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 Expert  725303

Expert in Creative Strategic Marketing and Promotions Design


Available for your Consulting and Expert Witness Needs

Connecticut (CT)
USA
Education Work History Career Accomplishments Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert's strength lies in an ability to perform across all stakeholders in taking background information and interpreting it into the ideal vehicle to communicate value to an audience.

With a degree in design and years of experience as an art director and ad agency/design studio business owner prior to becoming an advertising and marketing consultant, documentary producer, copy-editor and writer, she can coalesce elements relating to the visual design presentation with the text of written materials, as well as interface with the human beings involved in the process.

Most of all, she has a vision about the importance of each component to the future success of the final product.

She strives to be a beacon of creative energy, with the mission being inspiring creative ideas all throughout the organization. She helps guide the creative direction of campaigns to contribute to compelling user experiences for projects delivered on time and on budget.

She develops visual concepts and creates copy for online/interactive, print and broadcast campaigns as well as promotional and collateral materials, on-air bumpers and promotional scriptwriting, plus, handles production/planning for radio/TV commercials.

She expertly assigns creative projects to those within the company or chooses freelancers to work on assignments. She supervises and nit-picks all work before it is initially presented to the account team and takes all requests for changes back into the creative hopper.

In developing marketing/advertising creative projects, she is accountable for:

Directing the creative production and aiming for eminence in all project aspects from concept to completion of every task scheduled; Supervising in-house creative staff, helping manage the talents & resources of a Creative/Production Department; Presenting and 'selling' creative at client meetings; Selecting vendors for jobs; involved in signing-off final art, color proofs, bluelines, press-proofs; Overseeing selection and management of all freelance services and projects; interviewing and screening applicants for creative positions as well as hiring and terminating; and Representing the company at creative/professional/civic functions.

RESPONSIBILITIES:

Extract creative opinions and ideas from internal and client teams. Research and utilize innovative, fresh, marketing-centric creative approaches. Participate in client meetings; pitch creative concepts on behalf of the design team. Continually contribute new sources of creative inspiration. Act as company advocate and embody company values of people, passion, creativity, fun and excellence. Diffuse problems and put forward solutions that are in the best interest of the company and employees. Participate in ongoing special projects in support of the company's strategic plans.

EXPERIENCE:

More than 20 years as a creative team member, working with print, broadcast and digital media showcasing global brands. Skill in leading creative teams with an established understanding of how to provide constructive feedback while continuing to inspire creative thought. Extensive familiarity pitching and presenting concepts as well as managing client expectations. Demonstrated knowledge of information and interactive design including site architecture, user interfaces and navigation schemes. Experience combining business and creative goals when creating a unique solution.

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advertising

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branding

 • 

consumer product marketing

 • 

innovation

 • 

marketing

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new product development management

 • 

product design

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strategic marketing

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creative strategic marketing


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York;  Yonkers, New York;  Boston, Massachusetts;  Worcester, Massachusetts;  Springfield, Massachusetts;  Newark, New Jersey;  Jersey City, New Jersey;  Paterson, New Jersey;  Bridgeport, Connecticut;  and Providence, Rhode Island.

Education:
Year   Degree   Subject   Institution  
1985   BA   Design   UCLA  

Work History:
Years   Employer   Title   Responsibilities

2007 to

 

Expert's Firm

 

Co-Producer - CREATIVE DIRECTOR

 

2008: Co-Producer, 90-minute Hi-Def DVD documentary, 'Fallen Idol: The Yuri Gagarin Conspiracy.'

Proposal writer for foundation grants and investor funding packages.


1999 to

 

Expert's Firm

 

STRATEGIC MARKETING - CREATIVE DIRECTOR

 

Specialty areas: Entertainment; Interior Design & Luxury Lifestyle Products; Hospitality; Beauty/Cosmetics.

Marketing/Advertising Creative Direction: Develop the client company's creative product and deliverables, both design & copy.


1996 to

 

(Undisclosed)

 

PUBLIC RELATIONS STRATEGIST & WRITER (PR; MEDIA RELATIONS); SR. ACCOUNT SUPERVISOR

 

PR/Publicity: Copywriting of press releases, tip sheets, pitch letters & press kits.

Create publicity campaigns and promotional events for "luxury lifestyle" products and services.


2005 to 2007

 

Health Publishing, Inc. (Parent Company: Irwin Naturals)

 

CREATIVE SERVICES SPECIALIST: COPY EDITOR

 

Print: Periodical production and collateral development along with product packaging, corporate communications, forms and advertising materials content & design for specialty health, wellness and beauty organization targeting consumer-direct and mass-market sales.

Broadcast/Online: Infomercial script-writing and production development. Analytics and writing of interactive/web/e-commerce content, headlines and text for banner ads, special promotions, e-newsletters, SEO programs, splash pages, interstitials, website(s).

