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 Expert  727571

Expert in Brazilian Ethanol Market, Sugar and Ethanol Equipment, Plants, Process and Technology.

Available for your Consulting and Expert Witness Needs

Sao Paulo
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness

Summary of Expertise:

Listed with other top experts in: 

Expert has applied his Mechanical Engineering Background and experience in the Brazilian Ethanol industry in favour of foreign clients. He has developed market studies within the Sugar Cane Industry in Brazil and this experience was applied to Ethanol Process technology transfer to clients overseas, to assisting clients building plants in Africa and to Turbine Makers to break through the Brazilian Market.

ethanol fuel


ethanol fuel production




technology transfer


atmospheric distillation


azeotropic distillation

Expert has used his experience within the Brazilian transportation industry to assist clients with fleet management. His works comprehends predictive maintenance by fluid analysis, data collection and management to generate information about the best vehicle brands, best point to renew the fleet, best part brands, etc. Through his work clients could cut off about 30% of the maintenance costs.

automotive maintenance


fleet maintenance


fleet management


truck fleet maintenance

Show Secondary and Basic Areas of Expertise

Year   Degree   Subject   Institution  
2001   BS   Mechanical Engineering   Universidade Federal de Uberlândia  

Work History:
Years   Employer   Department   Title   Responsibilities

2005 to


(Undisclosed Consulting Company)


Commercial and Management


Director and Consultant


Grupo Zema – Logistic and maintenance cost control project for a fleet of about 70 trucks used for fuel and appliances distribution. Implementation of fluid analysis for the predictive maintenance, tires wear control and research and other techniques. Data bank construction.

KLIMCO (China) and Klim Australia – Market development in Latin America within the sugar and ethanol market. Development of suppliers and achievement of Ethanol Distillation technology transfer.

Japaneese Turbine Manufacturer – Assistance in the local market information collection, including competitors, clients, size of market, power lines, taxation, logistics, importing into Brazil, man power, labor law, technical comparisons and formation of final price.

2008 to 2009


Praj Jaragua Bioenergia S.A.




Business Manager


Responsible for business development within the sugar cane sector, aiming to sell Turn Key, EPC, or partial projects. Responsibilities included market intelligence, client prospection, supplier development, quotations, budget supervision and cost formation, technical supervision, risk evaluation, final price composition and negotiations with clients in Brazil and Latin America. Also monitored competitors moves and prices.

2006 to 2007


Interunion Comércio Internacional Ltda.


Turn Key Project


Project/Logistic Manager


Turn Key Project management and international Logistic management. Exportation of an entire sugar cane processing plant in over 600 containers and about 200 bulk parts. Scope of work involved follow up of manufacturing, inland transportation, customs and shipping, up to the erection arrangements in Venezuela. Negotiations with clients in Venezuela and suppliers in Brazil.

2003 to 2005


Zema Tratores Ltda (New Holland Dealer)


After Sales Division


After Sales Regional Manager


Corporative management of the service area. Responsible for the strategic planning for the after sales department, commercial promotions, viability and even point analyses, procurement, cost control, logistics, partnerships with suppliers and customers, hiring, dismissing, training, commissioning, and team holiday planning. Leadership of a 31 employee team among engineers, technicians staff. Also responsible for the ABC customer classification, CRM and client feedback.

Responsible for the conception and execution of projects that increased the dealership's classification in the “Dealer Standards” program (from “C” to “A”). Savings of 50% in the compulsory tool set by local manufacturing project. Increase of 72% in the service department's invoicing in one year and a half period. Development of service stocks, resulting in increased productivity. Experience in labor lawsuits as the legal representative of the company. Participation in legal prosecutions as a technical expert.

2002 to 2003


Maqnelson Ltda (John Deer dealer)


After sales and maintenance


After Sales Commercial Manager


After sales and service commercial management. Team leadership, customer contact, service planning and coordination. Developed commercial strategies according to industry seasonality and peculiarities. Started and developed a new branch, where recovered clients and the brand image in the region.

2001 to 2002


Votorantim Cimentos (Cement industry)


Industrial Project Management


Junior Engineer


Responsible for project time line definition, resource employment, quotations, supplier development, project follow up and commissioning. Used tools such as PERT and CPM in the TPM and NOSA (National Occupational Safety Association) environments. Responsible for projects in 23 cement factories.

2000 to 2001


Udinox Equipment for Food Industry


Engineering - Commercial




Responsible for equipment designing, engineering calculations and manufacture follow up. Accomplished drawing and documentation quality program. Company produced equipment for food processing, such as tomato sauce, ham plants, sausage processing, etc.

