Development Bank and the United Nations

Consulting Services:
Selected Consulting Examples:
  • Conducted market studies and organized a trade mission for products of the Dominican Republic to New York and Miami
  • Conducted market studies and organized a trade mission for products of Brazil to New York and Miami
  • Conducted market studies and organized a trade mission for products of Nicaragua to Houston and Miami
  • Studies related to investment promotion in Colombia and Nicaragua. Organized an export promotion fair in Washington D.C. for the country of Peru.
  • A list of more than 100 short-term assignments is available on request.
Recent Client Requests:
  • Expert in bag in box dispensing application.
  • Need expert in exporting to japan.
  • Chocolate FDA testing expert for consulting on importing chocolate from Japan.
  • Food distribution expert for consulting on distribution channels.
  • Retail grocery store expert for consulting on upgrading operations and finding an appropriate supermarket franchisor.
  • Expert for consulting on Beverage Dispensing Systems/Process Needed.
  • Expert expert In Food Canning for consulting on Marketing Canned Meat.
  • Expert in sugar crystallization for consulting on crystallization of honey.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Served as arbitrator in a major international trade case, for the International Chamber of Commerce in Geneva.
Recent Litigation Client Requests:
  • Bottled water industry expert witness for consulting.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Country / Region   Summary
Latin America   Many projects relating to Latin America over the past 40 years including both both public and private-sector clients.
Africa   Short-term with with exporters in numerous African countries including help with trade show exhibits in the USA.
Eastern Europe   Recent experience studying the supermarket industry in Eastern Europe and helping a Russian exporter find clients in the USA.
Caribbean   Short-term with with exporters in several Caribbean countries, especially Jamaica, Haiti and the Dominican Republic.
Asia   Prior work experience working in export promotion in South Korea and helping exporters from various countries in the USA.

Language Skills:
Foreign Language   Description
Spanish   Fluent
French   Good
Portuguese   Some
German   Some

Market Research:
Many years experience related to international trade in foods, food ingredients and beverages.

Previously worked for Development Associates, The World Trade Institute, the UN Economic Commission for Africa, Council of the Americas, International Marketing Institute and ACCION International.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.


Additional Skills and Services:
Training/Seminars

Has conducted many seminars: - In the USA on how to set up an import/export business - In other countries on how to export to the USA

Supplier and Vendor Location and Selection

Has helped clients select vendors of equipment, raw materials and foreign trade services such as transportation.

Other Skills and Services

Low-cost market research and market entry planning


 

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