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 Expert  726605

Expert in CEO, Consumer Products, Personal Care, Fragrance, Home-Fragrance, Product & Brand Development.


Available for your Consulting and Expert Witness Needs

Washington (WA)
USA
Education Work History Consulting Services Expert Witness Market Research

Summary of Expertise: Listed with other top experts in: 
The expert is credited with revolutionizing the candle industry in 1994 with the first "Aromatherapy" candle brand, and achieved over $100 Million in retail sales in a short 6 year period with products created for Luxury, Mass and Club retailers. The expert is a skilled perfumer creating virtually all fragrances used in his brands in addition to utilizing his skills to work with fragrance houses in the creation of additional fragrances. One specific area of expertise by this expert is his proven and unique ability to create or choose fragrances specific to a market, specifically the expert is able to ascertain suitability of a fragrance by consumer demographic with significant success. In recent years, the expert has utilized his skills with fragrance to create scented products for Ultra-Luxury brands, Mass brands and Mass Private Label brands of Personal Care and Home-Fragrance products with retail sales of all brands in excess of (an additional) $100 Million in retail sales since 2000. Experts fragrance skills have been featured by nearly every major fashion magazine editor, to include features in VOGUE magazine on his unique ability to select or create unique fragrances for a specific consumer demographic. Expert maintains relationships with many U.S. and International fragrance houses, and is able to work with other perfumers in the development or revision of fragrances for clients who wish to retain existing relationships, yet seek alterations or new product additions to scented products. Experts notoriety in the fragrance and fashion category can be helpful with press efforts for new product development.
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aroma

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essential oil

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fashion

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fragrance

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scent

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perfume

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odor control

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air odor control

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home fragrance

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household product

The expert has developed from conception to retailer launch numerous personal care brands sold through independent, specialty independent, luxury, luxury chain, and the world's largest retailers including discount, discount mass, mass and mass club retailers. Products developed include Bar Soap, Liquid Soap, Specialty Liquid Soap, Lotion, Hair-Care, Skin Care and Specialty Personal Care items. Products developed range from basic to ultra-luxury, and expert is proficient at each step in the development process including product conception, branding, packaging, formulation and product development and manufacturing (in house and contract manufacturing) Expert has developed private label programs for the nations largest retailers from conception to launch with significant success. Expert has worked with small niche brands in the creation of new products, as well new companies in the development of a brand, product and launch strategy. Expert maintains significant relationships within the Bar Soap, Liquid Manufacturing and Specialty Manufacturing industry, as well as personal care ingredient and component suppliers and cosmetic chemists. Expert consults on a regular basis for a Fortune 100 Retailer, and is credited in developing the Retailers most successful private label personal care brand.
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bar soap

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common soap

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consumer product

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cosmetic product

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cosmetic product development

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consumer product packaging

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cosmetic product formulation

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cosmetic product manufacturing

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cosmetic product package

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cosmetic raw material specification

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cream

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exfoliation

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hair

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hand lotion

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herbal product

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liquid soap

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lotion

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new consumer product development

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new product assessment

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personal care product

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shea butter

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skin

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skin care cream

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skin care product

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soap manufacturing

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over-the-counter cosmetic

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new product design

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bath and body product

The expert is a very insightful, experienced and dedicated advocate for his clients seeking assistance in the consumer products categories, especially within the personal care, home-fragrance, fragrance and private label categories. The expert is extremely proficient in the conception, development, market analysis, brand management, design, marketing, innovation (packaging & product), manufacturing (in-house or contract manufacturing), and launch of existing or new consumer products.
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consumer product marketing

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new product market survey

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design process

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graphic arts

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innovation

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market positioning

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market research

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new product development

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retail product

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branding

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market development

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market trend

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market entry strategy

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marketing

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marketing brand management

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niche marketing

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primary packaging

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consumer product design

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product design

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private label

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product innovation

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product prototype management

