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 Expert  725876

Expert in Competitive Intelligence and Market Analysis


Available for your Consulting and Expert Witness Needs

California (CA)
USA
Education Work History Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

- Expert has researched, analysed and presented numerous industry assessments. This involved conducting wide-ranging literature, database and Prime Source research and preparing detailed analysis of the trends, unmet needs, competitive dynamics and market sizes and growth potential of diverse industries and sub-segments.
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business intelligence

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market assessment

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market trend

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productivity improvement

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strategic market planning

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strategic research planning

- Expert has created Competitive Intelligence programs to proactively identify competitors' product development plans, customer retention efforts, and channel strategies - Expert has Lead War Games with Senior Management to identify competitor's practices and tendencies, discern and prioritize future scenarios, and develop strategic and tactical responses.
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competitive analysis

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competitive benchmarking

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competitive intelligence

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competitive intelligence countermeasures

- Expert has conducted and analyzed extensive, in-depth primary and secondary research on customers, competitors and markets to advise senior management about market segmentation, customer satisfaction drivers, end-user and reseller product and program needs, M&A Due Diligence, and competitor SWOT analysis.
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consumer survey

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customer segmentation

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market research

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marketing

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new consumer product development

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new product development

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new product market survey

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voice of the customer

- Expert has written numerous proposals - Expert has supported Account Teams by building libraries of reusable content and proposal "best practices"
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proposal

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proposal writing


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: San Jose, California;  San Francisco, California;  Sacramento, California;  Oakland, California;  Stockton, California;  Fremont, California;  Modesto, California;  Salinas, California;  Santa Rosa, California;  and Hayward, California.

Education:
Year   Degree   Subject   Institution  
1996   Masters   Market Research   San Jose State University  
1986   Bachelors   English   San Jose State University  

Work History:
Years   Employer   Title   Responsibilities

2002 to

 

(Undisclosed)

 

President and Lead Consultant

 

Expert has more than 20 years experience developing tactical and strategic insights for product development, marketing strategy and sales programs, channel development, account penetration and mergers/acquisitions/partnerships. He has conducted numerous industry, customer and competitor research projects for companies in the healthcare, government, high tech, consumer electronics, media, telecomm, retail, wholesale/distribution and consumer durables and packaged goods industries. Expert's project expertise include identify the tactical and strategic impact of market and regional issues and trends, developing partnership recommendations, advising senior management about market segmentation, key customer loyalty drivers, and new market identification; and proactively identifying competitors' product development plans, customer retention efforts, and channel strategies.

1997 to 1997

 

Cisco Systems

 

Market Research Manager

 

- Researched, analyzed and published numerous briefing papers about competitors, technologies, and vertical markets. - Analyzed and wrote a monthly synopsis of current industry analysis and distributed to over 900 marketing and sales colleagues. - Segmented business markets, developed TAMs and identified key target accounts based upon analysis of national business demographic data.

1993 to 1996

 

Gartner Group/Dataquest

 

Market Research Analyst

 

- Designed, conducted, and statistically analyzed the results of over 120 large-scale B2B and B2C market research studies. - Developed and managed a quarterly market share tracker that drove clients' marketing and sales programs. This involved developing shipment and revenue estimates and then locating, recruiting, and discreetly interviewing personal contacts at over 30 vendors for verification.


Consulting Services:
Selected Consulting Examples:
  • Expert conducted and analyzed extensive, in-depth primary and secondary research on customers, competitors and markets to advise senior management about market segmentation, customer satisfaction drivers, end-user and reseller product and program needs, M&A and Private Equity Due Diligence, and competitor SWOT analysis.
  • Expert lead War Games with Senior Management to identify competitor's practices and tendencies, discern and prioritize future scenarios, and develop strategic and tactical responses.
  • Expert wrote in-depth Business Development profiles of target accounts by conducting extensive secondary research and leading primary research interviews with senior management and industry insiders.
  • Expert developed market size estimates and growth forecasts for obscure and niche product categories.
  • Expert designed, conducted, and statistically analyzed the results of over 120 large-scale B2B and B2C market research studies.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
- Middle Market M&A Due Diligence: conducting in-depth and candid conversations with competitors, customers and partners to profile the market trends, competitive threats and size/growth forecasts in diverse industries. - Competitive Intelligence & War Games: building and maintaining comprehensive human intelligence programs to proactively identify and overcome competitors' moves. - Industry Assessments: conducting wide-ranging literature, database and Prime Source research and preparing detailed analysis of the trends, unmet needs, competitive dynamics and market sizes and growth potential of diverse industries and sub-segments. - Market Research: hands-on and team management of quantitative, qualitative, primary and secondary research and analysis projects and programs. - Consensus Building: negotiating agreements between marketing, sales, and C-level management to leverage research and analysis for tactical and strategic decision making.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

 

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