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 Expert  726518

Expert in Custom Woodworking, Manufacturing, Recycling, Entertainment Center Wall Units Stretegic Planning

Available for your Consulting and Expert Witness Needs

California (CA)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise: Listed with other top experts in: 
Expert has been recognized by the American Furniture Industry as the "Grandfather" of the entertainment center he designed in 1981 and has become the symbol of this category of furniture. Expert is the founder of San Diego Design the manufacturer of his designs. From 1981 until sold in 1990 Expert developed and built his company worldwide. At peak annual sales volume at a $36,000,000 wholesale annual rate, Expert was named the SBA Small Business Man of the Year in 1987 and ranked number 14 in the Nation by ACE Associated Collegiate Entrepreneurs/YPO Young Presidents Organization for sales volume owned by a businessperson under age 30.

furniture industry


furniture manufacturing

Expert was the primary designer and developed as the leader in the American Furniture Industry all of the major designs and configurations in the Entertainment Furniture Category. His designs were world famous and copied by 1000'S of furniture factories.

wood product design for manufacturability

Expert was responsible for developing an extensive manufacturing system in Santee, California. He bought a 50,000 square foot Industrial land where he built the first factory of its kind, utilizing European style automation with an American labor force in a 20,000 square foot building. This factory became capable to produced over 600 entertainment centers per day. At this manufacturing level San Diego Design was able to supply and deliver their products to over 90% of the TOP 100 Furniture Retailers in the United States.

wood product manufacturing

Expert hired extensive experts from the woodworking furniture manufacturing industries to assist in the development of his factories. These experts from Industry were utilized to provide their expertise in factory engineering, employee productivity, industrial technology, air pollution control, sound abatement, compensation planning, strategic marketing and sales development management to build San Diego Design into the World leader of Entertainment Furniture.

wooden furniture



Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: San Diego, California;  Long Beach, California;  Santa Ana, California;  Anaheim, California;  Riverside, California;  Huntington Beach, California;  San Bernardino, California;  Chula Vista, California;  Garden Grove, California;  and Oceanside, California.

Often requested
with this expert:

Industrial Woodworking Machinery, Saw Safety, Accident...
Architecture, Interior Design, Furniture, Landscaping,...
Furniture Industry, Seating, Product Design, Marketing,...
Manufacturing and Warehousing Facility Layout Planning

Year   Degree   Subject   Institution  
1977   B.S.   Wood Technology and Furniture Design   San Diego State University  

Work History:
Years   Employer   Department   Title   Responsibilities

2007 to




Custom Design, Build, Recycle and Refinish Furniture




Expert has a hands on development of Furniture "conversion" products. "Anything in Wood" as his motto.

1997 to 2007


Danny Paris Investments, LLC dba: Amazing e Business


Property Management, Sales & Marketing


Managing Director / President / CEO


Developed custom "Branded" software to allow customers to build template web sites, then hosted these web sites. Created the first ATM machine advertising network of 30,000 ATM's Nationwide to sell this product. Managed his personal Real Estate portfolio to include, Industrial Buildings, Commercial Office, Industrial Condo, Residential Houses and a Condominium.

1993 to 2002


California Fast Cash, Inc. / dba: CA$HWAVE


ATM Sales & Service


Founder, Chairman & CEO


Developed Nationwide Sales & Marketing to build an ATM portfolio to be acquired in 2000 by E*TRADE. This strategic marketing alliance placed CA$WAVE as the number 1 ATM company in the World. This entire ATM portfolio was eventually sold to a public ATM Company called CARDTRONICS for $110,000,000 by E*TRADE with CA$HWAVE making up approximately $8,600,000 of this corporate sell off.

1979 to 1990


San Diego Design




Founder, Chairman & CEO


Sales, Marketing, Finance, Accounting, Manufacturing, Human Resource Development, Engineering, Production, Quality Control, Traffic,etc.. All aspects of the company development and function.

Career Accomplishments:

TEC The Executive Committee;

BBB Better Business Bureau;




DRE Department of Real Estate: Real Estate Salesperson License: State of California;

Department of Insurance, State of California, Life Agent;

Certified ATM Technician: Triton Systems, Inc., Tidel, Inc.; Cross International Technologies, Inc. / TRANAX, Inc.;

Aesthetics Medical. Inc. Microdermabrasion Certified Technician:

United States Small Business Administration Certificate of Training: Small Business Management;

United States Registered Trademark: CA$HWAVE Inoakvations Ocean Oak.

