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 Expert  725257

Expert in Skin Care, Body Lotions, Hair Care, Cosmetics Product Development, Formulation and Marketing

Available for your Consulting and Expert Witness Needs

Idaho (ID)
Education Work History Career Accomplishments Consulting Services Expert Witness Market Research

Summary of Expertise: Listed with other top experts in: 
Expert's broad background in personal care product development and marketing includes 15+ years of experience developing and marketing the following types of products: skin care, hair care, bath and body, sun care, soaps, candles, and cosmetics as follows: lipstick, eye shadow, blush, lip liner, eye liner, face powder and nail polish. She works with a number of manufacturers, container companies, and fragrance houses across the US as she attends to every detail of the development and marketing of personal care products. She is highly knowledgeable about cutting edge actives in personal care products, and specializes in anti-aging facial and body care--although she is by no means limited to the development of anti-aging products. She is also highly skilled at strongly positioning products to have the most unique possible selling advantage through her knowledge of the industry and excellent marketing communications skills.

Through conducting a competitive analysis, as a first step in working with a new client, Expert helps to best position her client's product within the marketplace to have a strong and unique selling advantage amidst the competition, thus enabling her to help the client build a strong and successful brand. From there, she writes and business plan for the client to help them obtain funding for their project and to ensure optimum success. She then helps the client select the best manufacturer for their product, with whom she works closely to help develop the product or product line.

She coordinates the components of graphic design, trademarking of product names, container selection, fragrancing, fulfillment of the products, testing of the products prior to launch, stability testing and developing marketing strategies for launching the product line. She, herself creates the marketing story around the product line and works with the website developer to ensure the integrity of the brand and its message is carried through every area of the website and on any collateral materials created to sell the products.


cosmetic industry


cosmetic product


cosmetic product manufacturing


cosmetic product package


cosmetic raw material specification


hair conditioner


hair-care product


hair-care product formulation




personal care product




shea butter


skin care cream


skin care product




titanium dioxide




baby personal care product


cosmetic exported product


cosmetic sponge material


dental floss


deodorant stick formulation






eye shadow


feminine care product


hair bleach product


hair color product


lipid-free skin cleanser


liquid soap


oral hygiene product


permanent hair-wave product




bath and body product


anti-aging skin care product

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Spokane, Washington.

Often requested
with this expert:

Personal Care Cosmetics, Skin Care, INC Regulations,...
Personal Care, Active Ingredient Selection for Product...
Cosmetics & Fragrance Marketing, Product & Brand...
Cosmetic Ingredient Chemistry, Natural Personal Care...

Year   Degree   Subject   Institution  
1999   None   Mass Communications, Journalism, Marketing, Product Development   University of MN School of Business and various other  

Work History:
Years   Employer   Department   Title   Responsibilities

2002 to


Expert's Firm





Expert assists her clients with the development and marketing of a wide variety of personal care products from concept to completion and distribution. She attends with precise detail to each and every phase of the product development and marketing process.

1998 to 2002


Conklin Company


Family Care Division


Director, Family Care Division


Expert was responsible for the concepting, development and marketing of personal care products including hair care, skin care, vitamin supplements and protein bars and drinks.

1995 to 1998


Regis Corporation




Director of Product Development


Expert was responsible for the development and marketing of over 300 personal care products including hair care, bath and body care, sun care, cosmetics, and candles.

1988 to 1995





Sales Director, Mary Kay Cosmetics


Expert was responsible for helping women build their independent sales teams of cosmetic consultants. While she was very successful at this by way of utilizing her vast marketing background, she was always more interested in the ingredients inside the product than actually teaching others how to sell the product.

1985 to 1988


Duncan, Nelson, Lambert


Ad Agency


Ad Agency Account Director


Expert was responsible for directing advertising activity for a number of large clients which included the development of marketing plans and ad development for TV, radio and newspaper, along with day-to-day account management.

2002 to 2004




Independent Contractor


Certified Aveda Trainer


Expert taught classes to salon retail advisors at the Aveda Institute in Minneapolis on proper application and selling of skin care, hair care and cosmetic products.

