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 Expert  727810

Expert in Branding, Strategic Marketing, Trademark Infringement, Advertising

Available for your Consulting and Expert Witness Needs

California (CA)
Education Work HistoryPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise: Listed with other top experts in: 
Expert has been called "the best branding expert on the planet", reviewed by and contributing to almost every major TV network, including FOX, NBC, ABC, CNBC and publication, including the Washington Post, The Los Angeles Times, the Wall Street Journal, Newsweek magazine and dozens more. He has built and implemented brands for funded start-ups and Fortune 500 companies alike; both on and off the web. He also speaks to audiences throughout the world, explaining how branding -- the most misunderstood aspect in all of marketing -- can increase profitability and cut costs while increasing customer loyalty and evangelism.

He is also the founder of a webbased division which takes businesses' user bases and monetizes them into revenue-generating Branded Communities, and a website which is the only proven builder of brand-driven user bases.

He convincingly demonstrates to audiences how branding works, why it works and why it's the most important foundation on which to protect and enhance the value of any enterprise.






consumer marketing


market positioning




marketing brand management


software marketing


strategic branding


strategic management


strategic marketing


value proposition

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California;  Long Beach, California;  Santa Ana, California;  Anaheim, California;  Riverside, California;  Bakersfield, California;  Glendale, California;  Huntington Beach, California;  San Bernardino, California;  and Oxnard, California.

Often requested
with this expert:

Intellectual Property: Trademark, Trade Dress, Brand...
Patent Interferences
Economics, Intellectual Property and Damage Estimation
Economic Damages and Lost Profits Calculations

Year   Degree   Subject   Institution  
1978   B.A.   Economic History   U.C. Berkeley  

Work History:
Years   Employer   Department   Title   Responsibilities

1986 to







Owner. Branding consultant.

1984 to 1986






Creative Director


No longer in existence, DMB&B was one of the largest advertising agencies in the USA through 1990

1982 to 1984


Daily & Associates




Creative Director


Once one of Los Angeles' premiere local ad agencies, now merged and downsized.

1979 to 1981


Foote, Cone & Belding






At one time, one of the world's largest ad agencies, FCB eventually merged into the Interpublic group


Consulting Services:
Selected Consulting Examples:
  • International publisher's brand was misappropriated by parties with similar identity. Testimony and rationale required to demonstrate the brand confusion, resulting in plaintiff retaining full rights and defendants forced to surrender all title.
  • Liability case in which international brand misrepresented itself in order to escape liability for personal injury. Case pending.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Federal and state court appearances, depositions, expert document for plaintiffs and defendants
Recent Litigation Client Requests:
  • Expert in consumer marketing for class action evaluation.
  • Expert for consulting on trademark case.
  • Expert for consulting on anti-aging cream false claims
  • Brand licensing expert california for consulting on Reasonableness of terms of a licensing agreement for juice.
  • Food brand expert witness for consulting on trademark infringement case.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2008 to 2008   Denmark   Restructuring and acclimating American brand into Danish market.
2008 to 2008   Canada   Restructuring and acclimating American brand into Canadian market.
2005 to 2005   England   Speaking via teleconference to marketing conference.

Market Research:
Published author, including "The Revenge of Brand X", business opinion columnist for Ziff-Davis publication.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

"Branding in the Fourth Dimension", a two day War Room Session to jump start brand strategies for funded startups and stagnant existing brands.


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