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 Expert  725137

Expert in Market Potential & Market Structure Analysis including Proposed Distribution Channels

Available for your Consulting and Expert Witness Needs

Education Work History Career Accomplishments Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Extensive experience as managing director of several businesses. Started up several businesses and developed to €100m plus profitable sales. Supported several M&A activities including valuations.

Running large organisation to improved profitability.

Successfully turned around several under-performing businesses to show strong profit growth.

Introduced simple modeling for analysing and showing relative position of competitors. Market scan for quick understanding competitors strategies and intentions. Performance monitoring versus competitors and driving down cost based on benchmarking.

Supported budget preparations and 3year plan process.

Helps identify the optimal market positioning for new and existing product and services.

Extensive experience as marketing director/CMO of several companies.

Advices major plastic converting company to drive sales growth. Developed new strategy for plastics converting company based on competitive insights.

Supported many companies in their strategic planning resulting in better decision making.




business management


business development


business valuation


business operations


business analysis


competitive analysis


competitive intelligence


competitive benchmarking


corporate strategic planning


market positioning




plastics competitive analysis


plastics competitive intelligence


strategic planning

Show Secondary and Basic Areas of Expertise

Year   Degree   Subject   Institution   Honors
1987   MBA   Business   Vlerick Leuven Business school   Distinction
1984   MBSc   Commercial Engineering   Ecole de Commerce Solvay   High Distinction
1981   BSc   Engineering   Free University Brussels   High Distinction

Work History:
Years   Employer   Department   Title   Responsibilities

2003 to







Managing his own consulting company. Helping companies develop strategy, business unit operations, sales efficiency, marketing, environmental policy and deployment, and much more.

1998 to 2003





VP and Managing Director plastics


Started up and run the Returnable plastic container business from standing start to €100m. Developed and deployed new business model to track pallest using RFID.

1997 to 1998


Carrefour GB


Maxi lgium


CEO and Managing Director


Head of the hypermarket chain in Belgium as well as deputy managing director of the supermarket chain.

1993 to 1997





CEO and Managing Director


Managing Director of the retail chain in Belgium, The Netherlands and France.

1991 to 1993


Dixons Stores Group




Marketing Director


Head of domestic appliances.

1998 to 1991


BAIN & Company



Management Consultant


Managed several teams of consultants on many different strategy projects.

1984 to 1988


Procter & Gamble




Brand Manager


Brand manager beverages.

Career Accomplishments:

AIM RFID award

Consulting Services:
Selected Consulting Examples:
  • Boehringer Ingelheim: Major pharmaceutical company: developed the oncology launch plan
  • Arovit: leading European private label pet food: reorganised the sales force including new targets, training, processes
  • ACV: leading boiler & heating manufacturer: developed 3 year plan, identified merger and acquisition targets and initiated discussions
  • Ontex: Leading European diaper & incontinence private label manufacturer: developed and deployed environmental strategy
  • Intermec: developed business unit strategy for one of the subsidiaries
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
1999 to 2003   USA   Accountable for pallet business model. Run largest ever RFID pilot in Florida. Director of Auto-ID centre in Boston
1988 to 1993   UK   Based in London and worked at Bain & Co, Dixons and then Wickes
to   Across Europe   Entire career working across Europe

Language Skills:
Foreign Language   Description
English   First language:Perfect spoken & written
French   Perfect spoken & written
Dutch   Perfect spoken & written
German   Speak & read well but poor writing

Market Research:
Retail, pharma, fencing, pet food, hygiene

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.


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