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 Expert  726192

Expert in In Vitro Diagnostics, HPV, Women's Health

Available for your Consulting and Expert Witness Needs

District of Columbia (DC)
Education Work History Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert was an HPV market manager at Digene where she oversaw the marketing of HPV to clinical laboratories. In that capacity, she trained and converted clinical laboratories and gynecologists to run/request for the HPV test in addition to pap. She increased sales by at least 30% each quarter. She also selected, directed and managed communications agencies for promotional materials and marketing campaigns. Expert led promotional events for HPV and CT/GC businesses, including organizing and leading series of influential physician advisory boards. Finally, at Digene Expert also conducted new product evaluation/trials with academic centers and reference laboratories in the US.

In addition, she has also served as expert advisory services, market analysis and research for investment firms and companies developing HPV and other women's health diagnostic offerings, particularly in vitro diagnostics.


in vitro diagnostics

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Baltimore, Maryland;  Frederick, Maryland;  Gaithersburg, Maryland;  Bowie, Maryland;  Richmond, Virginia;  Alexandria, Virginia;  Wilmington, Delaware;  and Lancaster, Pennsylvania.

Year   Degree   Subject   Institution   Honors
1998   MBA   Finance and Accounting   Simon School of Business, U of Rochester  
1992   MA   Biochemistry   Mount Holyoke College   cum laude

Work History:
Years   Employer   Title   Responsibilities

2007 to


(Undisclosed Consulting Company)




In this capacity, Expert provides business strategy, product development and marketing, technology valuation, and market research and analysis services with focus on the healthcare industry.

2006 to 2006




HPV Market Manager


As a marketing manager for the US HPV market, Expert was responsible for creating and executing a marketing plan and budget of $550K annually. She achieved sales growth of 30% each quarter.

2004 to 2005


Immersion Medical


Senior Product Manager


2003 to 2004


Stryker Orthopaedics


Product Manager


Expert managed marketing of Simplex® Bone Cement (market leader with 80% share) and related new product development; provided business analysis, training and support to over 600 sales reps. Equipped reps with competitive knowledge and clinical information to target surgeons and hospital administrators. She grew Simplex sales 26% in 2003.

2001 to 2003


Partners Healthcare System


Marketing/Business Development Manager, Worldwide Marketing


Managed academic/industry relations to facilitate exchange and commercialization of intellectual property assets. Evaluated and marketed pre-clinical intellectual property (IP) to industry in areas such as cardiovascular, oncology, orthopaedics, molecular diagnostics and transplant. Established relationships with pharmaceutical/biotech and medical device companies worldwide.

2000 to 2001


Emergence Consulting




Provided consulting services to clients in various industries, such as telecommunications, manufacturing, energy, travel and leisure and industrial markets. Conducted extensive primary and secondary research. Contributed to success of business development efforts.

1998 to 2000


Agilent Technologies/Hewlett Packard


Senior Financial Analyst


Supported a $660M Patient Monitoring Division and $35M Point-of-Care Division. Responsibilities included acquisition target investigation and analysis, product pricing and costing resulting in awareness of ROI/NPV/profitability across product development teams and lower COGS. Other responsibilities were month-end close, variance analyses, financial budgeting and strategic forecasting, product generation process support and ad hoc analyses.

Consulting Services:
Selected Consulting Examples:
  • • Multi-phase due diligence, financial modeling and business model development project to identify new suppliers and model a new, oral contraceptive sourcing entity for a major public health organization. Recommendations for partners and business model were accepted by senior management and are being implemented.• Identify foreign IUD suppliers for the US public health market. Develop business and financial models for new self-sustaining entity serving public health clinics that is funded by a large philanthropic organization.• Strategy development of an NGO focused on international women's reproductive health. Develop financial and business models for a self-sustaining entity serving international public health.
  • • Expert advisory services, market analysis and research for investment firms and companies developing HPV and other women's health diagnostic offerings.
  • • Branding strategy development and market research for a regional clinical laboratory with HPV offering.• Strategy development and market analysis for a technology company utilizing homegrown phage technology to penetrate the food industry.
  • • Technology assessment and new product market opportunity sizing for a blood storage company.
  • • Organizational efficiency assessment, process standardization with recommendations for an entertainment company.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Language Skills:
Foreign Language   Description
Malaysian   Expert grew up in Malaysia and so she is fluent in the language.
Mandarin   Expert learned Mandarin from kindergarten through high school where the medium of instruction was on Mandarin.

Market Research:
Molecular diagnostics HPV contraceptives women's health medical simulation

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Product related training - medical simulators, bone cement, HPV, molecular diagnostics, molecular biology

Supplier and Vendor Location and Selection

contraceptive vendors - oral contraceptives, IUD worldwide business operations vendors - payroll, human resource outsource, benefits, market research, continuing education (CE), IT, Sharepoint, etc.

Other Skills and Services

Project management operations (business) financial modeling business model


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