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 Expert  727304

Expert in Cosmetics & Fragrance Marketing, Product & Brand Development, Advertising, Distribution & Licensing

Available for your Consulting and Expert Witness Needs

New York (NY)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise: Listed with other top experts in: 
For over 30 years Expert has been in the Cosmetic and Fragrance Industry in the areas of Training, Product Development, Sales and Marketing for 3 major companies - Elizabeth Arden, Lancome and Tiffany. She then established her Global Consultancy specializing in Strategic Brand Development, Creative Product Marketing, Advertising & Promotion and Licensing, and was retained as a consultant and project leader for companies such as Avon, Bath & Body Works, Burberrys, Chanel,Lancaster, Oilily, Trish McEvoy.

She has developed initiatives in the areas of: Air Freshener, Home Fragrance, Candles, Health & Wellness, and for the past 4 years in the area of Environmental Scenting and Custom Perfumery. Expert is a frequent Guest Speaker at Industry Events and has established her company as a Global Product Development and Strategic Branding Company and has developed many cosmetic and fragrance initiatives.

Expert's primary expertise is in the Fragrance Area in Marketing, Sales, Distribution, Product Creation, Advertising and Promotion. She has also developed color cosmetics, bath and body products, men's grooming products, and is also has expertise in Environmental Scenting for Hotels, Spas, Casinos and Resorts by offering scent-branding as a strategy for those properties. Expert is a recognized expert in the Cosmetic and Fragrance Industry and her company offers Custom Scent events, Bespoke Perfume experiences & Ambient Scenting.

She has been retained as an expert witness' by large New York and Washington Law firms for her expertise as an Expert Witness.


bath and body product






cosmetic industry


cosmetic product


cosmetic product development


cosmetic product environmental effect


cosmetic product formulation


cosmetic product manufacturing


cosmetic product package


cosmetic safety testing


cosmetic stability




perfume chemistry


personal care product


personal care product sensory evaluation




sensory evaluation


cosmetic marketing


fragrance marketing



Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York;  Yonkers, New York;  Newark, New Jersey;  Jersey City, New Jersey;  Paterson, New Jersey;  Elizabeth, New Jersey;  Bridgeport, Connecticut;  New Haven, Connecticut;  Hartford, Connecticut;  and Philadelphia, Pennsylvania.

Often requested
with this expert:

CEO, Consumer Products, Personal Care, Fragrance,...
Creating Fragrances, Evaluating Fragrances, Perfumery,...
Skin Care, Body Lotions, Hair Care, Cosmetics Product...
Personal Care Cosmetics, Skin Care, INC Regulations,...

Year   Degree   Subject   Institution  
1973   BA   Speech and Drama   University of Cape Town,  
1975   LTCL Degree   Teaching   Licentiate College of London  
1974   B Econ   Economics and Legal Theory   Birnam Business School, Johannesburg South Africa  

Work History:
Years   Employer   Department   Title   Responsibilities

1992 to


Expert's Firm





Expert established her company Scenterprises and oversees Product Development, Marketing, Strategic Branding for clients who seek to enter the Cosmetic and Fragrance Industry, as well as for Cosmetics and Fragrance companies. For the past 20 years she has consulted with many leading companies such as Avon, Air Aroma, AromaSys,Bath & Body Works, BrandAroma, Burberrys, Chanel, Lancaster, Trish McEvoy and developed major fragrance and cosmetic initiatives for them.

1987 to 1990


Tiffany & Company


Fragrance Marketing


Vice President, Marketing


Expert developed and launched the first Tiffany fragrance in specialty and department stores in the USA and Internationally. She was responsible for the development, launch and management of the first fragrance for Tiffany and the development of the Men's fragrance Tiffany for Men.

1984 to 1987


Lancome, Paris




Marketing Director


Expert was responsible for the brand management of Women's Fragrances such as Magie Noire and O de Lancome, as well as the development of the new fragrance Tresor. She also developed and launched the men's treatment collection PROGRAMME HOMME in the USA.

1978 to 1984


Elizabeth Arden




Marketing Manager


Expert began her career at Elizabeth Arden in 1978 and had experience in Sales, Training, Product Development and Marketing. For 6 years, Expert had several executive positions such as National Training Manager, Marketing Manager for Color Cosmetics, and then Marketing Manager for Fine Fragrance Division. Elizabeth Arden was owned by Eli Lilly at that time but has since been acquired by Scott Beattie and the company is now headquartered in Florida with offices in New York.

