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 Expert  727501

Expert in Retail In Store Bakery, Marketing, Sales and Supply Chain; Food Service Branding, Supply Chain

Available for your Consulting and Expert Witness Needs

North Carolina (NC)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has over 30 years' experience selling and marketing products to retail in-store bakeries. He has had hands-on experience with doughnut, cake and dessert icings. Helping to identify, specific gravity, yield and shelf-life attributes that would enhance the value of offerings in each product category.

Expert also has intimate knowledge of fruit filling formulation and product marketing/sales, including supply chain purchasing and distribution. In each area Expert has extensive knowledge of the marketplace, trends, competitors and price elasticities.

Since 2007, Expert been appointed Adjunct Professor of Marketing at Expert's University. He has taken his 30+ years of experience into the classroom teaching the following subjects: Principles of Marketing, Business to Business marketing Management and International Marketing Management.

Expert also has two commercially successful patents which have been licensed exclusively to one of the worlds largest privately-held industrial and ingredient weighing firms. Expert has also consulted for one of the largest, privately-held commercial baking companies. His applied expertise assisted the firm in making the "correct" strategic decision NOT to enter a segment of the market (food industry) where they did not possess core competencies and/or differentiated value that would distinguish the firm in the marketplace.


baked food product


bakery product functional ingredient




dessert cake


fruit pie


pastry filling




starch product

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Charlotte, North Carolina;  Winston Salem, North Carolina;  Asheville, North Carolina;  Gastonia, North Carolina;  Concord, North Carolina;  Greenville, South Carolina;  and Johnson City, Tennessee.

Year   Degree   Subject   Institution   Honors
1974   MBA   Marketing and Finance   Creighton University   Beta Gamma Sigma Natl. Jesuit Hororary Society
1972   BSBA   Marketing   Creighton University   Awarded Graduate Internship in Business
1969   AA   Philosophy   Rock Valley College  

Work History:
Years   Employer   Department   Title   Responsibilities

2007 to


(Undisclosed University)




Adjunct Professor-Marketing


Expert teaches Principles of Marketing, B2B Marketing Management and has taught International Marketing Management.

2008 to 2009




Food Service


Territory Manager


Expert was responsible for developing an assigned territory for a broad range of food service products marketed to "street" and national accounts.

1985 to 2008


HC Brill Company


Retail In-Store Bakery and Foodservice


Corporate Bakery Account Manager


Expert was a Regional Manager in the Southeast, Director of Marketing, Division Manager for Fruit/Soft Fillings, Developed the Company's Sales Training Program and Managed the Company's largest bakery distributor with 23 locations in the U.S. and Canada.

1982 to 1985


Baker Perkins




Director of Marketing


Expert developed the tactical and strategic marketing plans for (at the time) the world's largest manufacturer of commercial bakery systems...ovens, proofers, rounders, etc. Expert also started the Company's re-manufacturing division, which sought to purchase in the secondary Baker Perkins machinery, transport back to the plant for re-building/outfitting.

1975 to 1982


Valmont Industries/Valley, Ne.


Corporate Planning


Strategic Planning Director


Expert held many positions during his time at Valmont: Strategic Planning Director; Electronics Division Manager; Director of Marketing; and Marketing Analyst.

1973 to 1975


Omaha National Bank


Proof and Transit


Manager Proof and Transit


Expert's last position before leaving for Valmont Industries was as Manager of the Proof and Transit departments which balanced the bank's deposits to the Omaha Fed account daily. Expert arrived at the bank as its first Graduate Intern from Creighton University.

Career Accomplishments:

Expert was awarded the first Graduate Internship in Business at Creighton University located in Omaha NE. Expert was also elected to Beta Gamma Sigma, a National Jesuit Honory Society. Expert is a visiting Professor of Marketing at Expert's University located in Boone NC.

Publications and Patents Summary

Expert has two US Patents that are commercially successful.

Consulting Services:
Selected Consulting Examples:
  • Expert has consulted for the GLG group in the area of Retail In-Store Bakery product Marketing, Merchandising, distribution and Sales.
  • Expert has also consulted for the LEK Group in the area of retail in-store bakery marketing of Artesian bread products, cakes, donut and dessert products.His consulting covered current and future market trends, supply chain management, marketing and sales.
  • Expert has consulted for the McKee Baking Company (makers of Little Debbie Snacks).
Recent Client Requests:
  • "Expert in reail in store bakery" for consulting on on in-store bakery.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Country / Region   Summary
Canada   Assisted in the development and marketing of retail in-store bakery products for BakeMark Canada. Products were destined for use at Costco Canada and Sobeys.

Market Research:
Retail In-Store Bakery trends...Modern Baking, Bakery Production and Marketing, Neilson reports, etc.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Developed the sales training program for HC Brills 180+ in-house and field sales and marketing staffs. Introduced the HC Brill Company to the International Group called Krauthammer and Assoc. Expert was responsible for expanding the program with Krauthammer to include middle and senior management instruction.

Supplier and Vendor Location and Selection

Specifying and sourcing fruit components for filling products. Designed and sourced packaging, shipping and merchandising material for a new retail product successfully introduced in the produce section of the grocery store.

Other Skills and Services

Expert is experienced with equipment specifications for cake decorating.


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