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 Expert  728319

Expert in Online Marketing, Search Engines, SEM, Social Media, Mobile, Display, Google, Facebook, Ad Networks


Available for your Consulting and Expert Witness Needs

New York (NY)
USA
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert is an online marketing expert and media buying pioneer with over 15 years of experience, speaking and writing regularly on search engine, display, social, and mobile marketing, and trends in advertiser spending across various platforms and vendors. He specifically monitors market shares, competitive dynamics, and key metrics like CPM/CPC, click-through rates, and conversion rates. Over the past decade, Expert has spent hundreds of millions of dollars through Google AdWords, Mobile, Facebook & Twitter, ad networks, ad exchanges, DSPs, Yahoo!, Ad.com, GDN, and numerous large publishers, running campaigns for clients like Dow Jones (Wall Street Journal), Yahoo!, Marvel, A.T. Cross, Netflix, Move.com, eDiets, Esurance, and Bloomberg. He spent the last 8 years managing all media buying for iMarketing LTD an online marketing agency, named CJ's Agency of the Year and twice named to the Inc. 5000. Expert is very familiar with all the categories of display (premium, Tier II, remnant, etc.), the major players (major publishers, CPC/CPM networks, exchanges, etc.) and online consumer display targeting, including, demographic, behavioral, contextual, retargeting, group deals, social graph, etc. He has also used demand side platforms (DSPs), and is very familiar with supply side platforms (SSPs). Expert is a former member of the Google AdWords Advisory Council and Linkshare Advisory Board. Expert has also been featured in various publications including Revenue, DMNews, Crain's, Enterprise 2.0, Venture Reporter, @New York, Silicon Alley Reporter, and the New York Times. Speaking venues include eTail, Affiliate Summit, Commission Junction University, Internet.com's Affiliate Solutions, the BeFree conference, and Linkshare Summit & Symposium. Previously, he was co-founder, executive team member, and Director of Product Marketing for Expression Engines/Bigfoot Interactive, which was sold to Epsilon in 2006. He also co-founded WebMogul, one of the original SEO and SEM firms. He was an associate with Interactive Capital, a New York-based venture capital firm investing in early-stage Internet and communications companies and spent several years as a strategy consultant with Andersen Consulting (now Accenture), providing strategic marketing advice to Fortune 100 companies and developing business plans for new ventures (including what is now Travelocity). He graduated from Yale University magna cum laude with a BA in Economics in three years.
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Internet

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Internet advertising

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Internet marketing

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search engine

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search engine optimization

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ecommerce

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Internet commerce

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marketing

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marketing software

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search algorithm

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strategic internet marketing

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wireless internet

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social media


Show Secondary and Basic Areas of Expertise
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York;  Yonkers, New York;  Newark, New Jersey;  Jersey City, New Jersey;  Paterson, New Jersey;  Elizabeth, New Jersey;  Bridgeport, Connecticut;  New Haven, Connecticut;  Hartford, Connecticut;  and Philadelphia, Pennsylvania.

Education:
Year   Degree   Subject   Institution   Honors
1995   BA   Economics   Yale University   Graduated Magna Cum Laude, Distinction in Economics in Three Years

Work History:
Years   Employer   Department   Title   Responsibilities

2004 to 2012

 

iMarketing LTD

 


 

Owner, Chief Services Officer

 

Expert is co-owner and Chief Services Officer at iMarketing LTD, an online marketing agency with annual revenues over $50 million and a client roster which includes Yahoo!, Dow Jones, eDiets, Forbes, AARP, MTV, TV Guide, and DailyMotion. iMarketing has managed large budgets in SEM, display, CPA, CPL/lead gen, social media (Facebook / Twitter / Blogs / Viral) and affiliate programs.

2000 to 2004

 

WebMogul, Inc.

 


 

Owner

 

Expert founded and managed a firm providing search engine optimization, affiliate marketing strategy, grassroots marketing, opt-in e-mail marketing, and other Web promotions to client companies

1999 to 2000

 

Expression Engines / Bigfoot Interactive

 


 

Director of Product Marketing

 

Expert was the second employee, and executive team member, and the senior marketing professional for a Flatiron Partners-funded e-mail marketing startup with 70+ employees. Expert eonceptualized and built Favemail, the company's first product, from business plan to launch and over 1.5 million registered members. The product was hailed by industry luminaries including Seth Godin.

1998 to 1999

 

Interactive Capital

 


 

Associate

 

Expert made investment decisions and performed due diligence for a technology venture capital firm's early stage investments. Sourced deals, performed valuations, conducted market analysis, and assisted portfolio companies in day-to-day operations. Developed marketing plans and identified partners. Investments included several e-commerce sites (primarily business-to-consumer), two enterprise management application developers, and two wireless technology providers.

1995 to 1998

 

Accenture

 

Strategic Services

 

Consultant

 

Expert developed business plans, created valuation models, and conducted competitive and market analysis for Fortune 100 and start-up technology companies. He ed client and AC teams and instructed other consultants in financial modeling, accounting, and corporate finance. Expert was one of the first Business Analysts ever promoted to Consultant. Five days after start, located client project opportunity, leading to proposal.


Career Accomplishments:
Associations/Societies

Member, Search Engine Marketing Professionals Organization (SEMPO); Board of Directors, Yale Alumni Association of Metro New York; Delegate, Association of Yale Alumni; Former

Professional Appointments

Member, Google Adwords Advisory Council; Former Member, Linkshare Advisory Board


Publications:
Publications and Patents Summary

Expert has written articles for publications including Crain's B2B Magazine, Marketing Sherpa, eM+C, Revenue, Enterprise 2.0


Consulting Services:
Selected Consulting Examples:
  • Consulted for 20+ hedge funds on online marketing topics, including Google, Facebook, Yahoo!, Twitter, and Groupon valuations.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Have written exhibits detailing impact of specific content / marketing on users for a court case still pending.
Recent Litigation Client Requests:
  • Expert for consulting on consumer confusion.
  • Expert in Internet Penetration Effect- HIP Protector Case.
  • Internet Marketing expert for trade dress lawsuit
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

Market Research:
Expert is an online marketing expert and media buying pioneer with over 15 years of experience, speaking and writing regularly on search engine, display, social, and mobile marketing, and trends in advertiser spending across various platforms and vendors. He specifically monitor market shares, competitive dynamics, and key metrics like CPM/CPC, click-through rates, and conversion rates. Over the past decade, Expert has spent hundreds of millions of dollars through Google AdWords, Mobile, Facebook & Twitter, ad networks, ad exchanges, DSPs, Yahoo!, Ad.com, GDN, and numerous large publishers, running campaigns for clients like Dow Jones (Wall Street Journal), Yahoo!, Marvel, A.T. Cross, Netflix, Move.com, eDiets, Esurance, and Bloomberg. He spent the last 8 years managing all media buying for iMarketing LTD an online marketing agency, named CJ's Agency of the Year and twice named to the Inc. 5000. Expert is very familiar with all the categories of display (premium, Tier II, remnant, etc.), the major players (major publishers, CPC/CPM networks, exchanges, etc.) and online consumer display targeting, including, demographic, behavioral, contextual, retargeting, group deals, social graph, etc. He has also used demand side platforms (DSPs), and is very familiar with supply side platforms (SSPs).

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:
Training/Seminars

Search Engine Marketing 101; Advanced Search Engine Marketing; Search Affiliates: Partners or Parasites; Google: Partially Evil


 

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