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 Expert  726408

Expert in Aromatherapy and natural/organic product consultation, natural fragrance formulation, writing.

Available for your Consulting and Expert Witness Needs

California (CA)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise: Listed with other top experts in: 
Expert has spent 15 years as a massage therapist, 12 years as a publisher/editor, 18 years as an educator, and 35 years developing personal care products, though not consecutively. In 1988 he founded an institution setting new standards for vocational aromatherapy education. In 2000, he moved from the UK to California, and took a break from teaching. He is now heading back into education, while continuing with product development consultancy. He spends much of his time tracking published research relevant to essential oils and, he often collaborates on projects with doctors, herbalists and pharmacologists. He is familiar with the foundations of oriental medicine, and Western herbal and naturopathic traditions, with their emphasis on cleansing, protecting, strengthening immune function and aiding natural healing processes.

His competencies include data mining, functional fragrances, pharmacology, safety, delivery systems and technical writing. He has a passion for innovation and has 35 years experience in developing essential oil-based products.

Key acheivements include:

- Produced more than 50 new functional fragrances by combining natural perfumery with the therapeutic, hygienic, or cosmeceutical properties of essential oils. - Established the first company in the UK to market aromatherapy products, promoting the industry-leading Expert branded products. - Many of these products have won awards in the UK. - Early pioneer of using lavender as a product concept for skin soothing and calming products despite negative connotation; lavender oil and products now account for a large portion of company sales. - First innovator outside of Australia to commit to the use of tea tree oil in natural products, developing a tea tree shampoo. - Expansive knowledge of essential oil chemistry, metabolism, pharmacology, and toxicology, as well as the understanding of the psychological and behavioral effects of odor.


acne product


baby personal care product


cosmetic product development


cosmetic raw material specification




herbal product


new product development


personal care deodorant


personal care product


plant natural product


product formulation


professional writing


raw material


skin allergy


skin care cream


skin protectant product


skin toxicity








cosmetic product formulation

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California;  Long Beach, California;  Santa Ana, California;  Anaheim, California;  Bakersfield, California;  Glendale, California;  Huntington Beach, California;  Oxnard, California;  Garden Grove, California;  and Ontario, California.

Often requested
with this expert:

CEO, Consumer Products, Personal Care, Fragrance,...
Cosmetics & Fragrance Marketing, Product & Brand...
Creating Fragrances, Evaluating Fragrances, Perfumery,...
Process Chemistry - Fragrances - Fluorine Chemistry

Year   Subject   Institution  
1968   Spanish, Portuguese   Cardiff University / Prifysgol Caerdydd  

Work History:
Years   Employer   Title   Responsibilities

1985 to 2009


Aromatherapy Products Ltd.


Technical consultant


Formulate natural fragrances for new toiletries. Co-initiate new product development, give technical advice. Carry out information research and report writing. Give conference presentations, respond to media queries.

1988 to 2009


The Expert Institute




Set up business, hire, supervise and fire staff. Design, and supervise management of training courses. Teach two modules on 2 year part-time diploma course. Found, publish and edit quarterly journal. Organize biennial international conference.

1984 to 1987


The Raworth Centre


Aromatherapy lecturer


Design new practitioner training course, implement training.

1974 to 1985


The Aromatic Oil Company




Set up business, hire, supervise and fire staff. Operate mail order business for essential oils and aromatherapy products.

1969 to 1985






Carry out aromatherapy treatment sessions.

Career Accomplishments:

Natural Perfumers Guild, USA. Alliance of International Aromatherapists, USA. International Federation of Professional Aromatherapists, UK.

Professional Appointments

Member of Technical Sub-Committee: Aromatherapy Trade Council, UK. International Advisory Board: Complementary Therapies in Clinical Practice, UK.


Lifetime achievement award: The Alliance of International Aromatherapists, USA (2007). Honorary life membership: The International Federation of Professional Aromatherapists, UK.

Publications and Patents Summary

He has written two books (one published in 5 languages, the other in 11), and co-authored a third. He has written 3 book chapters, 6 book forewords, and 22 review articles. He has also edited 2 books.

Selected Publications and Publishers  
 - Churchill Livingstone  
 - Reproductive Toxicology  
 - The International Journal of Aromatherapy  
 - Chapman & Hall  
 - CW Daniel Co Ltd  

Consulting Services:
Selected Consulting Examples:
  • From 2013 to present he has consulted on a non-exclusive basis for an essential oil company based in Idaho, helping them source bulk essential oils, and formulate or reformulate blended products.
  • In 2014 he helped a national company reformulate an existing chest-rub type product
  • In 2007 he helped the Natural Perfumers Guild prepare a fact sheet on both recent and proposed legislation, and how this would affect members.
  • In 2001 and 2002 he created 9 new natural fragrances for a US company. Each fragrance is used in shampoo, body lotion and deodorant.
Recent Client Requests:
  • Expert for consulting on Organic pet products.
  • Essential oil expert for consulting on rose and or tuberose oil extraction techniques.
  • Expert for consulting on Methods and/or Materials to Mask/Control ODOR of FAME.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
On three occasions, in Australia, the UK, and the USA, he was asked to provide a written safety assessment of an essential oil-based product in regard to litigation.
Recent Litigation Client Requests:
  • Cosmetic product expert testimony for consulting on trade secret misappropriation claim.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Language Skills:
Foreign Language  

Market Research:
He wrote the first book on aromatherapy in the English language, later translated into 10 other languages. In 1974, he was the first to offer essential oils to the consumer in the UK. In relation to aromatherapy, he has practiced, taught, lectured, written articles, written books, published journals, founded organizations, organized conferences, and developed and marketed products. He is regarded as the prime mover in aromatherapy, and helped greatly to create the market that exists today. In 2013 co-authored second edition of Essential Oil Safety, a 780 page textbook.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

1980-1996 Developed and presented public introductory aromatherapy seminar (one day). 1984-1999 Developed and part-taught a 300 class hour aromatherapy diploma course. 1986-present Many conference presentations. In 2010-2014, spoke at his own events in Australia, Brazil, Canada, China, Czech Republic, Hong Kong, Japan, Korea, Taiwan, UK and USA.

Supplier and Vendor Location and Selection

1974-2015 Part of his job as a technical consultant has been to find new sources of supply for natural raw materials, especially essential oils, assess samples for quality and cost-effectiveness, and make recommendations. Many suppliers have been in France, the UK, the USA, Australia, Egypt and South Africa.

Other Skills and Services

He has read several thousand scientific papers. He is fully cognizant of published research in relation to essential oils and their cosmetic, psychological and pharmacological effects.


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