Professional Appointments

Founder / Chairman of the Board / CEO: San Diego Design, Inc., California Fast Cash, Inc. dba CA$HWAVE, Danny Paris Investments, LLC dba: Amazing e Business & Aesthetics Medical of California.


SBA Small Business Administration 1987 Businessman of the Year San Diego, California;

ACE Association of Collegiate Entrepreneurs Young Entrepreneur Awards: 1987; 1988 TOP 20;

Arthur Young / Venture Magazine: Entrepreneur of the Year 1986 Finalist;

Success Magazine Centerfold 1987;

INC Magazine TOP 100 Fastest Growing Company 1987,1988,1989 &1990;

Dale Carnegie & Associates, Inc. Effective Speaking & Human Relations;

Seventeenth Greater San Diego Science Fair 1971 Certificate of Merit.

Publications and Patents Summary

Patents: The 5552 Entertainment Center; Pending: The Triangle Three Leg Table.

Writing Book: B*TRADE.

Consulting Services:
Selected Consulting Examples:
  • Su Casa Index, Inc. Developed entire Business Plan for Nationwide roll-out, This business plan included a National Investor / Distributorship Strategic Sales & Marketing Network, Advertising, Price and Commission structure, Web site with fully integrated Store Front, Private Label Resale / Branding / Hosting / Intranet & Internet Web Site capability.
Recent Client Requests:
  • Expert in Automation of a Guitar making Operation.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Expert has extensive experience and success in litigation during his entire career primarily using the Small Claims Court as an outstanding method of collections for any unpaid accounts receivable under $7,500 and has settled numerous law suits under $1,000,000 in Superior Court. Expert has personally experience in depositions, Grand Jury Testimony, court hearings and all aspects of the legal system requirements for small business and personal too.
Recent Litigation Client Requests:
  • Expert witness intota for consulting on Woodworking Machinery expert witness in San Diego Area.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
1984 to 1987   Taiwan   Expert as the leader of Entertainment Furniture Designs developed a Traditional Product Line of Entertainment Furniture. This new product line was R & D and manufactured by several OEM manufacturing suppliers in Taiwan. Namely, Hong Kong Teak, Sunshine Lumber & Benny Su.
1984 to 1988   Mexico   Expert set up manufacturing in Tecate Mexico in several Maquillidora Factories with direct quality control and management. One factory called La Sierra OEM manufactured San Diego Design's Promotional Product Line in it's entirety.

Language Skills:
Foreign Language   Description
Spanish   Living and born in San Diego only twenty minutes from the Mexico / United States International Border at Tijuana has benefited Expert from the standpoint of being familiar with the Mexican culture and language. He also studied Spanish in the San Diego School District for 6 years.
German   Expert has studied German during 3 years of High School. This was recommended by a school counselor for Pre-Med, however the German Language is rarely spoken in the United States. Most of his recollection of German has faded away over the years.

Market Research:
Expert has over 30 in business. He is the Classic Entrepreneur, World Traveled, Professional Businessman with a well diversified background and exposure to all aspects of life, both personally and on a business level.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Expert was a member of the TEC The Executive Committee, has had personal training in Leadership Dynamics, Brian Tracy Phoenix Seminar, participated in TIP, BBB, SBA Score Program, Chamber of Commerce Member, PTA with his two children, CIF, California Interscholastic Federation High School Baseball Champion and two years all CIF Football Champion runner-up in San Diego.

Supplier and Vendor Location and Selection

Expert has extensive R & D product development, purchasing and vendor sourcing Worldwide in the Furniture Manufacturing Industry. Expert is not only a Native Californian Surfer, he has major experience surfing the Internet he discovered while in Maui, Hawaii at a High Tech Industrial Park in 1993.

Other Skills and Services

Expert is a well seasoned executive with massive experince through out his life. His career has given him the gift of knowledge and awareness to become a great leader and teacher to other business owners of small business. His visionary skills and real world experience makes him an outstanding sounding board for creative ideas, marketing strategic planning and sales development in any arena of business. He is available to assist and consult other up and coming small business owners attempting to navigate the "shark" infested waters and facing the "betrayals" from the many life obstacles they are facing as they build their own future.


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