Copy Editing: Guarantee error-free publishing; confirm content is information-dense and properly structured.


2003 to 2005

 

EMA Multimedia: Entertainment Marketing & Advertising

 

CREATIVE DEPARTMENT MANAGEMENT; COPY/CONTENT

 

Develop creative briefs according to project schedules that communicate creative concepts clearly and reflect the value proposition of sites and approaches in line with expectations and the target audience.

Help create strategic content and web nomenclature; interpret wireframes to supply navitorial copy and error message requirements.

Participate in client meetings to pitch creative concepts to clients on behalf of the design team; provide constructive feedback to creative team members in a sensitive and motivating way.

Drive the constant evolution of visual techniques and compelling content.

Contribute to the branding of the company and related internal projects.


1988 to 1995

 

Inter/Media

 

Vice President/Creative Director

 

Direct-Response Advertising Agency

Creation of short-form commercials from concept through production of campaigns for broadcast (0:30s [non-infomercials])

Corporate Parent: Inter/Media Companies — $71-Million/43 employees.



Career Accomplishments:
Associations/Societies

UCLA Alumni Association,

MediaBistro Avant Guild member.

Awards/Recognition

AWARDS & HONORS:

Telly Award Winner (silver statuette). Finalist/Exhibitor — Hollywood Reporter's Key Art Awards. ‘LULU Award' — L.A. Advertising Women Award. Winner: Best Campaign ‘D.A.N.D.Y. Award' — Winner: Best Automotive Newspaper Display Ad. Art Direction Magazine — Contest Winner/Exhibitor: ‘Creativity.'


Consulting Services:
Selected Consulting Examples:
  • She develops visual concepts and creates copy for online/interactive, print and broadcast campaigns as well as promotional and collateral materials, on-air bumpers and promotional scriptwriting and speechwriting. Additionally, she adeptly handles production/planning for radio/TV commercials.
  • Coupled with her extensive technical proficiency in relevant production software, on either an Apple/Mac or PC platform, and you get someone able to capably oversee the phases, and the people, vital to the creative process.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2002 to   Asian Languages Translations   Firms headquartered in Thailand; Korea; Japan; China. She has handled "Americanization translations" for clients whose primary language is not English who wish to filter their ad materials one more time. Essentially developing readable, vibrant American-English translations from materials roughly translated into English. Client examples include Pantech; Daewoo; Nakajima; Suntory; KiowaHakku.

Market Research:
EXPERIENCE:

More than 20 years as a creative team member, working with print, broadcast and digital media showcasing global brands. Skill in leading creative teams with an established understanding of how to provide constructive feedback while continuing to inspire creative thought. Extensive familiarity pitching and presenting concepts as well as managing client expectations. Demonstrated knowledge of information and interactive design including site architecture, user interfaces and navigation schemes. Experience combining business and creative goals when creating a unique solution. Strong communication and problem-solving skills and the ability to meet deadlines in fast-paced environments.

ATTRIBUTES:

Takes ownership of projects and drive tasks through to completion. Accountable for her actions. A collaborator who shows firmness, fairness, caring for others and honesty. Positive and constructive; able to focus while under pressure. Creative mind, skilled in advertising and marketing concept and development, eager to put prodigious experience and talent to good use as an enthusiastic, highly-motivated member of an advertising, promotions strategy & marketing communications team. Extracts creative opinions and ideas from internal and client teams. Researches and utilizes innovative, fresh, marketing-centric creative approaches. Participates in client meetings; pitches creative concepts on behalf of the design team. Continually contributes new sources of creative inspiration. Acts as company advocate and embodies company values of people, passion, creativity, fun and excellence. Diffuses problems and puts forward solutions that are in the best interest of the company and employees. Participates in ongoing special projects in support of the company's strategic plans.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.


Additional Skills and Services:
Supplier and Vendor Location and Selection

She develops visual concepts and create copy for online/interactive, print and broadcast campaigns as well as promotional and collateral materials, on-air bumpers and promotional scriptwriting.

Additionally, she handles production/planning for radio/TV commercials.

She expertly assigns creative projects to those within the company or choose freelancers to work on assignments. She supervises and nit-picks all work before it is initially presented to the account team and takes all requests for changes back into the creative hopper.

In developing marketing/advertising creative projects, she is accountable for:

Directing the creative production and aiming for eminence in all project aspects from concept to completion of every task scheduled.

Supervising in-house creative staff, helping manage the talents and resources of a Creative/Production Department.

Presenting and 'selling' creative at client meetings.

Selecting vendors for jobs; involved in signing-off final art, color proofs, bluelines, press-proofs.

Overseeing selection and management of all freelance services and projects; interviewing and screening applicants for creative positions as well as hiring and terminating.

Representing the company at creative/professional/civic functions.


 

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