1997 to 2002


Fahion Institute of Technology


Cosmetic and Fragrance Marketing


Adjunct Professor


She developed the undergraduate curriculum for the Cosmetics & Fragrance Marketing course and students were graded on the presentation of their Business and Marketing Plan.

2014 to 2015




Cosmetic & Fragrance


Adjunct Professor


Expert is the Adjunct Professor of Cosmetic & Fragrance Marketing at Expert's Firm and has developed an interactive, hands-on approach to marketing.

Career Accomplishments:

CEW - Cosmetic Executive Women; FGI - Fashion Group International, Board Member of Batoto Yetu - non-profit children's Dance Group



Professional Appointments

Board Member of Mills Mansion, Rhinebeck NY.

Publications and Patents Summary

She has written many articles and has been published in various trade and consumer publications on Fragrance Marketing, Packaging and Industry Trends.

Selected Publications and Publishers  
 - Global Cosmetic Industry  
 - Beauty Fashion  
 - Best Ever You  

Consulting Services:
Selected Consulting Examples:
  • Consulted for Avon Products Inc and spearheaded four different initiatives - Air Freshener Business; Diane Von Furstenberg Home Fragrance Collection; Avon Candles - Beauty Begins at Home; Avon Wellness - Inner and Outer Beauty.
  • Developed the Marketing and Distribution for Oilily Cosmetic and Fragrance Products into US Distribution.
  • Developed the first three perfumes for Trish McEvoy and the distribution strategy into Specilty Stores into the USA.
  • Headed up the Sales and Marketing for Environmental Scenting Companie, AromaSys, Brandaroma and Air Aroma for scent-branding into Hotels, Casinos, Resorts and Spas.
  • Consulted with and developed brand initiatives for companies such as Burberrys, Coty, Danskin, Lancaster, in the areas of strategic brand marketing and Licensing.Developed fragrances for international companies and celebrities e.g. A spokeswoman and Actress in Angloa and independent companies in the USA who are interested in developing a Fragrance Brand.
Recent Client Requests:
  • Expert in fragrance company to help with due diligence.
  • Expert in cosmetic formulation chemists for consulting on Hand sanitizing formulation.
  • Expert in Personal hygiene product launch.
  • Expert in cosmetic distribution for consulting.
  • Consumer product expert needed for consulting regarding a new skin care product line.
  • Expert for consulting on Methods and/or Materials to Mask/Control ODOR of FAME.
  • Expert for consulting on Fragrance Manufacturing.
  • Fragrance expert for consulting on Fragrance Development.
  • Cosmetics marketing expert
  • Fragrance expert for consulting on Fragance Coaching.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Expert has been retainted as an Expert Witness on several cases. She was retained as an Expert Witness for the Plaintiff in an Arbitration Dispute between two major International Fashion and Fragrance companies. The nature of the dispute was that the defendant did not use their 'best efforts' to promote and advertise the plaintff's brand which was also distributed into second tier channels of distribution or Grey Goods Market, thereby diluting and tarnishing the brand's image. Expert's Report and testimony was very effective and the Plaintiff won the dispute and went on to recoup losses and also regain their trademark.

In another case, Expert was retained as an Expert Witness in a trademark infringement dispute and wrote an expert report.

Recent Litigation Client Requests:
  • Expert cosmetics litigation for consulting on in lipstick, mascara and other cosmetics.
  • Cosmetic and fragrance marketing expert for consulting on litigation involving cosmetic collection.
  • Construction lending expert witness for construction loan lender liability litigation case.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Language Skills:
Foreign Language   Description
French   She is proficient in French.

Market Research:
Her insights in the industry revolve around the competitive nature of the industry which includes strategic distribution channels, proliferation of launches, customer needs, innovative technology and sales and marketing initiatives.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

She developed Training Courses for Elizabeth Arden and currently runs Training Seminars for the Custom Perfumery business she spearheads.

She was also Adjunct Professor of Cosmetic and Fragrance Marketing at FIT - Fashion Institute of Technology for 5 years, developing the curriculum for the undergraduate two-year course.

Supplier and Vendor Location and Selection

Throughout her career, Expert has sourced and located vendors and suppliers in the cosmetic and fragrance industry to manufacture fine quality products. In particular for brands such as Tiffany, Burberrys, Trish McEvoy and Lancaster which were all start-up brands.

Other Skills and Services

She has been an Industry Expert and Guest Speaker at many Industry Functions also appearing as a spokesperson for several brands and being interviewed live on television about fragrance trends.


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