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 Expert  726976

Expert in Packaging: All Types and Processes. Developments, Cost Savings, Complexity Reductions, Sourcing

Available for your Consulting and Expert Witness Needs

United Kingdom
Education Work History Consulting Services Expert Witness

Summary of Expertise:

Listed with other top experts in: 

Expert has spent over 24 years designing consumer products & packaginng for consumer goods across all categories from fresh, chilled, ambient, frozen foods, beverages, toiletries, cosmetics, fragrances, household, home ware, clothing, toys, hard goods, automotive, electronic, etc etc categories. Her experience spans all forms of packaging: Extensive experience of innovation, new product development, cost reduction & buying. Enjoys establishing teams, building a team culture, defining & achieving a vision, managing & developing people. Innovative - actively identifies & applies new technologies from leading edge industries & motivates organisations to adopt to deliver step-changes in NPD. Proactively challenges the status quo, champions new ideas, motivates organisational change & implements novel approaches with a proven record of success. Excellent project management, budgetary planning & control. Keen commercial awareness. Selection & management of strategic global technologies & business partners. A personable, focused team player used to working in a fast moving commercial environment, able to operate successfully at strategic & operational levels. A graduate, MBA & Member of the Institute of Packaging qualified Senior Manager. Specialist hands-on knowledge of packaging industry & all packaging & print materials & processes. Excellent network of contacts.

consumer product design


consumer product packaging


food package


dairy product package


frozen food package


plastic food package


extended shelf-life packaging material


flexible package


dairy product packaging material




cosmetic product package


household appliance packaging process


household product packaging process


plastic component design


plastic package


rigid plastic package

Show Secondary and Basic Areas of Expertise

Year   Degree   Subject   Institution   Honors
1994   MBA   Production Systems Design   Aston Business School  
1986   BSC (Hons)   Biochemistry & Applied Molecular Biology   University of Manchester Institute of Science & Technology   2:1 Honours

Work History:
Years   Employer   Department   Title   Responsibilities

2002 to 2009


AVA packaging solutions Ltd




Managing Director


1999 to 2002


Sara Lee Household & Body Care


Packaging Development




Reporting to the Marketing Director & leading a department of 7 within the UK's top branded household & body care manufacturer. UK sales of £125 million with UK packaging spend of £12 million. Achievements: • Focused unclear development approach into 2 clear streams: innovation & implementation. Created & managed a highly productive & respected innovation/design department & an implementation function by restructuring & recruitment. Identified vision, strategies & responsibilities of new teams & led team building. Developed direct reports. • Selected European strategic business partners for plastic injection, injection-stretch blow & blow moulding. • Introduced several new technologies on live projects to deliver £300k cost savings, reduce lead-times typically by 10+ weeks & minimise project risk. • Planned & controlled a fixed cost budget of £300k, delivering 9.5% savings against a target of 2%. Successful capital expenditure requests of £20k. • Compressed NPD lead-times by identifying & applying new technologies, suppliers & processes. Introduced an industry-unique in-house design facility using 3D Computer Aided Design (CAD). Evaluated all rapid prototyping & tooling techniques & presented strategy to Executive Committee & R&D VP. • Created a state-of-the-art Apple Mac studio & digital image management system to control all graphics & printed materials delivering £375k savings in 2 years. Evaluated 3rd party repro suppliers v in-house facility. Introduced a new repro supplier to improve quality & service at 20% lower cost, £25k savings. • Active in cross-company Consumer Insight Innovation & Achieving Performance Excellence teams. • Managed & delivered 50+ UK & international developments across multiple categories on ambitious timescales & within budget. • Designed & planned a dedicated packaging design/development room, specified furniture, furnishings, CAD hard & software & negotiated costs. Managed the process with directors & suppliers. • Led department to achieve 1 WordStar, 4 Starpack & 2 Technical Innovation Awards. Granted world-wide patent for innovative cost saving development. Pushed boundaries of packaging manufacturing technologies.

1996 to 1999


Safeway Stores Plc




Category Packaging Mngr; Packaging Proj Mngr


Responsible for delicatessen, dairy, bakery, grocery, produce, clothing, beers, wines & spirits. UK sales of £9.5 billion & corporate packaging spend of £350 million. Achievements: • Delivered £3 million cost savings by buying, supplier selection & focusing on product cost & pioneered a new approach to negotiation. Gained support & changed processes. • Conducted audits & tenders to select approved suppliers - consolidated from 200 to 60 key partners. • Key management member in establishing the packaging team & recruitment/training of staff. • Managed 30k own-brand products accounting for 46% of total sales by creating a focused department to control & develop all aspects of packaging. • Introduced 1,500 lines annually - specifying the packaging, negotiating price & allocating the business. • Leadership of in-house packaging development to enhance innovation, commercial benefits & swift project implementation. Delivered several new innovations on time & won Starpack Award. • Rationalised variation & complexity to optimise specifications enabling economies of scale. • Introduced a system for full involvement in the NPD process with a ‘fast-track' route to cut time & complexity. • Championed development of block bottom bag stand up format for rice with tamper evident reclose label & easy peel open, no-tear film development to win a Starpack Award. Now category norm for rice, pastas & dry fruits.

Consulting Services:
Selected Consulting Examples:
  • Sainsbury's Supermarkets Limited – total project management of initial 2,100 lines for TU homeware range. Defined processes & priorities to successfully introduce within 3 months before Sainsbury's department set up.
  • Tesco - established packaging & identification rules for suppliers to enable right product from depot to right store shelf in the right time. Established merchandising principles for Health & Beauty. Delivered packaging costs for componentry to assess format, weight reduction, recycled content strategies.
  • Marks & Spencer & Kettle Produce – referred by M&S to develop many fresh food packaging projects.
  • Masterfoods - developed retort drinks bottles for nutritional drinks. CAD design, prototypes & visualisations. Mars – design & delivery of enhanced convenience & performance drinks straw / spoon for thick shakes.
  • William Grant & Sons - development of NPD process & packaging development guidelines & checklists.
Recent Client Requests:
  • Expert in beverage packaging design and manufacture for consulting on Beverage container design and manufacturing.
  • Expert in Package Cost Reduction to review cost saving options.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.


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