ORC Expert Advisory Services ORC International

  home    |    find an expert    |    request an expert    |    join our network    |    about us     expert login  
Expert Consulting and Expert Witness Services
  
  search tips 
Share this page:  Send to LinkedIn Send to Facebook Tweet This Email Print

 Expert  726411

Expert in Consumer Insights


Available for your Consulting and Expert Witness Needs

Germany
Education Work History Career Accomplishments Consulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has 12 years of experience with market research in a wide variety of challenging settings, with a focus on maximizing the impact of insights gained.

Work experience includes: * Consumer Insights expert for leading management consulting firm, setting up, conducting, analyzing, and deriving actionable recommendations for clients including financial services, telecoms, pharmaceuticals, nutritional products, FMCG and retail * Product development for a leading mononline credit card issuer in the USA, including ethnographic research, focus groups, conjoint research, loyalty driver and loyalty impact (CLV) analyses * Academic work includes conjoint work as input to model network externalities in the US mobile telecom market, and early research into the impact of mediated communication in team settings

Currently based in Europe, but recent work ranged from Nordic countries to the UAE and Saudi Arabia.

 • 

market research

 • 

European market research

Expert has developed and conducted conjoint studies to build pricing optimization tools in close cooperation with clients, merging market view (conjoint data) with client view (product P&L, margin calculator). Applied knowledge primarily for major clients in telecoms, banking/financial services industries.
 • 

pricing


Show Secondary and Basic Areas of Expertise

Education:
Year   Degree   Subject   Institution  
2004   MBA   Marketing   Smith School of Business, University of Maryland, MD  
2000   Diploma   Psychology   University of Mannheim, Germany  

Work History:
Years   Employer   Department   Title   Responsibilities

2006 to 2008

 

McKinsey & Company

 

Marketing and Sales Practice

 

Practice Specialist

 

• Managed all aspects pertaining to market research and insights generation as part of client-facing teams, including problem definition, questionnaire design, data analysis, and presentation of results and recommendations • Conducted pricing research for retail banks and telecom providers, including work in Eastern Europe and the Middle East. Methods applied range from simple correlation analyses to complex choice models. One client estimates overall study impact at 40-60 million Euros over 2-3 years • Supported work on new product development for financial services, such as developing service offerings for small business clientele using focus groups and ideation. Current work includes developing insights into consumer preferences in payments and liquidity management, focusing on key profitability levers for banks and processors • Managed branding research across a variety of industries and business objectives. - Assessed the brand value of a health care provider exposed to legislative reforms - Supported branding decisions in a post-merger situation in the insurance market, leading to the decision to maintain the purchased brand and phase in the acquiring brand slowly - Provided a comprehensive overview of the Nordic banking market's brand positions, and competitors' strengths and weaknesses

2006 to 2006

 

Bank of America

 

Card Services, Research and Development Lab

 

Vice President

 

• Responsible for ongoing customer loyalty and satisfaction studies. Guided redesign of research methodology to maximize utility as leading indicator for Card Operations churn rates • Managed in-house research operations, including survey research call center operations (35 stations), CATI programming, data preparation and analysis staff. Responsibilities included budgeting, people management and people development

2004 to 2006

 

MBNA America, N.A.

 

Research and Development Lab

 

Assistant Vice President

 

• Designed, implemented, analyzed and reported ad-hoc research from various sources, including ethnographic, focus group, (in-house) survey research, and account behavior analysis for various lines of business

2003 to 2004

 

University of Maryland

 

Robert H. Smith School of Business, Marketing

 

Research Assistant

 

Supported research programs of Rebecca Hamilton and Judy K. Frels, including developing a coding system for qualtitative data, and developing, executing, and analyzing a discrete choice experiment with estimation of individual-level utilities.

2002 to 2003

 

University of Maryland

 

Robert H. Smith School of Business, Decision, Operations & Information Technologies

 

Teaching Assistant

 

Taught statistics classes to undergraduate (2002) and graduate (2003) business students. Work included grading, 1-on-1 tutoring for part-time MBA students as well as teaching in classroom setting.

2000 to 2002

 

WO-Institut

 

n/a

 

Freelance Consultant and Data Analyst

 

• Co-developed and piloted an online research tool, resulting in an estimated 50% reduction of data collection time, 80% reduction of errors in data-sets, and 30% cost reduction during first application • Managed and reported national and international Employee Satisfaction Survey projects in medium-sized to large companies (including retail, manufacturing, utilities, and pharmaceutical industries)

1994 to 2000

 

University of Mannheim, Germany

 

Psychology (Methods; Work & Organizational)

 

Teaching Assistant; Research Assistant

 

Various positions, including • Copy editing for manual for experimental psychology software • Teaching assistant for undergraduate statistics (beginning during 3rd semester of my own studies) • Research assistant for special project on impact of mediated communication on team work (later labeled "virtual teams")

2000 to 2002

 

University of Mannheim, Germany

 

Psychology (Work & Organizational)

 

Project Manager

 

Managed all aspects (including budget and staffing) of ongoing research project on impact of mediated communication on team work


Career Accomplishments:
Associations/Societies

AAPOR


Consulting Services:
Selected Consulting Examples:
  • Conducted pricing research for retail banks and telecom providers, including work in Eastern Europe and the Middle East. Methods applied range from simple correlation analyses to complex choice models. One client estimates overall study impact at 40-60 million Euros over 2-3 years
  • Supported work on new product development for financial services, such as developing service offerings for small business clientele using focus groups and ideation, as well as developing insights into consumer preferences in payments and liquidity management, focusing on key profitability levers for banks and processors
  • Managed branding research across a variety of industries and business objectives. - Assessed the brand value of a health care provider exposed to legislative reforms- Supported branding decisions in a post-merger situation in the insurance market, leading to the decision to maintain the purchased brand and phase in the acquiring brand slowly- Provided a comprehensive overview of the Nordic banking market's brand positions, and competitors' strengths and weaknesses
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2002 to 2006   United States of America   Graduate studies, work for Bank of America and MBNA
2006 to 2008   EMEA   Work for McKinsey's European Marketing & Sales Practice, with engagements in or for clients in Sweden, UK, Spain, Italy, Germany, Czech Republic, Greece, UAE, USA, and Japan

Language Skills:
Foreign Language   Description
English   Studied and worked in the US (Mid-Atlantic region), worked for international management consulting company
German   Native German
Croatian/Serbian/...   Basic

Market Research:
Deep understanding of consumer view of the US card market, as well as Eastern European consumer markets in banking

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Training/Seminars

Developed and held seminar on value-based pricing for Eastern European banking client

Supplier and Vendor Location and Selection

5-year experience in finding, screening, and selecting market research vendors based on project needs and regional expertise

Other Skills and Services

Driven to develop optimal insights studies, starting with full understanding of business challenge to be addressed, and ending with providing actionable recommendations to address business challenge. Independent adviser to decide if market research is required, what type of market research, and what insights to expect at what cost.


 

Need the right expert?  We can help!

home       find an expert       request an expert       join our network       about us

Intota is now ORC Expert Advisory Services

FOLLOW ORC ON