1999 to 2000


Peixoto Wholesaler


Fleet Management




Responsible for fleet maintenance control, programming truck stops for periodic maintenance according to operational availability. Responsible life extension of parts, unitary costing, drawing cost curve, cost of sets (engine, gearbox, etc.) and for definition of optimal point of vehicle disposal. Control of about 1500 trucks located at the headquarters and branches all over Brazil.

Career Accomplishments:

Associated to CREA - Conselho Regional de Engenheiros e Arquitetos (Regional Council of Architects and Engineers)

Publications and Patents Summary

He has one publication on agricultural machinery maintenance.

Consulting Services:
Selected Consulting Examples:
  • Klim Australia and KLIMCO - He helped the client to collect information on sugar cane mills within the Brazilian Market. Client aimed to sell his products in Brazil and needed price comparison, technical comparisons, market size, competitor details, technology state, among other information.
  • Klim Australia and KLIMCO - He helped the client to import ethanol distillation technology from Brazil, including all negotiations with supplier and follow up and quality control of every documentation and payment transfer.He also assisted the client with other technologies involved within the sugar cane agri-industrial process, including the quest for machinery supply and process designing.
  • SNM Co. Ltd. - He helps the client to measure the Brazilian market and understand its nuances, such as the cultural barriers, time line barriers, custom barriers among others. He also assists with market updated information, as a representative to include his client's name in the vendor list of several local companies. Other assistance is given in the communication, as his client wills to sell his product in Brazil.
  • Interconsult Uruguay - He assisted Interconsult to participate in a bid process for an entire distillery in Uruguay, from juice treatment to final ethanol dehydration. His responsibility was to find a technology supplier in Brazil and a manufacturer, then, to compose offers in Spanish and following the bid documentation, to assist with the "strategic" aliances in Uruguay.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Participation on labor process in behalf of the company Zema Tratores; Participation on commercial process as a technical representative of Zema Tratores; Participation on labor environment inspections in a law suit, as Zema Tratores' representative.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Language Skills:
Foreign Language   Description
English   He lived in England for about 18 months, where studied English and worked at many professional positions, including telemarketing phone operator.
Spanish   He studied Spanish for 4 years in Brazil and became fluent before spending 2 months living in Spain and travelling to Cuba, Venezuela, Bolivia, Peru, Argentina and Uruguay.
Portuguese   Native. He has been living in Brazil for 35 years, where he was educated in first line schools and universities.

Additional Skills and Services:

1. Ethanol Summit – São Paulo (2008);

2. Tax Planning – São Paulo (2008) – CIESP;

3. Fermentation and distillation – “The Praj Method” – Sorocaba (2008) – Praj;

4. Generic Fermentation and Distillation – Sorocaba (2008) – Praj;

5. 9ª CBA – Agroindustrial Brazilian Seminar – “The Plant of Achievements” (technology updating in fermentation, distillation, co-generation, and agrigulture technology) – Ribeirão Preto - 2008;

6. Relationship Marketing – MBA subject – Ribeirao Preto (2007) – FGV; 7. Turn Key Project Management – Ribeirao Preto (2007) – CIESP; 8. Trader – Negotiation, marketing, competition and globalization - Ribeirao Preto (2006) - Export Manager Trading School;

9. International Trading - Ribeirao Preto (2006) - Export Manager Trading School;

10. Sales improvement – Sao Paulo (2005) – SEBRAE; 11. Financial analysis and planning – Sao Paulo (2005) – SEBRAE; 12. Enterprise development – Sao Paulo (2005) – SEBRAE;

13. CS 660 – Technical Sales Presentation - Uberaba/ MG (2004) – Case New Holland;

14. After Sales Advanced Management - Curitiba (2004) – Case New Holland;

15. After Sales Technical Meeting - Curitiba (2004) – Case New Holland;

16. After Sales Management - Curitiba (2003) – Case New Holland;

17. Negotiation – Sao Paulo (2003) - Catho on-line;

18. Jacto Uniport 2000 Sprayer maintenance and sales – Itumbiara (2002) - Jacto S.A.;

19. John Deere Tractor maintenance - Itumbiara (2002) - John Deere;

20. “Starting a little Big Deal” – Sao Paulo (2002) - SEBRAE – Brazilian Support Service to Small Businesses;

21. "Leadership Development Program” - Itau de Minas (2002) – Votorantim Cimentos;

22. Industrial Painting - Itau de Minas (2002) – Sherwing Williams;

23. Oils and Lubricants - Uberlandia/ MG (2000) –Texaco;

Supplier and Vendor Location and Selection

At Praj Jaragua, Expert was responsible for forming a vendor list for each item of a turn key project. Contacts with each major supplier for each component of an ethanol plant was established. At Interunion Expert supervised manufacturing at about 100 suppliers in Brazil, also negotiating lead times and prices.


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