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 Expert  728241

Expert in General Automotive, Automotive Design, Wheel Design, Wheel Manufacturing, Aftermarket Automotive

Available for your Consulting and Expert Witness Needs

California (CA)
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert has worked in the Automotive Aftermarket Industry for 15 years, as a designer of Aftermarket products ranging from Accessories, Body Kits, and Wheels. Cars have not only been his profession but his hobby and life study since before he was a teenager. Expert is a published Automotive Artist and Automotive Journalist. He is also a former Automotive Mechanic and has restored and rebuilt at least ten cars. Expert was the top salesman of OEM and Aftermarket car parts for a well known Porsche Toyota mail order parts house in the late 1980's. He has been featured a guest on several Automobile related Television shows. He possesses an incredible eye for detail, noticing even the slightest modifications done on a stock body. He is the former Vice President of the Los Angeles Shelby American Auto Club, and he's an expert in Shelby motor cars.

Expert has extensive knowledge of how Alloy wheels are manufactured, from CNC, Forged, to low pressure casting, and the variations in finishing processes. He is an expert in general Automotive as well, especially in dealing with American made cars. He has obtained a lot of historical knowledge of the automotive industry aftermarket and original manufactures.

Expert is currently writing a Guide on getting a custom car built for new comers to the hobby. He designed the Good Guys 2010 Give Away car ( Good Guys is a world renowned Hot Rod & Custom Car club that puts on 22 national car shows a year). He has also served as an expert witness in automotive design case in the last year.




automobile body


automobile racing


automotive design


automotive ergonomics


automotive wheel


design process


rust protection


rust-preventive coating material




steering wheel

Show Secondary and Basic Areas of Expertise
Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California;  Long Beach, California;  Santa Ana, California;  Anaheim, California;  Riverside, California;  Bakersfield, California;  Glendale, California;  Huntington Beach, California;  San Bernardino, California;  and Oxnard, California.

Year   Degree   Subject   Institution  
1994   B.A.   Industrial Design   California State University Northridge  
1989   Diploma   Graphic Design   Platt College  

Work History:
Years   Employer   Department   Title   Responsibilities

1999 to






Owner/ Chief Designer


Owner and Chief Designer for design consulting studio specializing in custom conceptual car designs; Design and illustrate custom cars for various publications and write accompanying articles; Design aftermarket wheels for major wheel manufacturers; Design and develop body kits for early and late model car/truck/SUV applications; Design and prototype scale model cars for toy industry.

1995 to 1999


Superior Industries


Marketing Dept.


Chief Wheel Stylist


Chief Wheel Designer for original equipment manufacturer of aftermarket replacement wheels for: BMW; Chrysler; Dodge; Ford/Lincoln/Mercury; Isuzu; Land Rover and Nissan; Act as liaison between styling department and engineering department and build three dimensional clay models to aid engineering department; Design aftermarket accessories; Design aftermarket Ad art and layout for sales brochures.

Career Accomplishments:

A member of SEMA (Specialty Equipment Manufactures Association), HRIA (Hot Rod Industry Alliance), LASAAC (Los Angeles Shelby American Automobile Club), Good Guys Rod & Custom Association, IDSA Industrial Designer Society of America, Wheel Industry Council.

Professional Appointments

Vice President of LASAAC (former)


His cars have won many trophies, A cat litter box he designed won the American Pet Product of the year award in 1994. Several of his wheels have won best looking wheel design of the year award in Truckn' magazine. 1st place George Barris Show in Culver City CA, May 2007 1st place Grand National Roadster Show Jan 2006, won invitation only Fresno Autorama (Blackie Gejeian's show) March 2006, Rod & Custom's top 10 at Good Guys Pleasanton August 2006 Eagle One award at Good Guys Pleasanton, CA August 2006 1st place Saugus Speedway show Saugus, CA August 2006, Best of Show George Barris show in Culver City May 2006.

Publications and Patents Summary

He has his name on about 5 wheel design patents, on a cat litter box, and on his own custom hot rod carburetor air stacks he designed and put into production in 2008. He also has multiple publications in different automotive magazines.

Selected Publications and Publishers  
 - Source Interlink  

Consulting Services:
Recent Client Requests:
  • Expert in wheel design to assist with conceptual design of a wheel prototype.
  • Expert for consulting on injury due to wheel detachment aftermarket rim
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
He worked on a case in 2008 where a major automobile manufacture was suing an after market parts supplier on patent infringement, on their replacement body panels. He performed all the research and found the defendant published prior art a year before the car in question was actually introduced, thereby assisting to invalidate the auto manufacturer's claim.
Recent Litigation Client Requests:
  • Ignition system expert for consulting on Ford spark plugs used in 3-valve engine of F-150.
  • Expert for consulting on Racing Industry.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
2009 to 2009   Austraila   He designed a custom mercury for a client in Brisbane, who is planning on putting these cars into limited production a 100 copies or so
2009 to 2009   Austraila   He designed a custom Ford Ranchero for a shop in Southern Australia.
2009 to 2009   New Zealand   He exported some of his custom Hot Rod air stacks to a speed shop called Traditional Speed and Custom in New Zealand.

Market Research:
He has worked in the wheel industry as a designer for 16 years so he has a very good finger on the pulse of that industry, and designing in the specialty market place such as high end show cars he has a real eye on future trends as he is also creating them.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Supplier and Vendor Location and Selection

He not only designs custom cars but also job captains some of them, so he has to order parts and source those parts, or companies that can make the parts special order.

Other Skills and Services

He can illustrate something that may not be clear to a layman in just words.


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