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 Expert  725856

Expert in Toy and Video Game Competitive Intelligence

Available for your Consulting and Expert Witness Needs

Vermont (VT)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Have consulted with major financial institutions on toy and video game competitive intelligence since 2002.

Sources include retailer panel [ten stores each for toy and video game], buyers at WalMart, Target,ToysRUs, GameStop, Game Group etc. Sources also include senior sales executives at the major toy and video game companies as well as peripheral sources such as headhunters, ad agencies, PR agencies, independent reps etc.

Is considered expert on European, Latin American and Asian sourcing as he has managed or supervised manufacturing operations in Arigentina, Belgium, Brazil, Canada, China, Thailand and the United Kingdom


business intelligence


European sourcing


Far East sourcing


international sourcing



Competitive analysis is a companion product for competitive intelligence.

competitive analysis

Competitive intelligence in this context is synonymous with business intelligence

competitive intelligence

As the CEO of four turn-around manufacturers, decision-making is the most important aspect of the overall management process. Since these turn-arounds were successful, the decision making process going into them must equally have been solid


In any turn-around, accurate market assessment is probably the most important starting point. In each case, I found a niche in the market place which allowed me to develop profitable products and to place these with key retailers.

market assessment

Market research is the underlying discipline that drives competitive intelligence. For this, he has established two ten-store retailer panels - one for toys, the other for video games - allowing access to sell-through data, merchandising allocation, vendor information and consumer reactions

market research

Show Secondary and Basic Areas of Expertise

Year   Degree   Subject   Institution  
1972   MBA   Marketing   Chula University Bangkok Thailand [Harvard supervised]  
1975   AMP   Busness   Harvard University Cambridge USA  
1963   BS   Economics   University of Basel  

Work History:
Years   Employer   Title   Responsibilities

1987 to




President and Owner


Provide market and competitive intelligence on the craft, toy and video game space to large financial institutions

1997 to 2002


Pastime Industries Inc




Managed as CEO this turn-around toy manufacturer. Invented "children make their own candies" and placed products into WalMart, Target, ToysRUs etc.

1984 to 1987


Diethelm + Keller [USA] Ltd




Managed as CEO this turn-around group. Made it #1 in craft paint in the United States. Invented activity kit category and placed products into the toy aisles of WalMart, Frank's Nursery, etc.

1984 to 1987


Fogal of USA Inc




Managed as CEO the US and Canadian operation of this Swiss hosiery manufacturer. Established retail outlets in NY, Los Angeles, San Francisco, Chicago and Houston. Appointed franchisees in Montreal,Toronto,Vancouver, Boston, Miami, and Dallas.Made company #1 in premium priced hosiery in the United States and Canada.

Career Accomplishments:

Member of MENSA


Swiss Federal Commercial Diploma

Publications and Patents Summary

US correspondent for Toy News Magazine, UK - Europe's largest-circulation toy industry publication. Regular contributor to Toy Directory, USA; regular contributor to MCV, Europe's largest-circulation video game industry publication.

Consulting Services:
Selected Consulting Examples:
  • In March 2007, a very large hedgefund wanted to know what the outlook for Mega Bloks was. I consulted my retailer panel, talked to my friends in the industry [specifically Lego and K'Nex] and said that Mega was losing market share, shelf space, buyer support, and money. at an accerating rate. On November 6, 2007, Mega webcast their third-quarter result, which was a disaster, and their share price fell from $15 to $5 in two days.
  • In January 2008 I was asked by the leading banking institution to predict the likely first-quarter sales result of Mattel and Hasbro. I again consulted my retailer panel and talked to my friends in the industry including national buyers at leading toy retailers. As a result of this research, and contrary to the opinion held by the analysts at that point, I predicted that Hasbro would show considerable sales growth and Mattel considerable sales declines in the first quarter. The sales result bore out my assessment - Mattel declined by 2.3% and Hasbro grew by 12.8%.
  • For toy fair 2009, I had asked two national buyers at large toy retailers, who were visiting all major toy manufacturers during toy fair, to share their notes with me. They agreed to do so provided that I kept their identity confidential and changed their notes to the extent which made identification of the writer impossible. I was able to share these notes with my analyst clients following these manufacturers and they were as a result in a better position to assess the sales potential of their new products and hence of the two companies for 2009
  • On November 17, a client asked me to forecast Ubisoft's sales for the third quarter 2008 as well as for the full 2008/9 year. I talked to my contacts at GameStop and GameGroup as well as friends at Ubisoft's competitors and predicted that Ubisoft would handily exceed their guidance for the third quarter and would increase guidance for the fourth quarter. This did indeed take place in their webcast of January 22, 2009.
  • My clients who followed the video game industry asked me in January 2009 to assess the sales potential of the new games slated for release in 2009. I asked my friends at GameStop and Game Group in January 2009 for their help and they ranked the top seventy games for me according to what they considered the sales prospects for each. My clients told me that this information was instrumental in their assessment of the outlook for ERTS, ATVI, THQI and TTWO as well as of the major console manufacturers [Nintendo, Sony, Microsoft].
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Recent Litigation Client Requests:
  • Video game marketing expert expert witness for consulting on expert witness.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
1972 to 1980   Thailand   Regional Manager Reckitt & Colman for ASEAN countries, based in Bangkok, Thailand. Managed distributors and own manufacturing facilities throughout South East Asia
1980 to 1984   Europe, Latin America   Regional Director Reckitt & Colman first for Europe [based in Hull, UK, and then in Bruxelles, Belgium]and then for Latin America based in Rio de Janeiro, Brazil. Supervised country operations and manufacturing facilities from Argentina to Mexico.
1997 to 2001   Canada, Mexico   Established placement of products with Sears Catalog Canada and Walmart Mexico
2002 to 2004   China   Established and supervised subcontracting relationships with Chinese toy manufacturers.

Language Skills:
Foreign Language   Description
German   Fluent
Swiss German   Fluent
French   usefully for social intercourse
Thai   fluent

Market Research:
Am considered one of the foremost industry experts in the toy and video game space. Am a regular contributor to Toy Directory USA, the Toy Book USA, MCV UK and have appeared on the Canadian Business News Network for TV appearances in December 2009 and January 2010

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Supplier and Vendor Location and Selection

identified and supervised manufacturing subcontractors in China, Thailand, Brazil and Mexico


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