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retailing

The expert has 15 years of experience in the manufacturing of Personal Care and Home Fragrance (Candle and Diffuser) products. Expert has built 3 manufacturing facilities for in-house production, and has managed contract manufacturing relationships with bar soap, liquid soap, fragrance, candle and home-fragrance product manufacturers. Expert is especially qualified to develop or improve brand owner / manufacturer / contract manufacturer manufacturing processes leading to quality, productivity, reliability, cost control, profitability and ultimately a competitiveness necessary to succeed. Expert has directly managed, and advised, audited and developed Standards of Operating Procedures for both clients and manufacturers within the fragrance, personal care, and manufacturing industries for in-house and contract manufacturing. Expert is proficient in taking an entrepreneurial environment, and implementing operations and procedures to provide the structure necessary to succeed long-term.
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contract manufacturing

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Current Good Manufacturing Practice

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manufacturing cost analysis

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manufacturing cost control

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manufacturing facility

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manufacturing process development

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manufacturing process optimization

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manufacturing productivity

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manufacturing profitability

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product management

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project management

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quality management

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Apple computer

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production management

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project cost management

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supply chain management

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supply management

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database management

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co-packer control

Expert has successfully managed over 300 employees as CEO, raised private and institutional capital, consulted through two acquisitions and one merger. Expert is directly responsible for the development, brand management, manufacturing, sales, and public relations for brands exceeding $200 Million in Retail sales. Expert is especially capable of identifying a company / brand strengths, opportunities, challenges, weaknesses, and implementation of an effective, yet simplistic direction to achieve the stakeholders short, and long-term goals.
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executive management

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mergers and acquisitions

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corporate turnaround

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leadership

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sales management

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retail management

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process innovation

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process management

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plant management

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management

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legal matter management

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crisis management

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cash management

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contract service management

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business management

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leadership development

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leadership training

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mentoring


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Seattle, Washington;  Tacoma, Washington;  Bellevue, Washington;  Everett, Washington;  Federal Way, Washington;  Kent, Washington;  Yakima, Washington;  Bellingham, Washington;  Lakewood, Washington;  and Renton, Washington.

Often requested
with this expert:

Cosmetics & Fragrance Marketing, Product & Brand...
Creating Fragrances, Evaluating Fragrances, Perfumery,...
Aromatherapy and natural/ organic product consultation,...
Process Chemistry - Fragrances - Fluorine Chemistry

Education:
Year   Degree   Subject   Institution  
1989   CONFIDENTIAL   CONFIDENTIAL   CONFIDENTIAL  

Work History:
Years   Employer   Title   Responsibilities

1994 to

 

(Undisclosed)

 

Consultant

 

Expert has consulted in the Fragrance, Personal Care, Candle and Home-Fragrance industry since 1994. Expert has previously been a principal with personal care and home-fragrance product companies, and is currently a partner in a niche fragrance company.


Consulting Services:
Selected Consulting Examples:
  • Expert is an ongoing consultant for a public Fortune 100 retailer which owns a private label brand created by expert. The private label brand is the most profitable, and successful brand for the retailer.
  • Expert is currently consulting for a small niche fragrance brand in the development of personal care products for the luxury market.
  • Expert created fragrances and home-fragrance products for a luxury brand sold in many U.S. and International luxury retailers.
  • Expert consulted with a large U.S. retailer in the development of a large Private Label program which resulted in more than $50 Million in sales.
  • Expert provided expert opinions for a leader in the fragrance industry for use during litigation.
Recent Client Requests:
  • Expert for consulting on a new bio-based candle products and technologies.
  • Expert in Potential US Manufacturing Facility.
  • Expert for consulting on Methods and/or Materials to Mask/Control ODOR of FAME.
  • Expert in Bar Soap Manufacturing Process.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Expert has provided legal opinions for principals of Fortune 100 Brands & Retailers, and their counsel.
Recent Litigation Client Requests:
  • Fragrance industry Expert needed to consult regarding differences in retail v. Manufacturing in fragrance industry.
  • Cosmetic product expert testimony for consulting on trade secret misappropriation claim.
  • Expert in contract manufacturing of personal care products for IRS tax litigation.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
Expert is highly regarded as an industry "trend setter" creating unique items and technologies within the fragrance, candle, home-fragrance and personal care products categories.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Training/Seminars

Expert gives fragrance education events at luxury retailers including Barneys of New York.

Supplier and Vendor Location and Selection

Expert has sourced fragrance, personal care ingredient, candle & home fragrance ingredient and manufacturing sources throughout the U.S. since 1994.

Other Skills and Services

Expert serves as a consultant, and board member for leading consumer product companies and retailers.


 

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