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 Expert  727257

Expert in Specialty Chemicals Markets of Polymers, Resins, Plastics, Paint, Coatings, Adhesives and Composites


Available for your Consulting and Expert Witness Needs

Delaware (DE)
USA
Education Work History Consulting Services Expert Witness Market Research

Summary of Expertise: Listed with other top experts in: 
Expert is a management consultant specializing in the specialty chemicals markets of polymers, resins, plastics, paints, coatings, adhesives and composites. Expert has a deep knowledge of the value chains in which these products are produced, sold and used. Commercially he can speak about overall industry structure, competitive dynamics, market conditions, pricing trends, cost trends, regulations and customer behavior. Expert is a chemical engineer and can also speak about the process technology for these materials as well as the performance attributes and how specialty chemicals are positioned from a cost/benefit perspective.

Expert has 30 years of industry experience, 22 years as a business manager with DuPont and Quaker Chemical, and 9 years as an independent consultant.

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acrylic paint

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anti-corrosive coating material

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automobile undercoating

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automotive coating material

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automotive paint

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chemical-resistant coating material

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clear coating material

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coating crosslinking

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coating selection

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coating system

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coating technology

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commercial coating

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commercial paint

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corrosion-resistant aluminum coating

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electrochemical coating material

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electrocoating

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electrostatic paint

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emulsion coating material

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epoxy coating material

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epoxy resin diluent

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exterior coating

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exterior paint

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extruded plastic

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high-performance paint

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high-performance protective coating

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latex paint

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liquid coating material

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metal coating material

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paint formulation

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paint industry

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paint mixing

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paint raw material

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paint specification

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paint stability

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paint technology

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plastic material property

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plastic specification

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plastics business development

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plastics competitive intelligence

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plastics research and development

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polymer adhesive

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polymer coating material

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polymer marketing

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powder paint

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protective coating material

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solvent soluble acrylic resin

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synthetic resin

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synthetic resin application

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synthetic resin product development

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coating industry

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coating manufacturing


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Philadelphia, Pennsylvania;  Allentown, Pennsylvania;  Reading, Pennsylvania;  Bethlehem, Pennsylvania;  Elizabeth, New Jersey;  Trenton, New Jersey;  Camden, New Jersey;  Wilmington, Delaware;  Baltimore, Maryland;  and Alexandria, Virginia.

Often requested
with this expert:

Paint and Coatings Process Engineering
UV/ EB Coatings, Paint, Plastics, Failure Analysis,...
Polymers, Plastics, Elastomers, Compounding, Multi-Phase...
Adhesives for Medical Device, Biotech, Pharmaceuticals,...

Education:
Year   Degree   Subject   Institution   Honors
1980   BS   Chemical Engineering   Kansas State University   Honors Program

Work History:
Years   Employer   Department   Title   Responsibilities

2004 to

 

(Undisclosed)

 


 

President

 

Expert is the Founder and President of StrategyMark

2006 to 2008

 

Quaker Chemical

 

Coatings

 

Global Director - Coatings

 

Expert was responsible for starting up a new business platform focused on UV-curable coatings used to coat metal and concrete

1999 to 2006

 

ChemQuest Group

 


 

Vice President

 

Expert was a partner responsible for managing the coatings practice including client relationships as well as project management.

1981 to 1999

 

DuPont

 


 

Industrial Coatings Marketing Manager

 

Expert was in progressive positions in the Engineered Polymers, Automotive Coatings and Industrial Coatings businesses eventually managing the profit/loss for the Industrial Coatings business.

1980 to 1981

 

PPG

 


 

Process Engineer

 

Expert worked as a process engineer supporting operations at the Beaumont and Lake Charles plants.

1978 to 1979

 

Sun Oil

 


 

Summer Intern

 

Expert was a summer intern process engineer for two summers supporting refinery operations.