Career Accomplishments:

National Cosmetology Association, Women's Business Network, National Association of Women Business Owners, Sales & Marketing Executives if Minnesota

Consulting Services:
Selected Consulting Examples:
  • Four years ago a client contracted with Expert to help her develop a line of bath and body care products. Expert strongly suggested the client included idebenone, a super-antioxidant barely unheard of that that time, in order to position the body care line as anti-aging. Expert has a sense through her research of skin care, that this was where the market was going---an anti-aging focus not only for facial product, but for body care as well. At the time of her recommendation, which the client did agree to, there were only one or two anti-aging body care products on the market....today they are the norm. More often than not, in both mass and prestige markets, body care products have an anti-aging benefit.
  • A client needed a business plan in order to secure a bank loan for her skin care line. The banker told her upon review of her plan, which was written by Linda, that it was one of the best business plans she'd ever seen.
  • A client wanted a natural firming agent in all natural, no-animal products or chemicals skin care line. Expert suggested wheat protein on a conference call with both the client and the manufacturer (a highly respected chemist). The manufacturer said to his knowledge wheat protein did nothing to firm the skin. Expert was able to email him on-line resource information to substantiate her claim right during the phone call. Both client and manufacturer were very impressed.
  • One of the top skin care and hair care product manufacturers in the country wrote a recommendation for Expert after working with her to develop several products during her time at Regis. He said, "Expert has her finger on the pulse of cutting edge ingredients and creating a unique selling advantage for a product unlike anyone else I've ever worked with in her capacity."
  • With her strong abilities in the area of budget management and cost cutting for her clients, and because Expert saves every email, she is able to go to bat on behalf of her clients, holding the manufacturer to initial price quotes, which often mysteriously increase once the product is actually produced. She recently saved a client thousands of dollars on a single product in such an instance.
Recent Client Requests:
  • Expert in Talc powder formulating and manufacturing.
  • Cosmetic chemist expert for consulting on Hand Care.
  • Skin care product development expert needed for consulting regarding skin care packaging.
  • Consumer product expert needed for consulting regarding a new skin care product line.
  • Intota expert needed for consulting on Ingredient product development.
  • Expert for consulting on Development of a lubricant for synthetic fiber used in wigs and hair pieces.
  • Deodrant development expert for consulting on Deodorant.
  • Skin and hair product marketing expert for consulting on Hand and Feet Product.
  • Expert in cosmetic formulation chemists for consulting on Hand sanitizing formulation.
  • Expert for consulting on hair care product formulation.
  • Expert for consulting on Cosmetic Teeth Whitening Gel
  • Expert in body care product testing for consulting on Accelerated Shelf Life and New Preservative Testing.
  • Expert in cosmetics formulation for consulting on Private formulation.
  • Expert in Personal hygiene product launch.
  • Expert for cosmetic development for consulting on hand soap development.
  • Cosmetics marketing expert
  • Expert in hair dye formulation for consulting on Temporary Aerosol Hair Dye (preferably powder form).
  • Cosmetics expert for consulting on new product development for hair care.
  • Expert for consulting on propanediol deodorant.
  • Expert in Phytic acid, sodium phytate and calcium phytate.
  • Expert for consulting on Methods and/or Materials to Mask/Control ODOR of FAME.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Recent Litigation Client Requests:
  • Expert in Needed in Trade Dress Infringement Case Involving Hair Care Products.
  • Construction lending expert witness for construction loan lender liability litigation case.
  • Expert for consulting on in using Aveda products in hair color and foil applications.
  • Cosmetic product expert testimony for consulting on trade secret misappropriation claim.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
Expert has her finger on the pulse of trending and cutting-edge ingredients in the skin care and body care arena, as well as hair care and cosmetics. She continually keeps abreast of trends and new findings through a variety of trade journals as well as through attending industry shows and classes. She invariably provides the manufacturer with suggestions what to include as the most effective actives, according her research, for many of the products she works to develop. She has invested an enormous amount of time in studying the anti-aging skin care market and researching baby boomers' interest in turning back the clock and warding off the aging process. Her specialty is in helping a client develop anti-aging skin care and body care products, although her work is by no means limited to this.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Expert has developed an conducted an abundance of training courses in the areas of marketing and sales of personal care products as well as application of products.

Supplier and Vendor Location and Selection

Expert works with a vast number of manufacturers of personal care products throughout the US. She also works with a variety of container companies and fragrance houses throughout the country. Through her vast network and resourcefulness, she is also able to easily find the ideal source for whatever project she is working on.

Other Skills and Services

Expert offers a tremendous attention to detail and follow-through as a consultant. She also has a strength for leading the client, but always enabling the client to feel that they're in charge of the process of developing their product line. Her knowledge can save a client a tremendous amount of money, as she attends to details that even many manufactures do not. She also has a way of writing extremely strong marketing copy and making the purchase of most any product irresistible.


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