ORC Expert Advisory Services ORC International

  home    |    find an expert    |    request an expert    |    join our network    |    about us     expert login  
Expert Consulting and Expert Witness Services
  
  search tips 
Share this page:  Send to LinkedIn Send to Facebook Tweet This Email Print

 Expert  726409

Expert in Marketing, Food & Beverage, Sales, Route to Market


Available for your Consulting and Expert Witness Needs

Spain
Education Work History Consulting Services Expert Witness

Summary of Expertise:

Listed with other top experts in: 

Expert was marketing director for Pepsi in Spain for 6 years
 • 

advertising

 • 

branding

 • 

consumer marketing

 • 

consumer product packaging

 • 

custom market research

 • 

marketing

 • 

marketing brand management

 • 

marketing communications

 • 

marketing mix

 • 

strategic marketing

 • 

beverage

 • 

soft drink

Expert was marketing director launching Gatorade, Lipton Ice Tea ( JV with Unilever ) and Aquafina in Spain at Pepsi
 • 

bottled water

 • 

sport beverage


Show Secondary and Basic Areas of Expertise

Education:
Year   Degree   Subject   Institution  
1993   Licenciado Superior   Economics   ICADE, MAdrid, Spain  
1993   Diplom -Betriebswirt   Economics   FH Reutlingen Germany  
2002   PDD   Management   IESE, Spain  

Work History:
Years   Employer   Department   Title   Responsibilities

2008 to

 

(Undisclosed)

 

Nutrition et Sante

 

Commercial Director

 

Route to market, Strategy for new business, focused on healthy products. Multiproduct & multichannel

1998 to 2007

 

Pepsi

 

Marketing

 

Marketing Director

 

Strategic & Consumer marketing for carbonated & non carbonated drinks ( including, juices ( Tropicana ), Water, Sportsdrinks, Ice Tea, etc )


Consulting Services:
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Recent Litigation Client Requests:
  • Bottled water industry expert witness for consulting.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Language Skills:
Foreign Language   Description
German   Expert is German.
Spanish   30 years living in Spain
French  

 

Need the right expert?  We can help!

home       find an expert       request an expert       join our network       about us

Intota is now ORC Expert Advisory Services

FOLLOW ORC ON