Consulting Services:
Selected Consulting Examples:
  • A major university in the Southeast US developed a new resin based upon castor oil and soybeans, all renewable resources. The university wished to create a start-up company to commercialize the technology but did not have the ability to assess the market opportunity nor determine its commercial value. As a result, StrategyMark was chosen by the university to work with the professors who developed the technology to analyze the commercial opportunity, develop business model options and to write a full business plan. Of particular interest to the client was determining the optimal business model - whether to sell resin or to sell paint made from the resin.The project included:• Consumer Research to determine consumer interest in paint made from renewable resins, validate the tradename and test the price point.• Industrial Research and interviews with major resin producers to judge interest and to investigate the value of bio-renewable resin, either for merchant sale by the university and/or technology license to resin producers.• Development of three alternative business models, including financial analysis for each, to assess the net present value of expected cash flow and determine the best model. From this analysis a valuation was developed for the business along with an exit strategy.• Development of a detailed Business Plan which included sales, marketing, and operations. The client implemented the recommendations and successfully entered the market as a paint producer. Ultimately, the client used the financial models from the project to attract private investors and exit the business.
  • A Fortune 50 chemical company developed a family of polyurethane dispersion resins and was preparing for commercial development of a business in the coatings and adhesives markets. Of particular interest was the market for coatings used to finish leather for automotive seating, fashion wear, purses and shoes. The market is well-established yet believed by the client to be attractive, and the client wished to validate their understanding of the opportunity and to develop a high-level assessment of the viability of entering this market.The project with StrategyMark included:• Industrial Market Research to determine the market size and growth rate, segmented by end-uses (automotive, fashion, shoes).• Competitive intelligence of key competitors with estimates of their cost structure and profitability and overall competitive strategy including end-use and geographic focus, cost structure, profitability and product technology.• Detailed technical interviews of potential customers to determine the strength/weakness of the existing suppliers, switching costs, role of specifications and likelihood to switch.• Analysis to determine the best segments to target based upon opportunity size, ability to quickly penetrate and lowest competitive barriers The client successfully entered the leather coatings market by avoiding the markets where entrenched competitors had an advantage and by creating new applications for the technology.
  • A major Fortune 100 chemical company developed a new nano-sized mineral smaller than the wavelength of visible light yet larger than the wavelength of UV light – a perfect material for screening the harmful effects of UV on materials of construction such as plastics and paints. The client needed to assess the commercial opportunity including market size, economics versus incumbent UV screeners, customer acceptance and to develop a high-level market entry strategy.The project with StrategyMark included:• Industrial Market Research to identify and profile the existing incumbent UV screeners including pricing, efficacy, market size, and key competitors.• Value Chain Analysis to assess the value that incumbent screeners deliver throughout the value chain along with an estimate of the value created by the new nano-mineral screener.• Detailed technical interviews of potential customers to determine the advantages/disadvantages of the new nano-mineral including switching costs, likelihood to switch, role of end-user specifications and general barriers to market entry.• Analysis to determine the best segments to target based upon opportunity size, ability to quickly penetrate and market access.The client was able to identify the end-uses with the highest probability of success as well as identify additional technical work needed to better understand their value proposition
  • A major chemical producer was negotiating the licensing of a novel conductive polymer technology that had shown potential as an anti-corrosion additive for paints and coatings. In order to complete the negotiations, the client needed a valuation of the technology based upon its potential to displace incumbent corrosion additives. The client engaged StrategyMark for a project to assist in the valuation. The project included:• Industrial market research to determine the market size and growth rate of incumbent corrosion additives, segmented by end-uses (industrial maintenance, automotive).• Value chain analysis of the anti-corrosion paint and coating market to understand the value realized by paint formulators and end-users by both incumbent additives and the new conductive polymer.• Competitive intelligence of key competitive producers of conductive polymers to assess their progress in entering the corrosion additive market with estimates of their cost structure, profitability and overall competitive strategy including end-use and geographic focus, and product technology.• Detailed technical interviews of potential customers to determine the strengths/weaknesses of the existing suppliers, switching costs, role of specifications and likelihood to switch.• Cash flow models of several market-entry scenarios used to calculate net present value and ultimately place value on the technology license.The client ultimately negotiated a favorable license agreement and entered the market within six months.
Recent Client Requests:
  • Expert for consulting on Structural adhesives.
  • Expert in market research on industrial maintenance for consulting on UV cure used in Composites.
  • Expert in nylon powders.
  • Expert in Intumescent Coatings for consulting on Water Based Thin Film Intumescent Coating.
  • Expert for consulting on Conference call for inforamtion for a mutual client.
  • Acrylamid expert for consulting on Acrylics.
  • Expert in polyurethane processing for consulting on covering rolls and other shapes to provide an extremely tough long wearing surface.
  • Composite paint expert for consulting on existing paint process.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Expert has provided consulting and advisory services for the plaintiff in a major anti-trust case in the specialty chemicals industry
Recent Litigation Client Requests:
  • Association of expert in industrial paints for consulting on Workshop flooring at a bus depot.
  • Polymer expert philadelphia for consulting on.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2005 to 2006   Germany   Expert conducted a major global study of the powder coatings market for a major producer located in Cologne
2004 to 2006   Netherlands   Expert provided consulting work for Quaker Chemical in the Netherlands, eventually becoming an employee of the company and managing a small team located outside Amsterdam
2004 to   Australia   Expert and StrategyMark collaborate with a consulting firm located in Perth requiring frequent communications and travel
2004 to 2006   UK   Expert provided consulting work for Quaker Chemical in the Netherlands, eventually becoming and employee of the company and managing a small team located outside Amsterdam
1988 to 1988   Brazil   Expert conducted a market development training program lasting one week for a team located in Sao Paulo

Market Research:
Expert is an expert on the specialty chemicals industry and is a regular contributor to trade journals and the media. His expertise covers the entire value chain including market conditions, competitive dynamics, supply/demand balance, pricing and cost trends and regulatory action.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Training/Seminars

Expert developed a training course on Paint and Coatings Industry for executives attending the Executive Training program at University of Southern Mississippi.

Expert has also developed a custom training program on industrial value chain analysis.


 

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