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 Expert  728937

Expert in Virtual Worlds, MMORPGs in particular

Available for your Consulting and Expert Witness Needs

United Kingdom
Education Work History Career AccomplishmentsPublicationsConsulting Services Expert Witness Market Research

Summary of Expertise:

Listed with other top experts in: 

Expert co-wrote the first virtual world, MUD; he has thus been at the forefront of the MMORPG industry from its very inception. He divides his time equally between being an industry consultant and an academic specialising in virtual worlds. His 2003 book on the design of virtual worlds is the standard text on the subject, and he is an influential writer on all aspects of virtual world design and development.In 2010, he was winner of the inaugural Game Developers Conference Online Legend award.

online gaming

Show Secondary and Basic Areas of Expertise

Year   Degree   Subject   Institution   Honors
1988   PhD   Artificial Intelligence   (Undisclosed University)  
1981   BSc hons. (1st Class)   Computer Science   (Undisclosed University)   Winner of the Brady Prize for highest overall marks.

Work History:
Years   Employer   Department   Title   Responsibilities

2002 to


(Undisclosed University)


School of Computer Science and Electronic Engineering


Visiting Professor and Senior Lecturer


Heads up the Computer Games undergraduate degree scheme.

1997 to





Expert's Firm Consultant


Acts as an independent consultant in the field of virtual worlds.

2000 to 2001


Gameplay Inc.




Head of Online Games


Led a team designing and developing an MMORPG.

1989 to 2000





Managing Director


Was CEO of Multi-User Entertainment Ltd..

1987 to 1989





Programming Director


Was responsible for designing, programming and maintaining the code to MUD2.

1984 to 1987


(Undisclosed University)


Department of Computer Science




Was a lecturer in Intelligent Knowledge-Based Systems.

Career Accomplishments:

Member of the International Game Developers Association (IGDA), Digital Games Research Association (DiGRA), the Virtual Policy Network (tVPN), Pan-European Online Games Association (PEOGA), Global Internet Governance Academic Network (GigaNet) and many others.

Professional Appointments

Expert is on the editorial board and is reviewer of several games-related academic journals.


He is a Fellow of the Royal Society of Arts. He won a Gamers Choice award in 2005 and was the first winner of the GDC Online's Legend award in 2010.

Publications and Patents Summary

Expert's 2003 textbook is the standard work on the subject, used by industry and universities alike. His research forms the basis of the "Expert Test", which is the Internet's longest-running personality quiz (over 600,000 people have taken it to date).

Government Experience:
Years   Agency   Role   Description
2009 to 2009   Council of Europe   Expert   He presented at a Workshop on Evaluation and Implementation of Human Rights. He also presented at the 1st Council of Europe Conference of Ministers responsible for Media and New Communication Services
2009 to 2009   EU   Expert   Was on the organisation panel for the European Dialogue for Internet Governance (EuroDIG) conference.
2009 to 2009   EU   Expert   Presented at the European Network and Information Security Agency summer school.

Consulting Services:
Selected Consulting Examples:
  • He spent a week on site advising the designers of a current major AAA MMORPG. It's the nature of such work that NDAs preclude discussion of which MMORPG this is, however it's one of the top five.
  • He spent a week helping a start-up with the design of their proposed MMORPG. They had lots of excellent ideas, except for how they would raise the AU$30m they needed to develop it.
  • He spent a day analysing the problems facing a company's failing attempts to break into the non-game virtual world market, on behalf of their investors. He recommended that further investment not be forthcoming...
  • He spent two weeks going through the design document of an in-development MMORPG, checking for errors, omissions and acts of lunacy. This particular one was actually very, very good, but this is not usually the case...
  • He looked over a patent application and advised that there was prior work which would make it easy (albeit costly) to break, should it be granted.
Click the green button above to contact Expert for a free initial screening call regarding your expert consulting needs.  Expert is available for consulting to corporate, legal and government clients.  Remember, your initial screening call to speak with Expert is free.

Expert Witness:
Expert Witness Experience Summary:
Because of his long career in online games, expert is regularly approached with regard to patents in this area.
Click the green button above to contact Expert for a free initial screening call regarding expert testimony, litigation consulting and support, forensic services, or any related expert witness services.  A few litigation needs include product liability, personal injury, economic loss, intellectual property (patent, trademark, trade secret, copyright), and insurance matters.  Remember, your initial screening call to speak with Expert is free.

International Experience:
Years   Country / Region   Summary
1987 to   USA   He has been doing individual consultancy work for a wide variety of US game developers for over twenty years.
2000 to   Australia   Expert has consulted for Australian developers for over a decade.
2000 to   Europe   He has had several consultancy engagements in Europe in the past decade, with Austria and Iceland being particular hotspots.

Market Research:
Having co-invented them, hiss experience in virtual worlds is second to none. He has, over the years, worked with most of the well-known names in the industry, and is on numerous advisory boards. He also acts as a reviewer and editorial board member for a number of academic journals related to computer game research.

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.

Additional Skills and Services:

Currently teaches two modules of the university's computer games programme: Game Design; Virtual Worlds. He has also recently taught Game Development. He regularly gives seminars at other universities across the world (or in virtual worlds).

Other Skills and Services

He is a popular invited speaker at industry and academic conferences. He also chairs conferences on occasion.


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